Category Archives: Nurses

Medelita Celebrates National Nurse Practitioner Week

Medelita®, maker of breakthrough medical apparel, celebrates National Nurse Practitioner Week this November 8 through 14. Nurse practitioners (NPs) are advanced practice nurses who provide high-quality healthcare services similar to those of a doctor. They diagnose and treat a wide range of health problems, and even prescribe medication. This year, nurse practitioners are celebrated for providing “125,000 solutions to the primary care shortage.”

“Nurse practitioners play a critical role in our healthcare system, providing much needed care that encompasses disease diagnosis and treatment, health education and helping patients to make wise choices and to become better advocates of their own health,” said Lara Manchik, PA-C and founder, Medelita. “Medelita is proud to be a partner to NPs, who combine strengths f r o m nursing and medicine to provide a holistic approach to personalized patient care.”

Most nurse practitioners have advanced degrees, such as master’s degrees, and training beyond their registered nurse credentials. Many even have doctorates in their areas of specialty. Since 1965, NPs have been practicing in all types of settings including clinics, hospitals, private physician or nurse practitioner offices, schools, urgent cares, colleges and public health offices, to name a few.

Every day, nurse practitioners are making a difference in the lives of patients and they are advancing the role of women in the healthcare professions. Medelita honors NPs this week and throughout the year, through its “Celebrating Women in Healthcare” campaign showcasing the talents, devotion and accomplishments of women all across the nation, just like Secor. The women selected for “Celebrating Women in Healthcare” each receive a lab coat or scrubs of their choice and are featured on the Medelita web site. Nominations that include photos and detailed descriptions of professional and personal accomplishments can be emailed to celebrating.women@medelita.com.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coats, embroidered lab coats and women’s medical scrubs. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed f r o m within. For more information, visit our website at http://www.medelita.com or call 877.987.7979.

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Medelita Joins AAPA in Celebrating National PA Week

Medelita®, makers of innovative high-quality scrub sets and lab coats for women in health care who excel in their profession and take pride in their appearance, joins the American Academy of Physician Assistants (AAPA) in celebrating National PA Week, October 6 – 12.

“National PA Week provides us the perfect opportunity to raise awareness of the central role PAs have in shaping the future of health care in this country, and across the world,” says Medelita founder Lara Manchik, who brings a decade of experience as a PA to her breakthrough line of medical apparel. “We’re honored to join AAPA in celebrating National PA Week and the professionals who deserve this recognition. AAPA is doing an outstanding job communicating the role of PAs in transforming health care — not just on the floor and by the patient’s bedside, but in our laws and legislation.”

Manchik points out that PAs have always responded to the changing needs of patient care. Launched in 1967 at Duke University Medical Center, the first PA program was developed to utilize the skills of returning Vietnam medics and fill a need for quality health care when and where it is needed most. Since then, PAs have continued to make cost-effective, quality health care accessible to more people who might otherwise have limited, or no, access.

Today, you’ll find PAs providing not only primary care, but also working with physicians across a spectrum of medical specialties. Says Manchik, ”Patients and physicians alike are recognizing the tremendous value that PAs, with their advanced training and knowledge, bring to patient care. They assume many of the same responsibilities of doctors, keep costs in check, and spend time with patients to completely understand their needs and goals. National PA Week allows us to acknowledge this contribution.”

During this year’s National PA Week, the AAPA is emphasizing the leading advocacy position PAs share in the current health care debate. Through grassroots efforts and awareness-raising campaigns, AAPA and its members are making sure legislators include PAs in the strategy to increase access to quality, affordable health care.

“National PA Week brings much deserved attention to these dedicated, extraordinary professionals,” adds Manchik. “Medelita applauds the AAPA and its members for their tremendous efforts and commitment to reform health care. We’re proud to provide PAs quality lab coats and scrub sets that reflect their exceptional dedication and professionalism.”

About Medelita
Medelita has one purpose: to reinvent the way women of all health care professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including scrubs and women’s lab coats. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit www.medelita.comor call (877) 987-7979.

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Health Care Industry Leader Joins Health by Design Executive Team

Health by Design of San Antonio, TX, a leading provider of health care services to businesses and individuals, has recently appointed Omar Rodríguez as Executive Vice President, Corporate Development and Strategic Planning. With nearly 30 years in the health care arena, Rodríguez assumes a newly created role to help Health by Design reach more companies with its unique approach to medical care. His first area of concentration will be to further develop the Texas market.

“Omar is an outstanding individual with a wealth of experience and knowledge both in managing companies as President and CEO and administering health care benefits for self-insured companies. As we look to expand our role in helping companies provide quality medical care to their employees through prevention, knowledge and personal care, Omar will be able to bring valuable industry insight to better serve our clients and mission,” said Health by Design CEO and Medical Director Dr. James Ogletree. Health by Design Management President Barney Randol also noted that through fiscal responsibility and client growth and retention Health by Design has had solid year over year revenue growth.

About Health by Design
Founded in 1982 by Dr. David Player in San Antonio, TX, Health by Design successfully blends medical care, physician knowledge and personalized care to provide quality health care for corporations, small businesses and individuals. Utilizing a long practiced unique approach to medical care, Health by Design physicians share a common philosophy of prevention, education and wellness. They perform comprehensive evaluations of a patient’s current physical condition and then develop a program that maximizes their health and lifestyle, while helping employers reduce health care costs and increase productivity. For more information, visit: www.hbdus.com.

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Customers Give Medelita Lab Coats and Scrubs Rave Reviews

Medelita®, maker of breakthrough medical scrubs and lab coats for female clinicians, was founded on the premise that quality medical apparel should be both beautiful in appearance and high in performance. At a time when unisex medical uniforms dominated the market, a woman’s only choice was to shop on price; today, that paradigm has changed and the value of a garment is defined by a high level of product and customer satisfaction, as reflected in accolades from loyal Medelita customers.

Medelita Lab Coats

“I received my new lab coat today and it is beautiful finally, a lab coat that doesn’t look like I’m wearing a big white bag and feel like sandpaper,” said Mary Beth H., PA-C, of Loma Linda, Calif. “The workmanship is so nice. It looks like it was custom made and fitted for me. The detailing gives it such a clean, superior look. Thank you for making a great product!

Considered to be utilitarian by some, the frumpy, unisex scrubs and lab coats provided by hospitals for female employees fail to deliver the confidence and composure that professional attire should convey. Medelita strives to meet the needs of women in healthcare.

“I saw the write up about your coats in the e-mail from AMWA,” according to Desiree C, physician from Dover, Mass. “I never thought about getting my own coats before (for over 30 years). I’ve always worn the thin, horrible ones the hospital provides. I’m looking forward to receiving yours.”

“I must commend Medelita for its outstanding commitment to serving health professionals, for having beautiful attire is an important component of delivering effective medical care,” said Linda S., a satisfied customer from Westbury, NY. I look forward to ordering more items from the company!”

Many companies touting designer lab coats overlook performance and functionality for the sake of appearance, but Medelita addresses both with high performance fabrics and feminine tailoring.

“I purchased a lab coat from [Medelita] at the CAPA conference this year. Just wanted to let you know that I LOVE IT! I get compliments all the time on how tailored and professional it looks, said Tiffany H., PA-C from Sacramento, Calif. “I’ve gotten blood on it more than once and it beautifully rolls right off. And I love that I can wash it, throw it in the dryer and it comes out looking like the day I bought it, stainless (and no ring around the collar which has been a problem with previous white coats over time), and without wrinkles. Thanks for making such a great product!”

For the first time ever, women in clinical settings are rewarded with fit, functionality and form in a product that is a staple in their wardrobe but that wears like a custom-made outfit.

“You can be assured I will be passing this along to friends, colleagues and family (mom and sis are also doctors!),” said Silddly A. MD from Doral, Fla. “This is exactly what we have all been waiting for! As you said, the lab coat is our ‘suit’, and it should look the best. The feminine but classic look is perfect.”

“I am SO happy with the scrubs. I wore them for the first part of the photo shoot, and I think they looked marvelous,” stated Margaret A., PA-C from Palo Alto, Calif., who won an award in her field. “The material is wonderful, and I never thought scrubs could be so flattering. I love the shape. I am so glad I bought the items. I’d been thinking about it, and then that award was the impetus for a treat. And a treat they are! Thank you so much for your excellent customer service.”

In addition to women working in healthcare, Medelita lab coats are worn and appreciated by those in academia and other laboratory settings, who need a garment that commands respect as effectively as it repels fluids.

“Let me just tell you how pleased I am with the coat. It is even nicer and better than I could have expected. The quality, durability, everything about it down to the embroidery is excellent,” remarked Ashley T., PhD in Toxicology from Raleigh, NC. “Frankly I just cannot put into words my happiness when I see how liquid and other materials that normally soak right through my old lab coats just seem to bounce off of your lab coats, it is so wonderful that I just cannot bring myself to put the old ones back on while my new one is being laundered!”

“I do love my Medelita scrubs,” said Ellen S., MPAS, PA-C from Houston, TX. “A patient spilt his pancake syrup on me the other day and I just went to the sink and it washed right off. It dried just as quick. Awesome!”

Women are seeking out Medelita’s practical and stylish solution to perfunctory unisex medical uniforms and are delighted to receive them as gifts, as described in this customer’s experience purchasing embroidered lab coats.

Made from 100 percent high-denier cotton, the Medelita lab coat is designed specifically for women with a focus on fit and function. The fluid resistant lab coats are treated with Advanced Dual Action Teflon® fabric protector, which allows fabric to repel and release stains. Tailored for a feminine shape, the coats feature traditional side slits, French finish inside seams and hidden inside pockets that are great for carrying handheld devices and mobile phones.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coats, women’s lab coats and women’s scrubs.

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Established Ink Stain Remover Is A Must-Have For Clinical Professionals Wearing White Lab Coats

Medelita®, maker of breakthrough medical scrubs and lab coats for female clinicians, today announced the addition of the breakthrough stain remover Amodex® to its extensive line of products. Internationally known as one of the best products available for the removal of ink stains, Amodex can also be used in the removal of food stains, blood, and makeup from clothing, furniture and other household surfaces.

“Worn in hospitals and in clinical setting, white lab coats inherently get dirty and are subject to permanent damage, if stains cannot be removed. Ink stains are a common culprit as pens tend to leak in pockets and the dominant sleeve tends to pick up ink while a clinician writes,” said Lara Manchik, founder, Medelita. “Even with the most advanced fabrics and treatments, ink stains are still a problem. That’s why we are pleased to add Amodex Ink and Stain Remover to our line of products. After much research, we have found that Amodex is the best product to get pesky ink stains out of our lab coats.”

Amodex is an eco-friendly, non-toxic lanolin cream that was specially developed to remove ink stains from fabrics, skin and other surfaces. Amodex is the only liquid cream stain fighting formula that is not a solvent but instead a soap, which is non-corrosive and won’t harm skin or clothing. A versatile product, Amodex not only works wonders on ink, but also effectively removes stains that clinicians may run into on a daily basis such as blood, iodine, coffee, tea, chocolate, lipstick, or just about anything else that would leave a seemingly permanent stain.

Trusted by customers, Amodex is rated number one by a leading consumer magazine. Popular ink makers have lab tested and recommend Amodex for the removal of unwanted marks on fabrics and skin. Medelita has independently tested Amodex and found that it is the best product on the market for removing stains from its high performance lab coats and scrubs.

Made from 100 percent high-denier cotton, the Medelita lab coat is designed specifically for women with a focus on fit and function. The fluid resistant lab coats are treated with Advanced Dual Action Teflon® fabric protector, which allows fabric to repel and release stains. Tailored for a feminine shape, the coats feature traditional side slits, French finish inside seams and hidden inside pockets that are great for carrying handheld devices and mobile phones.

In addition to high quality lab coats, Medelita provides a line of performance women’s healthcare apparel, including clinician scrubs and nursing scrubs, which are available for purchase at www.medelita.com.

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The U.S. Department Of Commerce Selects Medelita To Exhibit At Medica 2009

Medelita®, maker of breakthrough scrubs and lab coats for female clinicians, today announced that it has been selected by the United States Department of Commerce to participate in Medica 2009, a leading international trade fair for the medical industry, which will be held in Dusseldorf, Germany, November 18-21. Medica 2009 is comprised of more than 135,000 individuals, representing over 100 countries, that come to learn about current and future trends in both in-patient and out-patient care.

medelita

“As the largest medical trade show of its kind, Medica 2009 is the ideal venue for us to launch a new product line and showcase current Medelita products to an international audience,” said Joe Francisco, chief operating officer, Medelita. “We are extremely pleased to have been selected as one of an esteemed group of companies, to attend this year and showcase our unique lab coats and scrubs.”

Medelita is one of only ten U.S.-based medical supply companies invited to attend Medica 2009 and exhibit with the U.S. Department of Commerce, Office of Textiles and Apparel (OTEXA). In a recent statement, OTEXA reports that the medical textiles segment of the medical sector is experiencing one of the highest expansion rates in the technical textile market. According to recent research, over the next few years the world market for technical textiles and industrial nonwovens will increase by 3.8% per year – a volume value of nearly $126 billion.

In a bid to capture its share of this growing market, Medelita will be exhibiting its innovative medical apparel at the OTEXA USA Sample Pavilion. The company plans to introduce its men’s line of lab coats at Medica 2009. Medelita products are available direct to consumers and through its retail channels. Wholesale orders also are available to hospitals and large groups.

Made f r o m 100 percent high-denier cotton, the Medelita lab coat is designed specifically for women with a focus on fit and function. The fluid resistant lab coats are treated with Advanced Dual Action Teflon® fabric protector, which allows fabric to repel and release stains. Tailored for a feminine shape, the coats feature traditional side slits, French finish inside seams and hidden inside pockets that are great for carrying handheld devices and mobile phones.

In addition to high quality lab coats, Medelita provides a line of performance women’s healthcare apparel, including clinician scrubs and nursing scrubs, which are available for purchase at www.medelita.com.

Medelita will be exhibiting at the USA Business Information Office, set up by OTEXA, E10, Hall 16. To schedule a SKYPE pre-briefing, please email joe@medelita.com or call 1-877-987-7979.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coats, women’s lab coats and women’s scrubs. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed f r o m within. For more information, visit our website at http://www.medelita.com or call (877) 987-7979.

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Travel Nurse Across America Expands Into New Offices

Travel Nurse across America, a national travel healthcare staffing company, recently completed the relocation of its executive and administrative offices to its newly constructed 21,000 square foot office building located in Northshore Business Park in North Little Rock , Arkansas.

nurse.tv

“This new facility was designed from the ground up with our travel nurses, travel therapists and client healthcare facilities in mind”, says Gene Scott, the company’s president. “The office layout will be much more functional and will facilitate better communication between departments and personnel that work together the most in serving our customers. I’m also happy for our associates as well. The proximity of our new offices to the Arkansas River Trail, a biking and pedestrian trail along the Arkansas River and the notorious Big Dam Bridge, the nation’s longest pedestrian bridge, will offer our associates opportunities to maintain a healthy lifestyle around their work.”

According to Mr. Scott, the travel healthcare industry has experienced a turbulent first half of the year, as most industries have experienced, as a result of the recent economic downturn. “The travel healthcare industry has been directly impacted because of the hardship placed on our client healthcare facilities – decreases in admissions, elective surgeries, access to capital and foundational giving along with increases in the number of uninsured patients and operating costs. As a result, there are less travel nursing and therapy jobs available. We have worked even closer with our client healthcare facilities to fill travel nurse jobs and travel therapy jobs in a fraction of the lead times of the past. Our travel nurses and travel therapists have shown great patience and understanding as we find travel assignments that meet their needs and expectations. They know these conditions will not last for long. The long-term demand for highly qualified travel healthcare professionals is still very strong.”

Even though the tough economic environment has caused consolidation within the travel healthcare industry, Mr. Scott says Travel Nurse Across America is well positioned to weather the economic storm, and even thrive in the current environment. Mr. Scott points to some recently released economic indexes that indicate the nation’s economy may be on the mends. “The Economic Cycle Research Institute’s weekly leading index measuring the U.S. Economy, which we follow very closely, returned to positive territory for the first time in over 22 months. Since the staffing industry in general is so closely tied to GDP, that was welcomed news for the industry, but we’ll have to see if that trend continues”

Travel Nurse across America is a national travel healthcare staffing agency that places travel nurses and travel therapists on multi-week travel assignments in client healthcare facilities in all 50 states.

For more information, visit Nurse.tv.

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Medelita Announces Record Second Quarter Performance

Medelita®, maker of breakthrough medical apparel for female clinicians, today announced that its second quarter fiscal year 2009 revenues have increased 119 percent, over last quarter. Medelita has been in business just over one year and sells its innovative lab coats and medical scrubs direct to consumers online, through authorized resellers and wholesale. In addition, the company sells its lab coats and scrubs at national and regional medical conferences.

medelita

“The economy has not slowed the growth of Medelita, with our second quarter seeing a 119 percent increase in revenue from our online and medical conference sales,” said Joe Francisco, chief operating officer, Medelita. “We are experiencing a tremendous conversion rate through our ecommerce channel and what’s even more impressive is the rate of returning visitor conversion, which is up almost 73 percent.”

Returning visitor conversion rate is up 72.50 percent, from 7.82 percent to 13.49 percent. This significant increase reflects the strength of Medelita products in a marketplace that offers limited choices for quality lab coats and scrubs.

Satisfied customers are returning to purchase new styles and additional colors, steadily replacing their existing medical wardrobe with Medelita products. The company attributes the garments’ high value and performance to building a solid return clientele base and is receiving unsolicited testimonials about its products superiority, fast turnaround and courteous customer service.

Medelita’s innovative approach to medical apparel was born out of necessity when founder, Lara Manchik, emergency room PA turned entrepreneur, failed to find alternatives to the frumpy, unisex medical apparel made for the male figure and representative of a time when men dominated the field.

Made from 100 percent high-denier cotton, Medelita lab coats are designed specifically for women with a focus on fit and function. The fluid resistant lab coats are treated with Advanced Dual Action Teflon® fabric protector, which allows fabric to repel and release stains. Tailored for a feminine shape, the coats feature traditional side slits, French finish inside seams and hidden inside pockets that are great for carrying handheld devices and mobile phones.

In addition to high quality lab coats, Medelita provides a line of performance women’s healthcare apparel, including clinician scrubs and nursing scrubs, which are available for purchase at www.medelita.com.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coats, women’s lab coats, women’s scrubs and medical scrubs. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our website at http://www.medelita.com or call (877) 987-7979.

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Nursing Shortfall In The UK, According To Hays, Specialist Recruitment

According to Hays, specialist recruitment, the acute shortage of qualified workers, which continues to plague the nursing sector, is particularly apparent for A&E, critical care (ITU), theatre, intensive care (ICU) and emergency medicine nurses.

hays.com healthcare

The magnitude of the shortage has however now also spilt over into other areas of nursing jobs such as obstetrician, orthopaedic, anaesthetic and gynaecologist nurses are also highly sought after by the health service. Additionally there is currently a shortage of accident and emergency expertise and a growing requirement for nurses from an emergency medicine background.

“Without a doubt, there is a shortage of nurses in the UK. The available talent from abroad throws an important lifeline given the pressing need for skilled nurses. Around 10% of nurses working in the UK have trained abroad and it is important that skills shortages in the healthcare sector continue to be addressed where possible, using labour from overseas where necessary,” added Simon Hudson, the new Director of Hays Global Resourcing.

The UK has been able to benefit from the global mobility of the nursing sector and tap into the worldwide nursing talent pool to fill its vacancies, however, “The shortage of nurses is not just limited to the UK. Demand exceeds supply across the world, which in turn fuels this cyclical international movement of labour in the nursing profession,” continued Simon.

Many UK nurses are leaving to go and work abroad to destinations such as Canada, Australia, the Middle East and the United States. There are several reasons why nurses from the UK are attracted to overseas destinations, but clearly it is more a case of lifestyle and financial reasons rather than an inability to find a job in the UK.

Nursing in the UK not only offers excellent and varied opportunities to learn valuable skills but also enables individuals to make a positive difference to the lives of others. The NHS encourages applications from people with a wide range of academic and vocational qualifications.

“Going on a work placement or volunteering are excellent routes into the nursing sector and a great way to get a feel for the industry,” said John Faraguna, the newly appointed Managing Director of Hays Health and Social Care. Other ways of entering the industry include cadet schemes and apprenticeships, especially for those with previous NHS experience, for example, clinical support workers and healthcare assistants.

According to recent statistics from the Royal College of Nursing (RCN), one in three community nurses are over 50 and over a fifth of practice nurses are over 55, which adds up to around 200,000 nurses who are due to retire over the next decade.

This represents almost 50% of the worker population and this will leave a massive skills shortfall if these problems are not addressed. This is a worrying prospect at a time when the size of the UK’s elderly population looks set to continue to increase over the coming years, meaning the demand for specialist nurses will continue to grow with it.

“The best solution to this issue is a combination of more effective utilisation and retention of skilled nurses, increased emphasis on training new nurses and, in the short term, increased international recruitment” concluded John,

 

About Hays Healthcare:
Hays Healthcare is part of Hays plc, the leading global specialist recruitment group. It is market leader in the UK and Australia, and one of the market leaders in Continental Europe. As at 30 June 2008, the Group employed 8,294 staff operating from 380 offices in 28 countries across 17 specialisms.

For the year ended 30 June 2008:
– the Group had revenues of £2.5 billion, net fees of £786.8 million and operating profit before exceptional items of £253.8 million; 
– the Group placed around 80,000 candidates into permanent jobs and around 300,000 people into temporary assignments; 
– the temporary placement business represented 49% of net fees and the permanent placement business represented 51% of net fees. 

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Following National Nurses’ Day, The Harley Medical Group Has Announced That It Will Be Helping To Reward The Valuable Work Done By Nurses In The UK

The Harley Medical Group has launched a special discount on all non-surgical and surgical treatments for all registered nurses. The 10% non-surgical discount and a £250 reduction on all surgical procedures will be available across The Harley Medical Group’s 26 clinics and can be taken up by nurses throughout the summer.

Liz Dale, Director at The Harley Medical Group said, “Nurses are the backbone of our sector and we wanted to show our appreciation by giving a little something back. Hard working nurses can take advantage of the offer and treat themselves to a Medical Microdermabrasion for example, which helps bring back a healthy glow to the face and rejuvenate the skin.”

She continued, “It’s thanks to our nurses that we’re a trusted cosmetic surgery provider, as shown by our continued growth. Our patients are met on their very first appointment by a qualified nurse who will give them full, impartial advice on what course of action they should take and guide them through any chosen programme of treatment.”

National Nurses’ Day is celebrated on 12th May each year, as a tribute to the work of Florence Nightingale who was born on the day in 1820.

All patients considering cosmetic surgery should ensure that their surgeon is trained and registered in the GMC Specialist Register as a Plastic Surgeon and ensure that their first consultation is carried out by a medical professional. All consultations at The Harley Medical Group are carried out by a fully qualified Cosmetic Surgery Nurse Counsellor.

 

About The Harley Medical Group 
The Harley Medical Group is the UK’s largest cosmetic surgery provider, with 26 clinics nationwide, performing more procedures and with more clinics than any other cosmetic surgery provider. It has been established for over 25 years and is one of the most highly-regarded Cosmetic Surgery Groups operating in the UK. It has treated over 435,000 patients to date.

The Harley Medical Group is renowned for introducing and pioneering most new surgical and non surgical techniques to the UK and Irish markets, such as Aesthera PPx, Laser Hair Removal, Cool Touch Laser, Silk Touch Laser, Collagen for lines and wrinkles, Laser for snoring, Tumescent Liposuction, LPG cellulite treatment etc. All new treatments and techniques are first thoroughly researched and tested before they are submitted for approval by the Group’s Medical Advisory Committee, as being suitable for application by the Group’s fully trained and specialized Plastic Surgeons, Doctors and Treatment Nurses.

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Maker of high-end performance medical apparel enlists retail partners

Medelitaâ„¢, maker of breakthrough medical apparel for female clinicians, including womens scrubs and lab coats, announced today that it is assembling a national network of retail uniform shops that will be authorized to carry the Medelita product line. The company has quickly established itself as one of the pre-eminent brands in medical apparel by differentiating its garments in several ways. This innovation now extends to include a marketing program that is unusual within the retail uniform industry.

Prior to the introduction of the new retail program, Medelita was sold exclusively through its website (http://www.medelita.com) and at medical conferences. However, the garments are so well received by prospective customers at medical conferences, that it was apparent what needed to be done. Making the line available to customers in a retail environment is necessary; however, the executives at Medelita were concerned about maintaining the high-end image of their brand, which they have carefully cultivated.

To ensure that its reputation is maintained, Medelita has structured a retail program that offers select uniform retailers exclusive rights to sell the Medelita line of uniforms within a defined geographic area. In exchange for those territorial rights, the retailer is obligated to display Medelita in a designated area of their store. Retailers not only get exclusive rights to sell the Medelita line within their trade area, they also benefit from the unusual profitability of this high-end brand.

“When customers have an opportunity to experience the flattering fit of the Medelita scrubs and lab coats, the enthusiasm for the brand quickly translates into sales,” says Lara Manchik, founder and chief executive officer, Medelita. “Our garments designed not only to fit the female body, but to flatter it. At the same time, the apparel’s high performance fabrics are created to accommodate the endurance test which we call a day at work in health care.”

Historically, uniform retailers had concerns about manufacturers selling directly to the consumer, affecting channel sales, however, Medelita is committed to using its website to inform customers about its product line and support retail sales with fair trade pricing.Medelita does not and will not discount their uniforms on their website, with exceptions for discontinued styles or colors. As the only brand in the industry to do so, Medelita makes a commitment to work only with authorized retailers and not through catalog or online discounters.

The program is in the process rolling out in three markets: California, Texas and Ohio. For information on becoming a member of the Authorized Network of Medelita Retailers, please contact Joe Francisco at 877-987 7979.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coats, clinician scrubs and nursing scrubs. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our website at http://www.medelita.com or call (877) 987-7979.

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Sophisticated, femininely tailored healthcare lab coats get stain-fighting and wrinkle-resistant features from smart fabric technologies

For the first time ever, healthcare industry lab coats get sophisticated, stain-fighting and wrinkle-resistant properties with the combination of DuPont Dual Action Teflon® fabric protector and HIGH IQ® Easycare fabric finish. Designed especially for a woman’s physique, Medelita’s all-cotton women’s lab coats repel and fight stains, while its machine washable fabric maintains a wrinkle-free, professional finish.

“Female healthcare practitioners have worked hard to get where they are in the medical industry, with women now constituting a majority in certain medical specialties,” says Medelita Founder Lara Manchik. “We believe that they deserve a woman’s lab coat that works just as hard as they do, and are extremely proud to be the first to design a flattering women’s lab coat that is also functional. You can’t see it or feel it, but the technology keeps our coats stain-free and sharp, right out of the dryer.

“In the medical field, image is as important as aptitude.”

As a female emergency room Physician Assistant, Manchik’s own experiences convinced her that the frumpy unisex garb of past failed to convey clinical competence and professionalism. To outfit her female colleagues with attire befitting their tireless efforts, clinician-turned-entrepreneur, Manchik created Medelita as a departure from the boxy doctor’s lab coats – made for the male figure and representative of a time when men dominated all clinical fields of medicine.

The Medelita lab coat is designed to repel fluids, which bead up and can be brushed off when spilled on the fabric, and require fewer cleanings than ordinary lab coats. Thanks to the Advanced Dual Action Teflon® fabric protector, the fabric releases deeper stains during a typical laundering cycle and does not require the expense of commercial cleaning services. Owners of the Medelita lab coat spend less time cleaning, reduce the use of environmental resources, and save money as they are not frequently replacing permanently stained coats.

“Just as athletes wear functional fabrics to enhance their performance during competition, the long days that our clients work are a true test of endurance,” says Manchik. “Moving freely and feeling comfortable all day in a lab coat, while maintaining a fresh, confident appearance, is very important to the conscientious modern female clinician.”

The Medelita lab coat relies on HIGH IQ® Easycare Plus high-tech fabric finish to maintain a clean and professional look, day after day. The high performance, low maintenance fabric emerges from the dryer without wrinkles and resists the destructive effects of cleaning cycles and everyday wear. In addition, the lab coat maintains its original shape, without sacrificing a soft and smooth-to-the-touch finish.

Made from high-denier, 100-percent brushed cotton, Medelita lab coats are designed specifically for women with a focus on fit and function. The tailored lab coat has a feminine shape with a rounded collar, hidden inside pocket, traditional side slits, and French finish inside seams. The fluid-resistant Medelita lab coat is available in sizes 0 to 20, with optional custom embroidery.

In addition to high quality lab coats, Medelita provides a line of performance women’s healthcare apparel, including clinician scrubs and nursing scrubs, which are available for purchase at www.medelita.com.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available including womans scrubs and womans labcoats. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our website athttp://www.medelita.com or call (877) 987-7979.

Via EPR Network
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Honoring National Nurse Practitioner Week!

You’ve been there before. Sitting in a doctor’s examining room, holding together a wafer-thin way-too-revealing gown, paper crinkling under you as you shift uncomfortably and wait for what you assume will be a 10-minute exam (max) with a doctor juggling too many patients and too little time.

Then in she walks, wearing clinician scrubs, a lab coat, and a warm smile. She proceeds to do something you least expect: sit down and talk to you. More specifically, ask you — not just about your symptoms, but about your concerns, your goals, your job, your hobbies, your family, your life. Even more amazing: she actually listens! And not just with a stethoscope, but with her undivided attention.

Who is this competent, highly professional and genuinely concerned woman? You’re looking at a typical example of one of the approximately 120,000 Nurse Practitioners (NPs) practicing their unique approach to whole-person care in healthcare environments across the U.S. Increasing numbers of patients are choosing to receive their primary as well as specialty care from NPs, and for very good reason.

NPs are licensed advanced practice nurses who provide a wide scope of healthcare services similar to those provided by a doctor, in an equally wide range of clinical settings. And they’ve definitely earned the lab coats they wear. With advanced, clinical training and graduate education, on top of their training and often extensive real-world experience as registered nurses, NPs are exceptionally well qualified to diagnose and treat a spectrum of health conditions. They are also well respected as leaders in their medical fields, and as innovators in high-quality, cost-effective patient care.

But don’t expect to find them resting on their laurels. NPs are busy practicing wherever doctors do — and don’t — including hospitals, clinics, private practice, emergency rooms, urgent care, schools, nursing homes, to name a few. Many NPs hold master’s degrees and doctorates, as well as extensive training in areas of specialization such as cardiovascular, oncology, neurology, neonatal, pediatric, and an array of sub-specialties.

While equipped with the skills, knowledge and experience to diagnose and treat, NPs place equal emphasis on care and cure. This extends not just to ordering the tests, developing the treatment plan, and writing the prescriptions, but also to managing patients’ overall well-being. NPs collaborate with their patients in their own health and wellness, through disease prevention, health education and counseling. By treating the person as well as the patient, NPs become a valuable source of information and guidance in making healthy life choices.

This unique whole-person approach to medical care has defined and distinguished NPs dating back to 1965, the year the first NP program launched at the University of Colorado. Forty-three years later, this core philosophy remains intact even while the role of NPs has continued to evolve with the changing needs of patients. Today, around 6,000 new NPs join the nation’s healthcare delivery system every year — the vast majority of them women who have already been practicing as nurses.

As NPs continue to improve the quality of care, they’re also lowering costs for the patients who come to rely on NPs as partners in health. In fact, patients who see NPs for their primary care often have fewer ER visits, shorter hospital stays and lower medication costs.

In honor of their vital contributions to patient care and health, the medical community recognizes November 9 – 15 as National Nurse Practitioner Week. Medelitatm, makers of premium hand-sewn lab coats and scrubs tailored for female clinicians, is pleased to draw special attention to this extraordinary group of professionals largely comprised of women.

“Nurse Practitioners epitomize the competence and confidence of the women who inspire our lab coats and scrubs,” says Medelita founder Lara Manchik, a Physician Assistant who has had the pleasure of working alongside many NPs. “They deserve to be recognized and rewarded for their exceptional level of personalized care. We strive to do this by offering NPs a better alternative in female clinician apparel and lab coats — one that reflects the careful attention to detail they offer their own patients.”

Adds Manchik, “NPs go out of their way to make people feel comfortable and confident with the care they’re receiving. We’re more than happy to return the favor.” To Nurse Practitioners caring for patients with equal parts compassion and knowledge, Medelita honors you. And thanks you.

Medelita clinician scrubs and lab coats, as well as an innovative line of nursing scrubs, are currently available online at http://www.medelita.com, and can be ordered by phone at (877) 987-7979. Group sales and custom embroidery are also available.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable scrubs and lab coats available. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. After all, scrubs are square and women are not. For more information, visit the Medelita Website or call (877) 987-7979.

Via EPR Network
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Medelita Raises Awareness For The Critical Work Physician Assistants Do

Enter the emergency room of MidMichigan Medical Center in the rural community of Gladwin, and chances are you’ll be treated not by a physician but by Physician Assistant Erin Sherer. From ordering and interpreting x-rays, to stitching up cuts, to writing prescriptions, Erin — like all licensed PAs — is exceptionally well qualified to complete an array of medical procedures traditionally performed by physicians. Rest assured, with Erin on your case, you’re in excellent hands.

Erin Sherer is an exemplary representative of the rapidly expanding number of Physician Assistants working in health care. Today, you’ll find PAs like Erin playing a central role in all areas of medicine — from the patient’s bedside to the operating table to the front of a university classroom. Licensed to practice medicine with physician supervision, PAs perform many of the same duties as their physician counterparts; they conduct physicals, diagnose and treat illnesses, order and decipher tests, counsel patients, write prescriptions, assist in surgery, even teach other aspiring PAs.

Above all, they’re making a tremendous positive impact on the quality of health care and patient outcomes. Just ask the physicians who collaborate with them in the daily delivery of care. Increasingly, doctors have come to rely on their PAs as valued partners. The PA-physician relationship is built on mutual trust and respect. Physicians entrust PAs to expertly assume many of the primary care responsibilities, freeing doctors to focus their energies and time where they’re needed most. PAs, in turn, are rigorously trained to know when to make medical decisions, and when to refer patients to specialized physicians.

This complementary relationship is at the core of the PA education model, which closely mirrors the medical training doctors receive — only in a highly accelerated format. Introduced in the mid 1960s, in response to a shortage of primary care physicians, the earliest PA programs were based on the fast-track training received by World War II doctors. In fact, the first PA students were Navy corpsmen who had received medical training while serving in the Vietnam War.

Today’s PA students — many of them women — may look a lot different than their corpsman predecessors, but they undergo equally rigorous, highly intensive training and preparation. On top of their heavy course load, PA students conduct clinical rotations (much like medical students), and pass a national certification examination — which they are required to retake very six years. PA Erin Sherer vividly recalls the challenge of PA school and preparing for the exam. “There were many things that I simply opted out of, because I had to focus my time and energy toward studying. Like sleep, for example!”

The result of this extreme level of dedication, commitment and sacrifice: Physician Assistants have become instrumental and integral members of their medical teams — valued by physicians and appreciated by patients. Their work is not going unnoticed. Celebrated every year between October 6 ¬– 12, National PA Week honors the vital role PAs play in elevating patient care. Joining in the chorus of praise, is medelita™ — makers of premium lab coats and scrubs professionally tailored for women working in health care. Women like Erin Sherer.

In honor of National PA Week, medelita is pleased to feature PA Erin Sherer on its Women In Healthcare web page. Says medelita founder and fellow PA Lara Manchik,“PAs like Erin exemplify the extraordinary level of professionalism, competence and dedication of women working in health care. We are proud of the contributions PAs have made to patient care. They deserve to feel comfortable and confident as they perform their important work. Our mission is to help them feel great about what they do — and look great while they’re doing it.”

To all PAs — past, present and future — medelita salutes you. You have raised the bar in patient care. We’re pleased to help raise awareness for the critical work you do.

About Medelita
Medelita has one purpose – to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable scrubs and lab coats available. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our website at http://www.medelita.com or call (877) 987-7979.

About National PA Week
National PA Week is celebrated each year October 6-12. The week serves to celebrate the significant impact PAs have made and continue to make in health care, expand awareness of the profession and to salute the outstanding growth of the Physician Assistant profession. For more information, visit http://www.aapa.org/.

Via EPR Network
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