Bupa International has announced the launch of a new video detailing its international private medical insurance (IPMI) product.

Bupa International, a global health insurance provider which gives its members access to more than 7,500 medical facilities around the world, has released the video to show how customers can use its flexible Worldwide Health Options insurance to create a healthcare plan that suits their unique situation and needs. Rather than produce a text-heavy brochure, the company decided to launch a video giving an overview of what the product offers.

The video gives examples of people who have moved abroad following retirement, individuals who travel around the world for work and families who have relocated to another country. By using characters based on real-life stories, the video conveys the flexibility that the product offers and shows customers how they can tailor their international health insurance to fit their own unique situation.

Customers who purchase Bupa’s IPMI can choose as many Worldwide Health Options to add to their cover as they wish, or they can simply stick with the core cover. Options include cover for doctor consultations, medicines, screenings, evacuation and treatment in the United States. Additionally, customers can also apply for cover for pre-existing conditions.

Bupa Worldwide Health Options allows customers to combine modules to create the best solution for each individual or family.

Via EPR Network
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