The 2010 European Obesity Day took place on Saturday May 22, and it is hoped that the campaign will raise the profile of the potentially life-threatening condition. As the first awareness day of its kind, life insurance site Quoteboffin.co.uk welcomed the event and is optimistic that it will help in the fight to reduce the problems associated with obesity in Europe.

One of the campaign’s central goals is to help the 50 per cent of Europeans who are overweight to shed 5 to 10 per cent of their body weight and cut obesity rates across 15 countries.

While the term obesity has become a well known one in the UK it is not in such common usage in other European countries, and it is hoped that the new awareness day will help countries increase public knowledge before the problem becomes rife. Among those participating are a high number of Eastern European countries, including Bulgaria, Estonia, Hungary and Latvia.

A spokesperson for Quoteboffin.co.uk voiced the company’s support for the campaign, saying that it represents a positive step forward when it comes to spreading the word about obesity and its dangers. They added: “Most people in the UK are aware of the problems that can be caused by obesity, but campaigns like this act as a great way for countries to share knowledge.

“What’s more, it’s important for people not to become complacent about things such as obesity. The fact that the term has become common knowledge in the UK means people could be in danger of accepting it as normal, whereas obesity remains a big threat to health.”

Via EPR Network
More Healthcare press releases