Category Archives: Healthcare Professionals

Glaucoma is the leading cause of preventable blindness worldwide. 60 million Americans are at RISK for developing Glaucoma

Dr. Lynnette Williams-Young, S.A.V.E Program Coordinator, in conjunction with National Glaucoma Awareness with support from Park Avenue Laser Vision, Dr. Emil Chynn and Roman Iospa, CEO of BiCOM Inc., home of Glaucoma Eye Test, are providing free Glaucoma screening events for the whole community.

Prevent Blindness America Survey found that:

  • Blindness ranked third (after cancer and heart disease) as people’s major fear.
  • It is estimated that over 4 million Americans have glaucoma but only half of those know they have it.
  • Glaucoma is 6 to 8 times more common in African-Americans than Caucasians.
  • Everyone is at risk for glaucoma from babies to senior citizens. Yes, older people are at a higher risk for glaucoma but babies can be born with glaucoma (approximately 1 out of every 10,000 babies born in the United States).

National Glaucoma Awareness Month presents an opportunity to educate and screen those most at risk for developing the “sneak thief of sight”. Dr.Williams-Young is the coordinator for the S.A.V.E program.

The “Sight for A Vision Exchange” is a program inspired by Sis. Mae McGill and Bishop James Gaylord and developed by Dr. Chynn and Dr. Williams-Young to raise $50,000 to benefit the Capital Stewardship Campaign of Kelly Temple Church.

Through the partnership between Park Avenue Laser Vision Center and Kelly Temple, we will be able to provide quality affordable laser vision correction for church members. Also, we will be able to provide education about laser vision correction and educate about maintaining a lifetime of good ocular health. Ultimately, this will reduce the fear of laser vision correction in the African American community.

Glaucoma screenings will be performed with BiCOM’s non-invasive, through the eyelid Tonometer Diaton (www.GlaucomaEyeTest.com) – the newest, safest way to screen for high intraocular pressure (IOP), which can be an indication of Glaucoma.

Join us for a free eye pressure screenings at Park Avenue Laser Vision 102 East 25th Street (& Park Avenue South). Call Park Avenue Laser Vision with any questions and directions at 212-741-8628.

About “Sight For A Vision Exchange” (S.A.V.E) – The objective of S.A.V.E is to provide affordable laser vision correction for church members, provide education about laser vision correction and reduce fear of laser vision correction in the African-American community.

About Park Avenue Laser Vision – New York’s Only No-Flap, All-Laser Vision Correction. http://www.ParkAvenueLaser.com

About BiCOM Inc. – BiCOM Inc. home of Tonometer Diaton a.k.a “Glaucoma Eye Test” allows to safely screen for intraocular pressure through the eyelid. BiCOM Inc. is a continued supporter of Glaucoma screening / educational programs nationally and internationally. More: http://www.TonometerDiaton.com

Via EPR Network
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The Harley Medical Group reveals UK tummy tucks and non-surgical procedures are still booming

Figures released by The Harley Medical Group, the UK’s largest cosmetic surgery provider, reveal the cosmetic surgery market is defying the global economic downturn with a 26% growth year-on-year.

Business has been booming throughout The Harley Medical Group‘s 23 UK cosmetic surgery clinics, as Brits continue to invest in themselves. Abdominoplasty or Tummy Tuck operations as they are commonly known, have seen the biggest rise in popularity, with a 54% increase year-on-year. A growing number of patients are opting for this surgery following significant weight loss, where they’re left with unsightly, excess skin flaps. The Harley Medical Group has conducted over 10,000 post-obesity surgical procedures over the last five years and with a quarter of all adults predicted to be clinically obese by 2010*, the Tummy Tuck boom looks set to continue.

Liz Dale, Director at The Harley Medical Group, commented: “What’s working for us is that we’re attracting two different types of customers. Non-surgical procedures are growing faster than ever this year – with skin treatments like Medical Microdermabrasion and Chemical Peels up 86% year-on-year – because consumers are increasingly recognising them as inexpensive, highly-effective beauty solutions.”

She continued: “However, the surgical side of the business, which accounts for 70% of all procedures, is also continuing to grow. In addition to the explosion in Tummy Tucks, Rhinoplasty procedures are up 40% and Liposuction is up 27% year-on-year, so we’re still seeing evidence that people are prepared to spend money on their appearance, despite the economic downturn. Cosmetic surgery is something that our patients will have planned for and thought about for a long time. They see surgery as an investment and are unlikely to postpone; instead they’ll cut back in other non-essential areas like taking foreign holidays.”

Michelle Gudgeon, 43 from Durham, a patient at The Harley Medical Group who’s recently had an Abdominoplasty said: “I’m cutting back in other areas because my bills have increased and I’m concerned about what might happen next year, but there was no way I was going to put off my surgery. This is something I’ve saved up and wanted for ages. Before I had the operation I’d thought about it for years. Having the procedure has given me a huge confidence boost – it’s a long time investment with a lifetime benefit.”

These latest figures also show men now make up significant patient numbers at theHarley Medical Group, accounting for 17.5% of all patients.

Lisa Littllehales, Harley Street Clinic Manager commented: “Non surgical procedures are particularly popular with men, boosting treatments of PPx Aesthera, which is used to treat acne and sun-damage. We’re increasingly offering more male-friendly treatments such as Laser Hair Removal to remove back, chest and facial hair and Botox to treat excessive sweating (hyperhidrosis). We’re definitely seeing ever more male traffic in terms of both patient enquiries and people treated.”

The Harley Medical Group has been established for 25 years and has performed over 400,000 treatments.

*Department of Health’s “Forecasting Obesity to 2010” report

The Harley Medical Group is the UK’s largest cosmetic surgery provider, performing more procedures and with more clinics than any other cosmetic surgery provider. It has been established for over 25 years and is one of the most highly-regarded Cosmetic Surgery Groups operating in the UK. It has conducted over 400,000 procedures to date.

The Harley Medical Group is renowned for introducing and pioneering most new surgical and non surgical techniques to the UK and Irish markets, such as Aesthera PPx, Laser Hair Removal, Cool Touch Laser, Silk Touch Laser, Collagen for lines and wrinkles, Laser for snoring, Tumescent Liposuction, LPG cellulite treatment etc.

Via EPR Network
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The Harley Medical Group reveals UK employers are beginning to offer staff botox leave to prep for parties

Most people have heard of ‘duvet days’ and even Christmas shopping leave. Now some businesses are introducing ‘Botox leave’ in a bid to deter employees from taking sick leave for their pre-party beauty treatments.

Cosmetic surgery provider, The Harley Medical Group has reported that enquiries for Botox treatments have increased by 21% over the last six weeks, and has noted that a number of businesses have introduced ‘Botox leave’ to cope with increase demand from their staff looking to take time off for beauty sessions. Businesses have introduced two hours leave to ensure staff can make their annual appointment for the £210 jab with their Botox Doctor without taking unauthorized leave.

Recruitment company, Blue Skies, said; “Companies are right to be inventive with their incentives. Although ‘Botox leave’ is certainly quirky, if people are adopting this incentive there is obviously a call for it. In the current market, giving people time off for endeavours that suit their lifestyles can be a cost effective way of incentivising staff if budgets do not stretch to other more obvious benefits”.

Liz Dale, Director at The Harley Medical Group said; Enquiries for Botox increased rapidly in November and December as people want to look their best for the Christmas parties. We think ‘Botox leave’ is an interesting incentive to offer employees and have seen a number of patients particularly in our Chester, City and London clinics who have been granted time away from the office for their injections.”

Stephen Fox, Managing Director of Fox Kalomaski, the marketing and advertising agency, commented; “We noticed a demand amongst our staff for a day off in the run up to Christmas to not only pick up their Christmas gifts, but also to make appointments for their hairdressing, beauty and particularly Botox treatments. We now offer all staff a day’s leave in December and have unofficially called this day”Botox Leave” because we’ve heard rumours that this is what people do with this day – to make sure they’re looking their best for the Christmas party photos”.

About The Harley Medical Group:

The Harley Medical Group is the UK’s largest cosmetic surgery provider, performing more procedures and with more clinics than any other cosmetic surgery provider. It has been established for over 25 years and is one of the most highly-regarded Cosmetic Surgery Groups operating in the UK. It has conducted over 450,000 procedures to date.

All new treatments and techniques are first thoroughly researched and tested before they are submitted for approval by the Group’s Medical Advisory Committee, as being suitable for application by the Group’s fully trained and specialized Plastic Surgeons, Doctors and Treatment Nurses. Further information is available via The Harley Medical Group website or the cosmetic surgery blog.

Via EPR Network
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Surgicare Reveals That Following Weight Loss Surgery, Most Patients Report A Big Improvement In Their Sex Lives

SurgiCare, one of the leading cosmetic and wieght loss surgery providers in the UK, recently conducted a survey of all their weight loss surgery patients about their lives following their procedure, with 71% reporting a big improvement in their sex life after dropping the pounds.

With nearly two thirds of men and more than half of women in the UK being overweight or obese and increasing pressure mounting to be slim and look good, more and more men and women are choosing weight loss surgery to achieve their ideal figure.

Mark Bury, chief executive at SurgiCare said: “Just a year on since surgery, our patients are reporting big improvements in their quality of life. 90% said that their mobility had increased, with 73% reporting increased levels of exercise. Our surgery also revealed that 71% of patients enjoyed a new found pleasure from their sex life, which is probably down to 86% reporting massively improved self esteem. We advise an increase in activity after surgery to maintain the weight loss, so our patients are definitely enjoying new and enjoyable ways to exercise.”

Mark was however keen to point out that weight loss surgery should not be taken lightly or be considered a quick fix. He commented, “Our weight loss surgery program is designed for patients who are obese and serious about losing the weight for health reasons as well as looking good. SurgiCare’s weight loss surgery includes a unique two year after care program designed to support patients and maintain the best wieght loss results in a healthy and safe way. We also offer lifetime aftercare through annual reviews at the end of the aftercare program itself. Whatever procedure patients undertake, it will not have the desired effect if the aftercare program is not followed. It is essential.”

With TV personalities like Fern Britton being open about having received surgery and providing a great example of the possible benefits following the fitting of a Gastic Band, more people are looking at how weight loss surgery can help them transform their life too.

SurgiCare offers Gastric Banding and Gastric Bypass surgery performed by some of the UK’s leading obesity consultant surgeons and ensures potential patients meet strict criteria before agreeing to go ahead

About SurgiCare
With over 15 years experience and 8 clinics, SurgiCare is one of the largest and most respected cosmetic surgery networks in the UK. SurgiCare specialises in weight loss surgery with a unique 24 month aftercare programme and prides itself on providing an unrivalled aftercare service.

As one of the leading UK specialists in cosmetic treatments, SurgiCare has the experience, latest therapies and the caring, professional staff to enhance their patients’ self-confidence by improving appearances.

SurgiCare has helped more than 20,000 patients fulfil their dreams of looking and feeling their best.

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NC Plastic Surgeon Discusses Importance Of Breast Implant Placement

While the issue of ‘over’ or ‘under’ the pectoralis major muscle receives a great deal of attention, even more important than implant position relative to this muscle is implant position vertically and horizontally on the chest wall. In many patients, the inframammary fold needs to be lowered in order to allow the implant to rest at a level that appears natural relative to the position of the nipple and areola, and in order to prevent the appearance of excessive upper pole fullness. In my Raleigh North carolina Plastic Surgery Practice, I regularly place breast implants below the muscle and above the muscle.

In profile, the natural-appearing breast is not convex in the upper pole, and an excessively convex and overly full upper pole is a dead giveaway that an implant sits below the skin. Likewise, if the inframammary fold is lowered too far, the augmented breast will appear ‘bottomed out’, with an excessively full lower pole, an empty upper pole, and a nipple/areola that appears to sit too high on the breast – another situation with a distinctly unnatural appearance.

The horizontal position of breast implants also requires a great deal of attention, both in pre-operative planning and in the operating room. Breast implant pockets that extend too fat laterally will result in augmented breasts with an excessively wide space between them in the cleavage area, and the appearance that the breasts are abnormally far apart. If the pockets do not extend far enough laterally, however, the result is an augmentation with an abnormal ‘side by side’ appearance. As it is the lateral projection of the breasts beyond the lateral limit of the chest wall (in frontal view) that, along with the concavity of the waist profile and the convexity of the hip profile, produces the appearance of an ‘hourglass figure’, careful attention must be paid to ensure that lateral breast projection is adequate and appropriate.

Another consideration is that the implant base diameter must match the existing anatomic limits of the breast preoperatively and the breadth of the anterior chest in general. Obviously, a given implant volume and diameter that works well for a small-framed patient who is 5’2” will be inadequate for a large-framed patient who is 5’10”. Careful evaluation of all of these issues is necessary if the ultimate goal of the surgery is a natural-appearing breast enhancement.

I urge all propective patients to take time, do a lot of research and view many many before and after photographs before selcting a plastic surgeon to perform your breast augmentation. Taking some taime to speak to several former patients who have had the same surgery you are considering can also be helpful.

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Medelitaâ„¢, Maker Of Breakthrough Lab Coats And Medical Scrubs For Female Clinicians, Announced Today That Its Logo Has Received A Davey Award

Innovative medical apparel designer’s logo represents the classic scrub pant drawstring and symbolizes the flexibility, strength and commitment of women in healthcare

The Medelita logo was designed by John Strain, graphic designer at Caliber Media Group, and was awarded a Silver Davey in the category of logo design and creation.

The Annual International Davey Award is a prestigious competition that celebrates the “Davids” of creativity. Borrowing from the story of David and the giant Goliath, this award is the first competition created specifically for smaller firms. David defeated the giant with “a big idea and a little rock.” The same strategy used by small firms whose strength comes from big ideas, not “stratospheric budgets.”

“We are thrilled that the Medelita logo has received a Davey Award. As a growing business, we can attest to the power of big ideas, which have been a cornerstone to our success,” said Medelita Founder Lara Manchik. “Our logo’s design was inspired by the classic drawstrings of the traditional scrub pant. Although our scrubs and lab coats are designed with modern innovations and a feminine line, some time-honored features still exist. The drawstring representation symbolizes the flexibility, strength, and commitment of all women working in medicine.”

The philosophy behind the development of Medelita was, and continues to be, a desire to create a uniform that reflects the enormous strides that female clinicians have made in their profession, and the high standards to which they hold themselves. As an emergency room physician assistant, Manchik’s own experiences convinced her that the frumpy unisex garb of past failed to convey clinical competence and professionalism. She left healthcare and created Medelita as a departure from the boxy doctor’s lab coats and clinical scrubs – made for the male figure and representative of a time when men dominated all clinical fields of medicine.

With darting in the right places, Medelita scrubs and lab coats are designed to flatter the feminine figure, while still maintaining some of the classic professional details of traditional medical uniforms. Medelita uses high performance fabrics that repel fluids, resist stains and retard wrinkles. Requiring fewer cleanings than ordinary medical apparel, the Medelita fabric releases deeper stains during a typical laundering cycle and does not require the expense of commercial cleaning services. Owners of Medelita spend less time cleaning, reduce the use of environmental resources, and save money as they are not frequently replacing permanently stained uniforms.

Made from high-denier, 100-percent brushed cotton, the Medelita lab coat is designed specifically for women with a focus on fit and function. The tailored lab coat has a feminine shape with a rounded collar, hidden inside pocket, traditional side slits, and French finish inside seams. The fluid-resistant Medelita lab coat is available in sizes 0 to 20, with optional custom embroidery.

Medelita nursing scrubs and medical scrubs feature Dri-release® fabric that moves moisture away from the skin while FreshGuard® virtually eliminates odors in our medical uniforms. The luxuriously soft fabric prevents pilling, fading and shrinkage. The scrub tops’ darting at the bust increases comfort and shapeliness as does a contoured, modern waist that is higher in back, lower in front. With no-roll side panel pockets and a hidden money pocket, the Medelita scrub pants feature a slimming, up-to-date boot cut leg shape. Women’s sizes range from 0 – 14 (petite, tall and plus sizes coming soon).

About Medelita 
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coats, womens scrubs and medical scrubs. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our website at http://www.medelita.com or call (877) 987-7979.

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Health World Web is announcing addition of videos to the Health Communities from icyou.com, new medical providers’ ads campaign and new gadgets for doctors, clinical trials and support group searches

Health World Web, the premier Health 2.0 social networking site, has launched three new improvements for the site HealthWorldWeb.com.

Starting this week, users of Health World Web will be pleasantly surprised as video content from icyou (www.icyou.com), the source of health-related videos online, will be included in the communities. The icyou videos will complement the already formidable body of user-generated content on Health World Web ranging from user experiences, reviews, recommendations, blog posts and community forum sharing. “I’ve been always obsessed with providing more relevant information to our users. Addition of videos is just another big step in that direction. Videos are attractive because they are personal, compact and informative. As soon as you join the community of interest, not only you can participate and learn from blogs and forums, you can instantly gain knowledge from the best medical resources on that topic in the most convenient way ”, says Daniel Kogan, Founder and CEO of Health World Web.

“icyou is committed to bringing health information to as many people as possible,” said Nina Sossamon-Pogue, Vice President of Media for Benefitfocus, icyou’s parent company. “That’s why we’re proud to partner with Health World Web, which has found a great way to help build communities around the health issues that impact our lives.”

Aside from beefing up the content, Health World Web continues its mission to bring technology, social networking and patient interaction together by tapping into the widget technology making the search for medical professionals, doctors and specialists easier and more convenient.

The Doctor Search gadget will provide users with a tool to search for more than 1.3 million medical providers across the United States, including MDs, dentists, chiropractor, PTs and others. Along with Medical Providers Search Gadget HealthWorldWeb releases Clinical Trials Search, Support Groups Search gadgets. Now, anyone can embed a simple script into any Web site or personal iGoogle page to complete a convenient doctor, clinical trial or support group search powered by Health World Web. Our gadgets are available on this page (http://www.healthworldweb.com/pc/gadgets).

Lastly, doctors and medical professionals can also look forward to a better Health 2.0 with Health World Web. The problem with advertising on the Web has always been relevance. Imagine pitching obstetrics services to men or weight loss programs to anorexics. With Health World Web’s doctors advertising campaign, a paid advertisement is only displayed on the most relevant places on the site: whether it is on a community area, user area, forums, blogs or pages within each of those areas.

With the success of its Personalized Recommendation Engine (PRE) in providing a faster and more efficient way to deliver relevant content and information to patients, HWW decided to tailor its PRE technology so that doctors and other medical professionals could effectively advertise on the site. The PRE system utilizes patient data and activities on the site and then matches that information with doctors’ services, thereby bringing his or her specialty onto the patient’s screen.

What’s even better is that all advertisements are treated – and priced – equally. In observance of the service Health World Web gives to its users’ community, only relevant advertisements are served. Hence, our advertisers do not have to worry about having a flashy advertisement, nor do they have to bid for space or exposure. Only relevant ads shown to interested people—at a very low fixed cost!

About Health World Web
The site, HealthWorldWeb.com was launched in 2006 and has since grown significantly. In combining social networking and intelligent search, HealthWorldWeb.com makes it easier to create user-generated content on various health-related concerns. HealthWorldWeb.com makes it possible to find online social and emotional support, recommendations, advice and tips. The site also features information about physicians, dentists, chiropractors and other healthcare professionals aimed at helping consumers make ducated and informed decisions, backed by recommendations from a related on-site community.

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Maker of high-end performance medical apparel enlists retail partners

Medelitaâ„¢, maker of breakthrough medical apparel for female clinicians, including womens scrubs and lab coats, announced today that it is assembling a national network of retail uniform shops that will be authorized to carry the Medelita product line. The company has quickly established itself as one of the pre-eminent brands in medical apparel by differentiating its garments in several ways. This innovation now extends to include a marketing program that is unusual within the retail uniform industry.

Prior to the introduction of the new retail program, Medelita was sold exclusively through its website (http://www.medelita.com) and at medical conferences. However, the garments are so well received by prospective customers at medical conferences, that it was apparent what needed to be done. Making the line available to customers in a retail environment is necessary; however, the executives at Medelita were concerned about maintaining the high-end image of their brand, which they have carefully cultivated.

To ensure that its reputation is maintained, Medelita has structured a retail program that offers select uniform retailers exclusive rights to sell the Medelita line of uniforms within a defined geographic area. In exchange for those territorial rights, the retailer is obligated to display Medelita in a designated area of their store. Retailers not only get exclusive rights to sell the Medelita line within their trade area, they also benefit from the unusual profitability of this high-end brand.

“When customers have an opportunity to experience the flattering fit of the Medelita scrubs and lab coats, the enthusiasm for the brand quickly translates into sales,” says Lara Manchik, founder and chief executive officer, Medelita. “Our garments designed not only to fit the female body, but to flatter it. At the same time, the apparel’s high performance fabrics are created to accommodate the endurance test which we call a day at work in health care.”

Historically, uniform retailers had concerns about manufacturers selling directly to the consumer, affecting channel sales, however, Medelita is committed to using its website to inform customers about its product line and support retail sales with fair trade pricing.Medelita does not and will not discount their uniforms on their website, with exceptions for discontinued styles or colors. As the only brand in the industry to do so, Medelita makes a commitment to work only with authorized retailers and not through catalog or online discounters.

The program is in the process rolling out in three markets: California, Texas and Ohio. For information on becoming a member of the Authorized Network of Medelita Retailers, please contact Joe Francisco at 877-987 7979.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coats, clinician scrubs and nursing scrubs. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our website at http://www.medelita.com or call (877) 987-7979.

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As More And More Adults Turn To Various Forms Of Surgery To Deal With Their Obesity, The Question Arises Whether Or Not The Same Medical Procedures Are Suitable For Overweight Children

According to the Centers for Disease Control and Prevention, over nine million children in the United States are now considered overweight or obese. But as more and more adults turn to various forms of surgery to deal with their obesity, the question arises whether or not the same medical procedures are suitable for children.

Weight-loss surgery can be an effective option for some severely obese adults who have been unable to lose weight using conventional weight-loss methods. However, as with any type of surgery, there are risks and potential long-term complications.

Perhaps more importantly, the long-term effects of weight-loss surgery on a child’s future growth and development are largely unknown.

Some parents are convinced that weight-loss surgery may be the only solution for their child’s obesity. However, there is no guarantee that your child will get down to a normal healthy weight or keep off the weight in the long run.

Dr. Armen Ketchedjian, author of the book Will It Hurt? A Parent’s Practical Guide to Children’s Surgery, cautions against this radical approach when it comes to pediatric dieting and weight loss. 

“I don’t believe that this kind of surgery is necessary or practical for children,” says Dr. Ketch, as he is known to his patients. “I think that proper diet and behavioral modification are much more appropriate in this case. Teaching your child to follow a healthy lifestyle makes a lot more sense.”

Here are some tips Dr. Ketch recommends for parents who want to help their children lose weight and become healthier:
• Make sure the child is physically active every day
• Have the child plan and cook healthy meals with the parents
• Avoid trips to fast-food restaurants
• Stock the pantry with healthy snacks
• Avoid buying and keeping junk food in the house 

Dr. Ketch’s book, Will It Hurt?, is intended to educate parents about pediatric surgery. It is an easy-to-read resource that will give parents, their children and their families the help and reassurance they need to make any surgical experience as stress-free as possible.

Listed in The Guide to America’s Top Anesthesiologists by the Consumer Research Council of America, Dr. Ketch trained at Cornell Medical Center with a fellowship at Memorial Sloan-Kettering Cancer Center and a pain management elective at Boston Children’s Hospital. He has worked to help develop new techniques in ambulatory anesthesia, taught medical students and residents and cared for more than 10,000 patients.

Dr. Ketch is also the author of the children’s book Golden Apples (winner of the 2008 Reviewer’s Choice Award), a beautifully illustrated book that aims to help educate children about the dangers of drug abuse. 

For more information, contact the author directly at support@dr.ketch.com.

WARREN ENTERPRISES, LLC and author Dr. Armen G. Ketchedjian chose Arbor Books, Inc. (www.ArborBooks.com) to design and promote Will It Hurt? A Parent’s Practical Guide to Children’s Surgery. Arbor Books is an internationally renowned, full-service book design, ghostwriting and marketing firm.

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Officials From East Carolina University And University Health Systems Of Eastern Carolina Dedicated The East Carolina Heart Institute Today

Officials from East Carolina University and University Health Systems of Eastern Carolina dedicated the East Carolina Heart Institute today. Several hundred invited guests joined leaders from the two organizations to celebrate the facility. The Heart Institute puts ECU and Pitt County Memorial Hospital “at the forefront of progress and the cutting edge of the future,” said Dr. W. Randolph Chitwood, director of the East Carolina Heart Institute.

“What we dedicate today is a concept called the East Carolina Heart Institute that encompasses these new facilities, dedicated to the people of this region, and to the physicians, researchers, educators and staff devoted to their care,” said Chitwood, who is cardiothoracic surgery and vascular surgery at the Brody School of Medicine at ECU. He is also senior associate vice chancellor for health sciences at ECU.

The dedication ceremony, held at the East Carolina Heart Institute at ECU, capped more than four years of work to bring a world-class cardiovascular disease institute to eastern North Carolina. In 2004, the General Assembly approved $60 million for a research, education and outpatient care facility at ECU. Pitt County Memorial Hospital secured private funding for a $160 million bed tower. Today, leaders from the two organizations celebrated the end of construction on both facilities.

Many who attended the ceremony also toured the two facilities after the event ended. The crowd included local and state officials, donors and other friends of each organization.

The celebration marked “the most significant collaboration University Health Systems and East Carolina University have ever undertaken,” said UHS CEO Dave McRae. “It’s the biggest step of a journey we started more than 30 years ago, when a small county hospital and a fledgling medical school committed to forming the world-class academic medical center we’re part of today,” McRae said.

ECU and PCMH have been “joined at the hip” for decades, ECU Chancellor Steve Ballard said. “The East Carolina Heart Institute is the latest partnership between us, and it will make a major and lasting impact in eastern North Carolina, the entire state and beyond,” Ballard said.

The new buildings aren’t the only sign of a new approach to heart disease for ECU and PCMH. The two organizations have also redefined their model for treating cardiovascular illnesses. Both have organized their clinical staffs around illnesses and disease processes, rather than following a traditional model based on academic specialties. That new model encourages more information-sharing among doctors and puts new emphasis on patients’ best interests, Chitwood said. “This new model of care delivery is an innovative way to blend the science and art of medicine so that we add value to the patient,” Chitwood said.

The prevalence of cardiovascular disease in North Carolina justifies the massive investment in treating and researching heart and vascular illnesses. Cardiovascular disease is the second-leading cause of death in the state, and nearly a quarter of N.C. residents suffer from cardiovascular ailments.

Planning for the East Carolina Heart Institute dates to early 2003. ECU and PCMH held a groundbreaking for the Heart Institute in March 2006. In addition to the six-story 375,000-square-foot bed tower, the Heart Institute at Pitt County Memorial Hospitalspawned a pair of companion projects: construction of a massive central utility plant to power the new building and the relocation of Moye Boulevard.

The Heart Institute at Pitt County Memorial Hospital has 120 cardiovascular beds, six operating rooms, seven interventional laboratories, three electrophysiology labs and a heart-healthy cafeteria, all designed to create the optimal patient care environment.

The four-story, 206,000-square-foot East Carolina Heart Institute at ECU houses science and clinical research, robotic-surgery training, future space for simulation laboratories, a clinical outpatient facility for cardiovascular diseases, a database center, offices and an auditorium.

The Heart Institute at Pitt County Memorial Hospital will open Jan. 5. ECU physicians have been seeing patients at the East Carolina Heart Institute at ECU since September. For more information please visit www.eastcarolinaheartinstitute.com

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The Harley Medical Group Reports Laser Hair Removal Peaks As Patients Look To Take The Hassle Out Of Christmas

The Harley Medical Group – the UK’s largest cosmetic surgery provider – is reporting an all-time high in Laser Hair Removal bookings, as patients look to take the hassle out of Christmas. The stress of juggling work, family commitments and Christmas shopping has led to a boom in the procedure with bookings up by 25% throughout November.

Jennifer O’Callaghan, a Laser Hair Removal patient, said: “I’ve just had Laser Hair Removal for the first time after a colleague recommended I give it a try. With three children, a full-time job and Christmas coming up, I simply don’t get the leisure time to sit in the bath and groom myself. Since having the treatment I’ve been able to throw out my razors, epilator and hair removal creams – it’s fantastic”

Laser Hair Removal can treat almost all parts of the body including the face, bikini-line, under arms, legs, nipples and tummy-line. It’s quick and gentle but can remove all unwanted hair permanently.

Liz Dale, Director of The Harley Medical Group, commented: “Laser Hair Removal is our most popular non-surgical procedure amongst women. Every year, in the run up to Christmas, we have a rush of people into our clinics wanting
to look their absolute best. Non-surgical treatments offer affordable and accessible solutions to take the stress out of your beauty regime and giving you one less thing to worry about this festive season.”

About The Harley Medical Group:

The Harley Medical Group is the UK’s largest cosmetic surgery provider, performing more procedures and with more clinics than any other cosmetic surgery provider. It has been established for over 25 years and is one of the most highly-regarded Cosmetic Surgery Groups operating in the UK. It has 

conducted over 400,000 procedures to date.

The Harley Medical Group works to maintain the highest standards in the industry for the benefits all cosmetic surgery and non surgical patients. The group is currently at the forefront of the campaign to ensure that the Government continues to regulate the use of certain laser types used in cosmetic surgery and non surgical treatments so that patients are protected from rogue practitioners. In 2004, The Harley Medical Group’s Chairman Mel Braham, at the request of the Department of Health became a member of the department’s Steering Committee, set up to oversee the introduction of new regulations covering the entire Cosmetic Surgery sector. All of The Harley Medical Group’s clinics are registered with the Healthcare Commission.

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A Breakthrough Surgery Is Offering Hope To Children That Suffer Nerve Damage In Their Arms And Hands

Just five years ago, a child that suffered damage to brachial plexus nerves, the nerves that pass signals between the brain, hand and arm, would have been hard pressed to recover fully because surgical techniques couldn’t provide a fix without pulling nerves from another part of the body, leaving a numb spot. 

Now a new surgery pioneered at the St. Louis Children’s Hospital is offering hope to these kids through a revolutionary process that cuts the ends off the damaged nerves and attaches them to healthy but lightly taxed nerves allowing a child to recover some, if not all, movement.

Dr. Armen Ketchedjian, author of the book Will it Hurt? A Parent’s Practical Guide to Children’s Surgery, says that parents of children in need of surgery are often drawn to new surgical techniques in the hope of finding a way to help their child. He recommends parents find trusted sources of information and ask the advice of their child’s doctor prior to making a major decision about treatment. 

“Surgeons are able to do wonderful things to help children heal,” says Dr. Ketch, as he is known to his patients. “But parents should understand that new surgeries are but one option that they need to explore when their child has been injured.”

In his book, Dr. Ketch recommends that parents interested in finding a new surgeon or exploring a new surgical technique follow a simple guidelines first, including:

• Visit the medical facility where a prospective surgeon works to see if it is child friendly

• Find trusted medical journals that may have information about a new procedure

• Ask other parents whose children have undergone the same surgery

• Find any support group that may have information for parents whose children have a specific birth defect or injury

“The more parents know the better off they’ll be,” says Dr. Ketch. “New technologies and procedures are being developed all the time, so parents have a lot to learn in a short amount of time following a child’s injury.”

Unfortunately parents are often the ones managing a child’s medical portfolio and scouting for new treatments, according to Dr. Ketch, who says, ““Unfortunately, because of the hectic pace and complexity of the modern healthcare landscape, parents are sometimes in a better position to keep track of their child’s treatment and care better than physicians.”

Will it Hurt? helps educate parents about pediatric surgery. It is an easy-to-read resource that will give you, your child and your family the help and reassurance you need to make the surgical experience as stress-free as possible.

Listed in The Guide to America’s Top Anesthesiologists by the Consumer Research Council of America, Dr. Ketch trained at Cornell Medical Center, with a fellowship at Memorial Sloan-Kettering Cancer Center and a pain management elective at Boston Children’s Hospital. He has also worked to help develop new techniques in ambulatory anesthesia, taught medical students and residents, and cared for more than 10,000 patients.

Dr. Ketch is also the author of the children’s book Golden Apples (winner of the 2008 Reviewer’s Choice Award), a beautifully illustrated book that aims to help educate children about the dangers of drug abuse. 

For more information, contact the author directly at support@dr.ketch.com.

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LighterLife launches its LighterLife Lite Programme to help those looking for a Lite Christmas

With the party season fast approaching, thoughts may be turning to fitting into that little black dress or dinner suit. As the office Christmas party beckons and people want to stand out in the crowd then the new LighterLife Programme may have the answer.

Launching on 24th November, the new LighterLife Lite Programme, is a safe, simple, sustainable weight-loss and weight-management programme for men and women, designed for people with one or more stone to lose (minimum body mass index of 25), and could be just what is needed.

By using the online BMI calculator as a guide and then following the LighterLife Lite Programme, which combines a low-calorie meal plus three nutritionally complete soups, shakes and bars each day, it is possible to lose up to 14lbs by Christmas Eve – the equivalent weight of a turkey for a family of 10.

The LighterLife Lite Programme also helps participants to explore the reasons why they overeat and then learn effective ways to deal with their problems, feelings and difficult situations, without turning to food, through weekly group meetings led by an accreditedLighterLife Weight-Management Counsellor.

The unique weight-loss programme and weight-management programme was previously only available to those with three stone or more to lose and with a BMI greater than 29, however due to popular demand, the new LighterLife Lite Programme is now being made available to anyone who is one stone or more overweight, with a BMI of 25 or above.

When a healthy weight has been achieved, Lighterlife offers a supportive free for life weight management programme to help keep the weight off for good.

 

About LighterLife

LighterLife is a quick weight loss and weight-management programme for people who are one stone or more overweight and with a body mass index of 25 or above, and who are looking for how to lose weight in a safe, simple, sustainable way. Over 100,000 people have successfully lost weight with LighterLife since 1996.

The unique LighterLife approach offers programmes specific to the obese and the overweight in the form of nutritionally complete soups, shakes and bars combined with specialised counselling using cognitive behavioural therapy (CBT) and transactional analysis (TA) techniques. Clients benefit not only from rapid, safe weight loss but they also learn the behavioural changes needed to sustain it.

Founded in 1996, the LighterLife Programme was developed by three of its directors – Jackie Cox, Bar Hewlett and Rebecca Hunter.

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Sophisticated, femininely tailored healthcare lab coats get stain-fighting and wrinkle-resistant features from smart fabric technologies

For the first time ever, healthcare industry lab coats get sophisticated, stain-fighting and wrinkle-resistant properties with the combination of DuPont Dual Action Teflon® fabric protector and HIGH IQ® Easycare fabric finish. Designed especially for a woman’s physique, Medelita’s all-cotton women’s lab coats repel and fight stains, while its machine washable fabric maintains a wrinkle-free, professional finish.

“Female healthcare practitioners have worked hard to get where they are in the medical industry, with women now constituting a majority in certain medical specialties,” says Medelita Founder Lara Manchik. “We believe that they deserve a woman’s lab coat that works just as hard as they do, and are extremely proud to be the first to design a flattering women’s lab coat that is also functional. You can’t see it or feel it, but the technology keeps our coats stain-free and sharp, right out of the dryer.

“In the medical field, image is as important as aptitude.”

As a female emergency room Physician Assistant, Manchik’s own experiences convinced her that the frumpy unisex garb of past failed to convey clinical competence and professionalism. To outfit her female colleagues with attire befitting their tireless efforts, clinician-turned-entrepreneur, Manchik created Medelita as a departure from the boxy doctor’s lab coats – made for the male figure and representative of a time when men dominated all clinical fields of medicine.

The Medelita lab coat is designed to repel fluids, which bead up and can be brushed off when spilled on the fabric, and require fewer cleanings than ordinary lab coats. Thanks to the Advanced Dual Action Teflon® fabric protector, the fabric releases deeper stains during a typical laundering cycle and does not require the expense of commercial cleaning services. Owners of the Medelita lab coat spend less time cleaning, reduce the use of environmental resources, and save money as they are not frequently replacing permanently stained coats.

“Just as athletes wear functional fabrics to enhance their performance during competition, the long days that our clients work are a true test of endurance,” says Manchik. “Moving freely and feeling comfortable all day in a lab coat, while maintaining a fresh, confident appearance, is very important to the conscientious modern female clinician.”

The Medelita lab coat relies on HIGH IQ® Easycare Plus high-tech fabric finish to maintain a clean and professional look, day after day. The high performance, low maintenance fabric emerges from the dryer without wrinkles and resists the destructive effects of cleaning cycles and everyday wear. In addition, the lab coat maintains its original shape, without sacrificing a soft and smooth-to-the-touch finish.

Made from high-denier, 100-percent brushed cotton, Medelita lab coats are designed specifically for women with a focus on fit and function. The tailored lab coat has a feminine shape with a rounded collar, hidden inside pocket, traditional side slits, and French finish inside seams. The fluid-resistant Medelita lab coat is available in sizes 0 to 20, with optional custom embroidery.

In addition to high quality lab coats, Medelita provides a line of performance women’s healthcare apparel, including clinician scrubs and nursing scrubs, which are available for purchase at www.medelita.com.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available including womans scrubs and womans labcoats. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our website athttp://www.medelita.com or call (877) 987-7979.

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A Parent’s Practical Guide to Children’s Surgery

Nearly 5 million children underwent surgery in the United States in 2008 and according to one prominent anesthesiologist, many of those surgeries were made more difficult by parents who refused to follow their doctor’s orders. Dr. Armen Ketchedjian, author of the book Will It Hurt? A Parent’s Practical Guide to Children’s Surgery, says that parents often ignore doctors’ directions and requests for pre-surgery testing and preparation.

Considering the stakes, the reasons parents give for not complying with their doctor often seem, well, unreasonable: Scheduled tests may interfere with family vacation plans or because parents, in their own opinion, feel that the requested tests or diets aren’t important.

“I’ve seen parents who felt that the rules didn’t apply to them,” says Dr. Ketch, as he is known to his patients. “They assume that doctor’s will understand if certain tests are not done or if certain consultations are missed.”

Missed appointments and tests cause unnecessary delays in the preparation for surgery according to Dr. Ketch, who says that medical professionals order the tests for a reason.

“We in the medical profession are held to a higher standard and so we can’t take anything for granted,” says Dr. Ketch. “We need the fullest cooperation of parents to provide the best care possible.”

Will it Hurt? is a guide for parents whose children need surgery and a big part of the book’s message is the importance of the preparations that contribute to a successful surgery. Dr. Ketch says he believes that informed parents make the experience easy for everyone, including their child. And that can pay big dividends after the surgery.

According to Dr. Ketch, “Children who are less anxious need less anesthesia during surgery and less recovery time after the surgery. Parents can ensure their children are more relaxed by being informed and by not putting any undue stress on the process.”

Will It Hurt? helps educate parents about pediatric surgery. It is an easy to-read resource will give you, your child and your family the help and reassurance you need to make the surgical experience as stress-free as possible.

Listed in The Guide to America’s Top Anesthesiologists by the Consumer Research Council of America, Dr. Ketch trained at Cornell Medical Center, with a fellowship at Memorial Sloan-Kettering Cancer Center and a pain management elective at Boston Children’s Hospital. He has also worked to help develop new techniques in ambulatory anesthesia, taught medical students and residents, and cared for more than 10,000 patients.

Dr. Ketch is also the author of the children’s book Golden Apples (winner of the 2008 Reviewer’s Choice Award), a beautifully illustrated book that aims to help educate children about the dangers of drug abuse.

For more information, contact the author directly at support@dr.ketch.com.

WARREN ENTERPRISES, LLC and author Dr. Armen G. Ketchedjian chose Arbor Books, Inc. (www.ArborBooks.com) to design and promote Will It Hurt? Parent’s Practical Guide to Children’s Surgery. Arbor Books is an internationally renowned, full-service book design, ghostwriting and marketing firm. (Will It Hurt? Parent’s Practical Guide to Children’s Surgery by Dr. Ketch; ISBN: 0-9815373-0-8; $14.95; 172 pages; 5½” x 8 ½”; soft cover book with illustrations; WARREN ENTERPRISES, LLC)

 

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Recorders.Com Begins Sales And Shipping Of Recently Launched Dragon Medical 10, The Fastest And Most Reliable Real-Time Medical Speech Recognition Software In The World

Along the lines of its tradition of superior services to customers all over the world, Recorders.com begins sales and shipping of recently launched Dragon Medical 10 from its seven strategically located warehouses.

Dragon Medical 10 is claimed to be the best selling, the fastest and most reliable real-time medical speech recognition software in the world. With an enhanced accuracy of over 20%, the software is claimed to recognize dictation two times faster than its previous versions.

Dragon Medical 10 comes standard with additional and recognized medical vocabulary, improved electronic medical record (EMR) systems, upgraded regional accent support, and customizable command facilities such as Voice Shortcuts. It is the most widely used speech recognition solution being used today by 80,000 clinicians in the United States alone.

Dragon Medical 10 offers faster solutions for doctors and physicians to create medical records and emails. The new software is claimed to boost productivity with improved Web search, ability to control PC and EMR by voice. As a result, doctors and professionals can reduce transcription costs and enhance productivity and patient care.

A spokesperson for Recorders.com says, “We are thrilled to now offer the latest version of the Dragon Medical speech recognition software. Just when we thought Version 9 of Dragon Medical was going to be hard to top — Version 10 delivers on its promise of improved speed and performance and even greater speech accuracy, which allows users to increase the speed of their reports by 3 times faster than typing alone, but with up to a 99% accuracy rate. This is a must have software for doctors and physicians who value their time and the accuracy of their reports.”

Dragon Medical 10 offers support in over 75 medical disciplines with medical speech recognition vocabularies. It makes software as high as 38% more accurate than any other medical speech recognition software being used in medical practices.

Dragon Medical 10 has a host of additional features and benefits, which should also be noted. The speech software has accent recognition capabilities as it adapts to a variety of accents: U.S., Asian, Indian, etc. Dragon Medical 10 also complies to HIPAA regulations that are essential for patient confidentiality. The speech recognition software completely integrates directly and fully allows users to use their voice to dictate, edit and control widely used Microsoft software applications such as Microsoft Word, Outlook Express, Explorer and AOL.

Dragon Medical 10 comes Bluetooth ready, works with Bluetooth headsets and is ideal for doctors or physicians who need to be productive when they are on the go and away from the office.

About Nuance Communications, Inc
Nuance Communications, Inc is the industry leader in providing speech and imaging solutions with largest portfolio of such products. The company has the world’s best-selling speech recognition software, Dragon NaturallySpeaking® in its portfolio. Whether it is natural speaking software or the solutions that enhances customer service and business productivity, Nuance offers proven speech-enabled clinical documentation solutions for medical professionals and businesses.

About Recorders.com
Recorders.com is the renowned online supplier of audio-visual devices and software from well-known brands such as Philips, Sony, Olympus, and Nuance. They are a leading supplier and ship a wide range of top class headset microphones, handheld USB microphones, wireless microphones, 5-star rated digital voice recorders with a low price guarantee and a quick delivery system.

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Gogoodhealth.Com.au Provides Access For The General Public To Health Care Professionals Able To Provide Telephone Consultations At An Appointed Time

A revolutionary new health care service called GOgoodhealth.com.au has been released for access by the general public to enable them to make appointments for telephone consultations with health care professionals such as psychologists, therapists and counsellors.

GOgoodhealth have an alliance with the health care group GOprofessionals which is also managed by internet pioneers and web developers WebStation Australia.

GOgoodhealth.com.au provides the viewer with the ability to make an online appointment for a telephone consultation, at a time which suits them, with fully qualified therapists, psychologists, counsellors and other health care professionals.

People requiring privacy or living remotely or lacking mobility or with transport problems or are just ‘time poor’ are enjoying the convenience along with the cost and time savings of telephone consultations.

GObookings AppointmentDiary, Australia’s leading appointment management software, was chosen to handle the online appointment booking process. Once the appointment is booked the health care professional is then notified by email and/or SMS whilst the person making the appointment receives an instant confirmation email along with email and SMS reminders.

The AppointmentDiary version 8 software was chosen for this role as it is reliable, secured, easy to use, well proven and already highly regarded within the health care industry.

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Honoring National Nurse Practitioner Week!

You’ve been there before. Sitting in a doctor’s examining room, holding together a wafer-thin way-too-revealing gown, paper crinkling under you as you shift uncomfortably and wait for what you assume will be a 10-minute exam (max) with a doctor juggling too many patients and too little time.

Then in she walks, wearing clinician scrubs, a lab coat, and a warm smile. She proceeds to do something you least expect: sit down and talk to you. More specifically, ask you — not just about your symptoms, but about your concerns, your goals, your job, your hobbies, your family, your life. Even more amazing: she actually listens! And not just with a stethoscope, but with her undivided attention.

Who is this competent, highly professional and genuinely concerned woman? You’re looking at a typical example of one of the approximately 120,000 Nurse Practitioners (NPs) practicing their unique approach to whole-person care in healthcare environments across the U.S. Increasing numbers of patients are choosing to receive their primary as well as specialty care from NPs, and for very good reason.

NPs are licensed advanced practice nurses who provide a wide scope of healthcare services similar to those provided by a doctor, in an equally wide range of clinical settings. And they’ve definitely earned the lab coats they wear. With advanced, clinical training and graduate education, on top of their training and often extensive real-world experience as registered nurses, NPs are exceptionally well qualified to diagnose and treat a spectrum of health conditions. They are also well respected as leaders in their medical fields, and as innovators in high-quality, cost-effective patient care.

But don’t expect to find them resting on their laurels. NPs are busy practicing wherever doctors do — and don’t — including hospitals, clinics, private practice, emergency rooms, urgent care, schools, nursing homes, to name a few. Many NPs hold master’s degrees and doctorates, as well as extensive training in areas of specialization such as cardiovascular, oncology, neurology, neonatal, pediatric, and an array of sub-specialties.

While equipped with the skills, knowledge and experience to diagnose and treat, NPs place equal emphasis on care and cure. This extends not just to ordering the tests, developing the treatment plan, and writing the prescriptions, but also to managing patients’ overall well-being. NPs collaborate with their patients in their own health and wellness, through disease prevention, health education and counseling. By treating the person as well as the patient, NPs become a valuable source of information and guidance in making healthy life choices.

This unique whole-person approach to medical care has defined and distinguished NPs dating back to 1965, the year the first NP program launched at the University of Colorado. Forty-three years later, this core philosophy remains intact even while the role of NPs has continued to evolve with the changing needs of patients. Today, around 6,000 new NPs join the nation’s healthcare delivery system every year — the vast majority of them women who have already been practicing as nurses.

As NPs continue to improve the quality of care, they’re also lowering costs for the patients who come to rely on NPs as partners in health. In fact, patients who see NPs for their primary care often have fewer ER visits, shorter hospital stays and lower medication costs.

In honor of their vital contributions to patient care and health, the medical community recognizes November 9 – 15 as National Nurse Practitioner Week. Medelitatm, makers of premium hand-sewn lab coats and scrubs tailored for female clinicians, is pleased to draw special attention to this extraordinary group of professionals largely comprised of women.

“Nurse Practitioners epitomize the competence and confidence of the women who inspire our lab coats and scrubs,” says Medelita founder Lara Manchik, a Physician Assistant who has had the pleasure of working alongside many NPs. “They deserve to be recognized and rewarded for their exceptional level of personalized care. We strive to do this by offering NPs a better alternative in female clinician apparel and lab coats — one that reflects the careful attention to detail they offer their own patients.”

Adds Manchik, “NPs go out of their way to make people feel comfortable and confident with the care they’re receiving. We’re more than happy to return the favor.” To Nurse Practitioners caring for patients with equal parts compassion and knowledge, Medelita honors you. And thanks you.

Medelita clinician scrubs and lab coats, as well as an innovative line of nursing scrubs, are currently available online at http://www.medelita.com, and can be ordered by phone at (877) 987-7979. Group sales and custom embroidery are also available.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable scrubs and lab coats available. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. After all, scrubs are square and women are not. For more information, visit the Medelita Website or call (877) 987-7979.

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Goprofessionals.Com.Au Combines Premier Exposure For Qualified Health Care Businesses In An Online Directory With An Online Appointment System For Consultations To Be Delivered By Phone At An Appointed Time

A revolutionary new technology system called GOprofessionals.com.au has been released for access by the public to health care professionals such as psychologists, therapists and counsellors. GOprofessionals is managed internet pioneers WebStation Australia and PsychE-Commerce the ecommerce specialists for psychologists.

GOprofessionals.com.au is now being rolled out Australia-wide.

GOprofessionals.com.au will supply the health care provider with a copy of AppointmentDiary, Australia’s leading appointment management software, so their customers can book appointments for their business services online. The online appointment system allows customers to make appointments immediately, ending their search for services and saving them time.

Should the customer be reluctant to make an online appointment themselves, there is a 1300 number they can call and the PsychE-Commerce team will make the appointment for them.

Once the appointment is booked the listed health care professional is then notified by email and/or SMS.

The AppointmentDiary software was chosen for this role as it is a reliable, secured, easy to use, well proven and is already highly regarded within the health care industry.

GOprofessionals.com.au is not only limited to the online scheduling system for appointments but also listed clients will benefit from advertising their services on a fully optimized site. This means that their businesses visibility on search engines will be improved whilst increasing accessibility to potential customers.

GOprofessionals.com.au is also exclusive! All listings are screened by PsychE-Commerce with only a small number of listings allowed for each city. This also allows their potential customers to have an elite directory to select their services from. Appropriately qualified practitioners can apply through GOprofessionals or PsychE-Commerce to be listed on the new Directory.

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Medelita Raises Awareness For The Critical Work Physician Assistants Do

Enter the emergency room of MidMichigan Medical Center in the rural community of Gladwin, and chances are you’ll be treated not by a physician but by Physician Assistant Erin Sherer. From ordering and interpreting x-rays, to stitching up cuts, to writing prescriptions, Erin — like all licensed PAs — is exceptionally well qualified to complete an array of medical procedures traditionally performed by physicians. Rest assured, with Erin on your case, you’re in excellent hands.

Erin Sherer is an exemplary representative of the rapidly expanding number of Physician Assistants working in health care. Today, you’ll find PAs like Erin playing a central role in all areas of medicine — from the patient’s bedside to the operating table to the front of a university classroom. Licensed to practice medicine with physician supervision, PAs perform many of the same duties as their physician counterparts; they conduct physicals, diagnose and treat illnesses, order and decipher tests, counsel patients, write prescriptions, assist in surgery, even teach other aspiring PAs.

Above all, they’re making a tremendous positive impact on the quality of health care and patient outcomes. Just ask the physicians who collaborate with them in the daily delivery of care. Increasingly, doctors have come to rely on their PAs as valued partners. The PA-physician relationship is built on mutual trust and respect. Physicians entrust PAs to expertly assume many of the primary care responsibilities, freeing doctors to focus their energies and time where they’re needed most. PAs, in turn, are rigorously trained to know when to make medical decisions, and when to refer patients to specialized physicians.

This complementary relationship is at the core of the PA education model, which closely mirrors the medical training doctors receive — only in a highly accelerated format. Introduced in the mid 1960s, in response to a shortage of primary care physicians, the earliest PA programs were based on the fast-track training received by World War II doctors. In fact, the first PA students were Navy corpsmen who had received medical training while serving in the Vietnam War.

Today’s PA students — many of them women — may look a lot different than their corpsman predecessors, but they undergo equally rigorous, highly intensive training and preparation. On top of their heavy course load, PA students conduct clinical rotations (much like medical students), and pass a national certification examination — which they are required to retake very six years. PA Erin Sherer vividly recalls the challenge of PA school and preparing for the exam. “There were many things that I simply opted out of, because I had to focus my time and energy toward studying. Like sleep, for example!”

The result of this extreme level of dedication, commitment and sacrifice: Physician Assistants have become instrumental and integral members of their medical teams — valued by physicians and appreciated by patients. Their work is not going unnoticed. Celebrated every year between October 6 ¬– 12, National PA Week honors the vital role PAs play in elevating patient care. Joining in the chorus of praise, is medelita™ — makers of premium lab coats and scrubs professionally tailored for women working in health care. Women like Erin Sherer.

In honor of National PA Week, medelita is pleased to feature PA Erin Sherer on its Women In Healthcare web page. Says medelita founder and fellow PA Lara Manchik,“PAs like Erin exemplify the extraordinary level of professionalism, competence and dedication of women working in health care. We are proud of the contributions PAs have made to patient care. They deserve to feel comfortable and confident as they perform their important work. Our mission is to help them feel great about what they do — and look great while they’re doing it.”

To all PAs — past, present and future — medelita salutes you. You have raised the bar in patient care. We’re pleased to help raise awareness for the critical work you do.

About Medelita
Medelita has one purpose – to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable scrubs and lab coats available. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our website at http://www.medelita.com or call (877) 987-7979.

About National PA Week
National PA Week is celebrated each year October 6-12. The week serves to celebrate the significant impact PAs have made and continue to make in health care, expand awareness of the profession and to salute the outstanding growth of the Physician Assistant profession. For more information, visit http://www.aapa.org/.

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