Category Archives: Public Health

Leaky Gut Cure Through Holistic Nutrition Announced

Sufferers of leaky gut syndrome will be cheered by Karen Brimeyer’s announcement of a program called “Leaky Gut Cure” that can relieve symptoms and ease suffering from the crippling digestive track disorder. Based on healthy lifestyle recommendations, this holistic cure is based on dozens of effective ideas evolved over stringent testing and experimentation.

Nearly 2 million people have leaky gut syndrome, a poorly defined and often under-diagnosed gastro-intestinal system disorder that causes belly aches, bowel disturbance and food sensitivities. Patients often complain of abdominal cramps, bloating, flatulence and indigestion. Tired of one fad diet after another, people who have silently suffered from the condition will find this leaky gut syndrome cure the answer to a prayer.

“Obviously this system is based on extensive testing, and the author has clearly tried these methods out herself before suggesting it to others,” opined one of the early reviewers who thought the 5-point program was likely to help her. Many others who have undergone the holistic program have echoed similar sentiments.

The system called “Leaky Gut Cure” was devised by Karen Brimeyer who is a holistic nutritionist and functional medicine practitioner. It is based on a five part sequence of advice that has been shown to reverse or at least mitigate leaky gut syndrome with all her own clients. The newly packaged course takes this information out to a new audience across the world.

“The health of your gut is important in your overall health and well being” says Karen. “Leaky Gut Cure is powerful information for anyone who could be having undetected gastrointestinal disorders resembling the syndrome.”

Many effective treatments and lifestyle changes are revealed in this guide, including 3 health foods that are widely recommended and consumed by millions of people daily, but that could make the symptoms of leaky gut syndrome worse. Considering how beneficial it is to sufferers, the program is affordable and widely accessible. Victims of leaky gut can get the information without wasting hundreds, or even thousands of dollars on expensive doctor visits or costly tests to detect and monitor disease progress.

Karen Brimeyer is giving away a free report that shares three effective techniques for leaky gut cure from her website. For more information about the Leaky Gut Cure go to http://www.LeakyGutCureReview.org

Contact Details: LeakyGutCureReview.org
Optibiz Publishing, P.O.Box 90012,
Chennai, TN 600107
info@LeakyGutCureReview.org
http://www.LeakyGutCureReview.org

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EMS Healthcare receives ISO accreditation for fourth consecutive year

EMS Healthcare has announced that it has achieved ISO accreditation for the fourth consecutive year.

It is the latest in a long line of endorsements that the UK event marketing organisation has achieved continuously and maintained over the years. It marks EMS Healthcare as a first-class employer.

By investing in standards of best practice, EMS Healthcare not only gives their customers peace of mind and the confidence to do business with them, but they are also able to recruit the best and brightest talent in the event trailer hire and mobile medical accommodation industry.

Ultimately, it strengthens our proposition to both existing clients and prospects; whilst also helping to strengthen their ongoing recruitment drive. Ultimately it makes good business sense all round.

David Legg, Finance Director at EMS said: “We may be a SME business, but we are perfectly formed and certainly have big company values.

“When it comes to our staff, this is no exception, and we’re delighted to have recently passed the BS OHSAS 18001:2007 – Occupational Health and Safety Standard, which is no mean feat.

“It’s the fourth consecutive year that we have achieved the accreditation. And we were among one of the first live events companies to lead the way in its attainment.”

Find out more about EMS Healthcare and mobile medical accomodation today by calling 0151 350 1500 or visiting http://ems-healthcare.com.

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Aging and Genes: Nutrition is Key

Each year, millions of Americans die of preventable, often chronic disease. This happens because people believe disease is caused by things they can’t control: inherited genes or aging. Neither is true. Health experts know that about 80% of health status is determined by daily choices and gene activity, not inherited genes or age.

Most genes are active day and night. They respond to many activities, especially nutrition. Other areas play a role, including, exercise, stress, weight and inflammation. In fact, it’s normal to replace about 1 billion cells every hour, and over time, that complex process of cell division can cause mutations and errors. What’s more, those risks are markedly increased by an unhealthy lifestyle.

A new, breakthrough article called, “Telomeres Genes and Aging” explores these critical issues and includes the latest research. The article includes critical “how to” tips to prevent chronic disease and improve longevity! It’s based on more than 50 credible source links, including numerous studies and expert sources. Some key findings are:

1. Nutrition and micro-nutrient intakes (vitamins, minerals, antioxidants) are key factors for gene activation and repair, including telomere length and longevity.

2. Other lifestyle areas contribute to gene health, including weight status, sleep, stress, activity, etc., and they all contribute to gene function, replication and repair.

3. Sirtuin proteins also help to activate or silence genes, especially those for metabolism, stress response, brain function, longevity, etc. Sirtuins are also enhanced by nutrient intake and harmed by nutrient deficiencies.

There is now enough research to show how to maximize gene health and replication, including telomere length, health and longevity. By making the right choices, gene health can be maximized, including the repair of mutations and genetic errors. Humans can largely control their health and destiny today!

Here is a link to the full article and source links:

http://www.endsicknessnow.com/telomeres-genes-and-aging

Contact: Steve Carney
steve@endsicknessnow.com
Twitter: @healthdietcoach

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Largest Temporary Renal Dialysis Unit Deployed at King’s College Hospital

A temporary renal dialysis unit at King’s College Hospital NHS Foundation Trust has been increased in size to maximise efficiency, enabling the treatment of a greater number of patients.

The Liberty Quad unit,which links four 13.6m medical trailers together, has been providing essential care to hundreds of patients at the Trust’s Dulwich Community Hospital site since it was installed by EMS-Healthcare in February last year.

Initially intended as a six-month temporary solution, its success has led to the contract being extended until 2015 as well as its capacity increased.

The addition of a fifth mobile medical trailerhas created an eight-bed ward,plus a dedicated recovery bay and spacious, clean utility storage as well as a large comfortable working station for nursing staff. It is the largest single unit healthcare facility to be deployed by EMS-Healthcare.

Keith Austin, CEO in EMS-Healthcare said: “We took on board the Trust’s feedback and made significant improvements to the unit to help maximise efficiency and provide a more comfortable and spacious workplace for nurses to treat their patients.

“A major benefit of the Liberty Quad Plus facility is that it can be deployed quickly and efficiently as there is no structure to build or major site preparation required. The fifth unit was simply driven onto site and all fit out changes made over a weekend to ensure minimal impact on patient service.”

The temporary renal dialysis unit provides the ultimate flexible solution to estate management and clinical teams, ensuring King’s College Hospital NHS Foundation Trust can continue to provide high levels of life-saving care. The facility is operational six days a week delivering three sessions per day to groups of eight patients at a time.

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Maine Ophthalmologists Encourage Greater Knowledge of Glaucoma Risks

“As patients enter their 40’s, 50’s, and 60’s and beyond it is important for them to become aware of glaucoma risk factors that might be relevant to their individual situation,” commented Glaucoma Specialist Robert Daly, M.D. of Eyecare Medical Group in Portland.

“There is strong correlation between age and the likelihood of developing glaucoma. We know that your risk increases considerably after the age of 40. And if you are over 60 years of age-even if you have no other family or medical history that is significant-you are six times more likely to get glaucoma. A family history of glaucoma-especially among your brothers and sisters-can increase your risk to 4-9 times that of the average population,” noted Dr. Daly.

“Patients should take note of some recent research that suggests additional glaucoma risk factors may include long term use of oral contraceptive birth control pills, early natural menopause and obstructive sleep apnea,” shared Glaucoma Specialist Samuel Solish, M.D. “This is important for patients to know about. First, researchers reporting on the National Health and Nutrition Examination Survey (NHANES), administered by the Centers for Disease Control, indicated that woman who had used birth control pills for long periods of time were twice as likely to develop glaucoma. Further, researchers reporting in the American Journal of Epidemiology found that those women who entered natural menopause at an early age were more likely to develop glaucoma. And finally, it appears that having sleep apnea exposes patients to significant risk of glaucoma. All three of these risk factors should prompt patients to seek routine eye exams with glaucoma evaluation in order to have early detection, diagnosis and treatment is necessary. In this way we are more able to help patients prevent vision loss from glaucoma,” stressed Dr. Solish.

Eyecare Medical Group is a leading ophthalmology practice in Portland, Maine staffed by a team of eye care specialists including eye doctors who are fellowship trained glaucoma specialists, retina specialists, cornea specialists and cataract and lens implant specialists-all board certified Ophthalmologists-as well as Optometrists, Opticians, technical and administrative staff who provide eye examinations for adults and children, cataract surgery and intraocular lens implants, (IOL), laser vision correction such as LASIK, diagnosis and treatment of cornea disease including cornea transplants, care for diseases of the retina including diabetes and age related macular degeneration and diagnosis and treatment of glaucoma.

To learn more about Eyecare Medical Group in Portland Maine you may visit http://www.eyecaremed.com, on Facebook at http://www.facebook.com/eyecaremedicalgroup or follow our eye care blog at http://eyecaremed-maine.blogspot.com.

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Innovative new UV activated bracelet informs users about sun exposure

Canopy Valley, LLC, is proud to announce the release of the LUXES, a revolutionary bracelet designed to alert the wearer they have been in the sun too long and have been exposed to excessive, and potentially damaging, ultraviolet rays.

This breakthrough tool in the fight against skin cancer couldn’t have come at a better time. A colorful bracelet makes LUXES fashionable, but it’s the UV-activated insert — made of a patent-pending smart material that simulates human skin — that makes it functional. When used properly, the bracelet changes color to signal the wearer either apply sunscreen or get out of the sun.

Inventor Gary Wong designed LUXES’ logo to pay homage to friends and family members who give him the motivation to continue the fight against skin cancer. When looking at the U and the top part of the X in the name Luxes, it spells out UV, which is what everyone needs to be aware of. Lux (symbol: lx) stands for the SI unit of both illuminance and luminous emittance, which measure luminous flux per unit area. Great care was put into the name and the design of this new product.

In addition to the bracelet, Canopy Valley’s website (http://canopyvalley.com) features engaging content, sun safety tips, and personal stories from people touched by skin cancer.

Canopy Valley was started in 2012 and is located in Milipitas, CA. They would be happy to share more information about LUXES and the fight against skin cancer to anyone interested.

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Save Money on the Cost of a Brand New Bike in Time for National Bike Week 2013

As the nation gears up for National Bike Week 2013, leading health cash plan provider UK Healthcare offers discounts for policy holders on the cost of a brand new bike.

As National Bike Week returns for another year, a leading health cash plan provider UK Healthcare, is reminding policy holders that they can save money on the cost of a brand new bike thanks to their plan.

National Bike Week 2013 runs from Saturday 15 June until Sunday 23 June, with cycling events taking place throughout the UK. From local authorities and community groups to charities and cycling groups, bike fans up and down the country will take part fun cycles, city rides, heritage cycles, bike races and much more. There is an event for everybody young and old, and all are encouraged to get involved with a local event and rediscover the love of cycling.

Whether commuting or enjoying a weekend trip, cycling is a fantastic way to get some exercise and enjoy some fresh air.

In addition to providing comprehensive personal and corporate health cash plans, UK Healthcare champion a healthy active lifestyle, and policy holders can take advantage of a range of special offers, which includes discounts off a selected range of brand new bikes from Halfords.

With personal and corporate health cash plans from UK Healthcare, policy holders can claim back the cash spent on a wide range of medical services from dental checkups and eye tests to hospital stays, health screenings and much more. Cover is available from as little as 28p per day and 100% cash back is available on a wide variety of treatments and prescriptions up to generous policy limits.

For more information about the many benefits of a personal or corporate health cash plan, or the special offers available to the policy holder, visit the official UK Healthcare website today.

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Heavenly Spa Set to Follow Up the Success of their ‘Colonic Irrigation’ YouTube Video with a New Video Promoting their London Spa

Having already found success with their ‘Colonic Irrigation London & Colonic Irrigation Information’ YouTube Video, Heavenly Spa are Soon to Launch a New Video Showing the Many Other Treatments that their Central London Spa Offers.

Nine months after their colonic irrigation video’s release on YouTube and over 8,000 views later, Heavenly Spa are in the later stages of production for a new video that showcases their spa and the many treatments that they offer. Their idyllic spa is located just a short two minute walk from Paddington Underground Station in London, tucked away in a quiet, discreet mews.

“We offer our clients the ultimate in relaxation and rejuvenation.” says Heavenly Spa owner Marlin Armstrong. “We are in such a great location what with Paddington being just two minutes away, but the lovely mews that we’re in allows our clients to be transported away from the hustle and bustle of London and into our calming retreat – we even have a dedicated relaxation room to allow our clients to unwind before and after their treatments.”

The spa and its fully trained beauty therapists are the leaders in colonic irrigation. “The spa is built on the ethos of “beauty starts from within” and our colonic treatment promotes complete well-being from the inside out” explains Marlin. Their treatment comes recommended by Elle Magazine who said their colonic hydrotherapy treatment was “A whole lot easier than previous experiences.”

Priding themselves on providing the client with the most discreet, unobtrusive and comfortable colonic irrigation possible, Heavenly Spa uses the most advanced and medically approved colonics system. “Once clients understand the process, they are able to relax and enjoy their colonic.” says Marlin.

Colonic hydrotherapy works by using warm, filtered water to loosen faecal matter and stimulate its release. “This process allows the bowel to hydrate, cleanse, detoxify and tone internally.” explains Marlin. “A colonic irrigation can result in reduced bloating and a stronger immune system. It can also be highly beneficial for those suffering with constipation and irritable bowel syndrome – though we do recommend a course of treatment if this is case.”

Their clients can either opt for a one off treatment, a course of treatments or colonic irrigation can form part of a bespoke well-being package, specifically designed to achieve clear, long lasting results for the client.

Heavenly Spa has many relaxation therapies and facilities, such as an exercise pool and gym, an infra red deep-heat absorption sauna and massage treatments. “Upon speaking with our clients and gauging what results they want, we can design a tailor-made treatment plan to get them to their goal and achieve long lasting results.” says Marlin.

With a new online video in the pipeline, Marlin hopes that viewers will be able to get a sense of their blissful spa. “Heavenly Spa is specially designed to amplify natural daylight and it is filled with purified air. Our colonic irrigation video does show our spa and its natural architecture and relaxing vibe. It has been such a success so we wanted to release another video that goes into more depth about the other treatments and therapies we offer here.”

To see their colonic irrigation video, follow this link https://www.youtube.com/watch?v=t-U9xGepDJ8 or visit their website at http://www.heavenlyspa.co.uk.

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Stretch Physio Launches New Online Yoga Photo Competition

The Chelmsford-based physiotherapy clinic has launched a brand new social media competition in conjunction with sister company The Hummingbird Centre.

The competition was inspired by a photo the team received via Twitter from Alison Fuller, who captured her foreign adventures on camera by striking a lotus pose while taking a break on the Bolivian Salt Flats in Uyuni. This beautifully striking picture captured the imagination of the owners of Stretch Physio and neighbour The Hummingbird Centre. The team is now asking for more travellers to get in touch with photos of themselves doing yoga or Pilates around the world.

The owner of each photo received will then be put into the draw to win an amazing prize with the company’s Directors. The prize includes a physiotherapy session with Ellie Searle, specialist physiotherapist and Director of Stretch and The Hummingbird Centre, a one-to-one Pilates session with Kellie Jones, Director of The Hummingbird Centre, experienced Pilates teacher and general Pilates and yoga guru, and an en vogue hot yoga class, which will be coming soon to the Centre.

Facebook fans have responded well to the launch of the competition and the team at Stretch and The Hummingbird Centre have received some stunning entries to date.

The two centres decided to launch a joint competition to better promote the wide range of classes and treatments offered at The Hummingbird Centre.

“Naturally, we wanted to use the contest to raise awareness of our business in the local area, but we also wanted to get our online audience more involved in what we do by incentivising them to share their imagery and experiences,” says Ellie Searle.

“Myself and my business partner Kellie both believe that a picture speaks a thousand words. We think that these beautiful photos encapsulate the soothing and calming effects that regular yoga or Pilates can have on an individual. We hope these images will inspire many of our followers to give yoga or Pilates a try at the Centre in order to fully understand why so many people consider these practices to be such an integral part of their overall health and wellbeing.”

Those interested in entering the contest are encouraged to visit The Hummingbird Centre’s Facebook page for entry details. The winner will be announced on 5th January 2014, but participants are encouraged to refer back to the company’s social media profiles for updates, special offers and future competitions.

Stretch Physiotherapy & Pilates is based at The Hummingbird Centre, a specialist Pilates and yoga centre in Chelmsford. Stretch Physiotherapy & Pilates offers a wide range of musculoskeletal physiotherapy expertise in their well equipped private clinic. In addition to offering physiotherapy, the team also offer massage treatments, acupuncture and one-to-one Pilates training. More information can be found at http://www.stretchphysio.co.ukand http://www.hummingbirdpilates.co.uk.

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Gift Vouchers Now Available From The Hummingbird Centre In Essex

The Essex-based Yoga and Pilates centre is kick-starting the New Year by promoting its in-house gift vouchers, which can also be redeemed with its in house physiotherapy and massage clinic, Stretch Physiotherapy.

The gift vouchers now available from The Hummingbird Centre make a great New Year pick-me-up for that special someone. As the company itself states in its most recent newsletter, January is the ideal time of year to ‘give some goodwill to yourselves’, especially after such a hectic Christmas period. Let the team help you to feel better this New Year and work with you to achieve your health and fitness goals.

The vouchers make an excellent gift as they can be redeemed against yoga and Pilates classes at The Hummingbird Centre. The Centre also offers one-to-one Pilates sessions with the company’s founders Ellie Searle and Kellie Jones. Ellie offers specialist skills as both a Physiotherapist and Pilates instructor and can therefore tailor a programme for those who are recovering from illness or injury, as well as those looking to improve their sporting performance with a bespoke Pilates exercise programme. Kellie is an experienced Pilates teacher, with her wealth of experience and extensive repertoire of exercises, she often uses the reformer and other Pilates equipment to help her clients get into their best possible shape.

Lucky recipients can also use their vouchers against physiotherapy or massage treatment at the Stretch clinic. Stretch has a team of specialist physiotherapists and massage therapists, with a wide range of experience and hands on skills, so whatever your problem, the team should be able to help.

Purchase a voucher and book a holistic massage with one of the company’s trained and experienced massage therapists. Those looking for a rejuvenating treatment may be inclined to try out a Swedish tissue massage, which releases chronic muscle tension, while those who train regularly may prefer to organise an appointment with resident sports massage specialist Mark Laybourn, who has been working in the field for over ten years, helping people to recover from sports injuries or to prepare for a competition.

Ellie Searle, founder of Stretch Physiotherapy, explains why she and the rest of the team at The Hummingbird Centre expect to see a reasonable increase in bookings now that the Christmas season is well and truly over.

“At this time of year most of us are in desperate need of some ‘me’ time after a busy Christmas and New Year period. “This is traditionally the time of year when we receive a lot of enquiries from people who have decided that this year they are going to take some time out to look after themselves either to deal with a specific injury or to get in shape.”

Those interested in purchasing gift vouchers from The Hummingbird Centre are encouraged to call 01245 422556. To discover more about the Hummingbird Centre visit the website atwww.humminbirdpilates.co.uk. To find out more about Physiotherapy and massage treatments visit the Stretch Physiotherapy website at http://www.stretchphysio.co.uk.

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Peak Nutrition’s Nourkrin Woman Provides the Answer

It isn’t just men who suffer with hair loss and their hair thinning, woman also suffer and the effects of this can have a psychological effect on all women. Peak Nutrition, providers of a range of health and well-being supplements, may have the answer with Nourkrin Woman.

As a natural food supplement, Nourkrin tablets contain only natural ingredients such as Acerola Cherry Extract, Silica Kieselguhr and Horsetail extract which means there are no side effects to worry about. There are 4 stages to taking the product that take approximately six months.

Stage 1 is the slowing and stopping of hair loss; stage 2 is the process of strengthening the existing hair; stage 3 is when it promotes the growth of dormant hair and the final process involves the strengthening of the new hair.

Andrew Skipper, Managing Director of Peak Nutrition, said:

“We know that hair thinning and hair loss can really affect a woman’s confidence so we wanted to show that there is something customers can do about it. We hope Nourkrin Woman can not only give them some hair back but their confidence and self-esteem back. Although it has a new name, it is still the same great product!”

Nourkrin is suitable for both men and women and whilst there are no guarantees in life, the product has been clinically proven to promote the growth of existing hair and stop hair loss. Peak Nutrition also has other hair loss products available such as the Hairmax Lasercomb which has proven to be extremely popular recently.

Those that have used the tablets have seen some fantastic results and if there are people out there that are suffering with hair loss, why not give Nourkrin Woman a try; you may be surprised with the results.

Peak Nutrition also has a range of other products available to buy such as Pilfood,Nanogen and Orthomol, all available at www.peak-nutrition.co.uk

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New Book, “Bush Medicine of the Bahamas” is the 2012 Recipient of Mary W. Klinger Book Award for Outstanding Book of the Year

Ethnobotanist, Jeffrey H. McCormack, Ph.D., says that what makes “Bush Medicine of the Bahamas” unique is its innovative, multi-faceted, cross-cultural approach that integrates oral history with botany, anthropology, and pharmacology. Its integrative approach and readable style make it especially appealing to Caribbean travelers, herbal practitioners, and educators. It also serves as a guide to medicinal flora.

The residents of the Bahamas practice a form of traditional medicine using tropical plants for curing diseases and treating ailments. On his website (http://www.bushmedicine.org) lead author, Jeffrey H. McCormack, Ph.D., writes that the enslaved African ancestors of the Bahamian people brought to the New World a practical knowledge of medicinal plants, and a legacy of “medicinal plant literacy” that helped them “read” and recognize the potential healing qualities of the many new and unfamiliar plants of the Bahamas. Under the influence of European and colonial practices, their diverse beliefs and healing practices were then simplified, distilled, transformed, reformulated, and further refined by generations of experimentation. This distinctive form of medicine is of value today for what it tells us of a unique culture, traditional healing, and the therapeutic value of their plants.

“Bush Medicine of the Bahamas” is the recipient of the 2012 Mary W. Klinger Book Award for outstanding book of the year, awarded annually by the Society for Economic Botany. The book has also been selected for the 19th annual Virginia Festival of the Book held in Charlottesville, Virginia, March 20-24, 2013.

Dr. McCormack says that the book is a comprehensive treatment of Bahamian bush medicine, dedicated to the preservation and continued use of this knowledge before it is lost. Chapters explore the cultural roots, principles, and practice of bush medicine. The materia medica covers 120 medicinal plants and 22 non-botanical remedies, including details of administration and dosage, pharmacology, and cross-cultural uses of bush medicine. Throughout the book, colorful oral histories provide details of the healers’ practices and glimpses of the culture of San Salvador Island in the Bahamas. What makes the book sing are the oral histories and personal stories. As internationally-celebrated nature writer Gary Paul Nabhan has written, “… what beautiful stories they are, some of them with healing power in their own right.”

This book can also serve as a field guide to medicinal flora and will therefore be of interest to nature-minded travelers throughout the Caribbean. Currently, it is available through several distributors in the Bahamas and U.S., and online at http://www.bushmedicine.org/orders-retail.html

Published by JHM Designs Publications, Charlottesville, VA, this is a large hardcover book (9” x 12” x 1”) of nearly 400 pages, including 161 illustrations (104 in color). Additional illustrations include photographs of bush medicine practitioners and island landscapes where they harvest their plant medicines. A dictionary of Bahamian dialect is included in the appendix. There are four indexes including common name, scientific name, subject index, and index of medicinal plants according to principal uses.

Excellent advance reviews from Gary Paul Nabhan, James A. Duke, Rosita Arvigo, and Roy Upton. For example: “This is the most comprehensive and richest ethnobotanical presentation on traditional bush medicine that I have seen …”

The lead author, Jeffrey Holt McCormack, Ph.D., is formerly a faculty member at Middlebury College, and the University of Virginia. Trained in natural products chemistry and physiological plant ecology he has worked in the fields of sustainable agriculture, genetic preservation, plant breeding, and ethnobotany. Co-author, Kathleen Maier, P.A., RH, is a nationally known herbalist, and recipient of the first Medicinal Plant Conservation Award bestowed by the United Plant Savers. Co-author, Patty Wallens, M.A., has a background in medical interviewing and home-based counseling.

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PruHealth and Mercer launch Britain’s Healthiest Company

PruHealth, the health insurer and Vitality wellness programme provider, has partnered with Mercer, the global consulting leader in talent, health, retirement and investments, to launch Britain’s Healthiest Company. This is the first index of its kind aiming to find and celebrate the country’s most outstanding organisations demonstrating best practice and innovative approaches to looking after the health and wellbeing of their staff.

Britain’s Healthiest Company will survey employers and employees at organisations with over 100 employees to gain a deeper insight into some of the biggest health risks and trends at the heart of the corporate nation’s health. It will also highlight those that are delivering real and measurable benefits, not only in the health and wellbeing of their people, but also in the health of their balance sheets.

Neville Koopowitz, CEO at PruHealth said: “With an ageing population, rising retirement age and the increase in chronic diseases linked to lifestyle it is becoming more critical than ever to ensure a healthy long-term workforce. Organisations are starting to recognise the link between a healthy workforce and a healthy bottom line, as those that encourage health and wellness within the workplace see lower sickness absence, lower presenteeism and greater productivity.

“The Britain’s Healthiest Company Index will give vital insight and understanding into how healthy today’s workforce is and which organisations are holding the gold medals when it comes to safeguarding their employees’ health and motivating them to lead a healthier way of life.”

As well as trophies for the winners, each participating organisation will receive a Corporate Health Report detailing the main health risks facing their organisation, tailor made recommendations on how to improve* and how they are benchmarked against other companies. Employees will also receive a Personal Health Report providing a unique insight into their health and recommendations on lifestyle changes they can make.

The overall winner will be named Britain’s Healthiest Company and there will be further commendations for other top performing companies, with the top organisations in each category appearing on the Britain’s Healthiest Company Index.

Britain’s Healthiest Company launched on 26th August 2012 and the closing date for entries is 7th November 2012. The results will be announced early in 2013. Further details on how to enter can be found at: www.britainshealthiestcompany.co.uk

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PruHealth and Daley Thomson launch ‘Walk the Tube’ app

PruHealth, the UK’s fourth-largest health insurer and provider of the Vitality wellness programme, the world’s longest-standing incentive-based health improvement solution, has teamed up with Daley Thompson to launch a free ‘Walk the Tube with Daley Thompson’ app.

While the tube map app will enable commuters and tourists in London to avoid the crush of the London Underground during the particularly busy summer period, it more importantly provides an accessible and cost-effective mechanism for Londoners to make a longer-term commitment to their health by establishing a precedent of walking. This is particularly important when considered in light of the generally low physical activity levels in the capital, and the strong link that exists between walking and improvements in health.

While simple and intuitive, the app provides an array of information related to the journey, plus activity and behavioural motivators, including:
– Step-by-step walking routes with an at-a-glance tube map showing the number of steps between stations
– Built in pedometer that provides a real-time overview of the number of steps, length of time and calories burned on each journey
– Motivational messages from Daley Thompson throughout the journey
– An ability to save regular journeys and maintain a record of walking history to provide a summary of total distance covered, number of steps taken and calories burned
– Real-time alerts that provide updates on the tube service, and allow an assessment to be made on whether it will be quicker to walk or wait for the train.
– Enables users to share details via Facebook

Daley Thompson, a PruHealth Vitality Ambassador said: “It’s a well-documented fact that overall levels of physical fitness do not tend to improve and people are not generally motivated by seeing amazing athletic accomplishments at the Games. This is a handy tool that can be easily incorporated into people’s lives that could translate the current wave of national pride into personal action to make small changes to every day routines. Not only is it great exercise helping you tone up during the summer, but for visitors and Londoners alike it gives you the opportunity to try new walks, beat your own best times – all whilst discovering the capital’s landmarks you would miss while stuck underground.”

Neville Koopowitz, CEO at PruHealth added: “PruHealth launched the very first ‘Walk the Tube’ map seven years ago and this new app is the next logical step to meet the needs of how people now access and use information. Ideally we should all be walking 10,000 steps each day to keep ourselves healthy and we hope this app will show commuters how easy it is to do that at any time of the year and beat travel hotspots at the same time.”

The app is available for both iPhone and Android phones and is free to download from the Apple App Store and Google Play Store.

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Bupa International Launches Short Term IPMI

Bupa International has launched a new flexible short-term international private medical insurance (IPMI) policy, called Bupa Flex. The product will allow customers to purchase IPMI, but on a 3-11 month basis and anywhere in between, down to the day they require.

Previously, people moving abroad for less than a year did not have the option to buy a short term IPMI product. Bupa Flex will allow these customers to choose the length of their policy, offering them value for money, as well as access to all the benefits of being one of Bupa’s international health insurance customers.

Muriel MacCallum, marketing director, Bupa International, said: “We’ve listened to our customers and designed Bupa Flex specifically for their short term needs. If you are relocating abroad, or travelling on an overseas assignment through work, you don’t necessarily want to take out a full year’s policy, but you still want the comprehensive cover IPMI provides.

“This new product means that our customers will still have access to the appropriate care and treatment they need, wherever they are in the world (except the USA), through an insurance policy with a timeframe and price that suits their needs.”

Bupa International offers customers access to more than 200,000 medical providers worldwide and can settle bills directly with over 7,500 hospitals and clinics. Customers can contact Bupa International’s doctors and advisers for medical advice and guidance, 24 hours a day, and have access to a second medical opinion at no extra cost.

More information about Bupa’s short term international health insurance and quotes are available at www.bupa-intl.com/bupa-flex.

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Smoking, Obesity And Lack Of Activity Named As Global Killers

Research published in leading medical journal The Lancet suggests that a lack of exercise can be as big a killer as obesity and smoking.

According to the study, approximately one third of adults do not do a healthy amount of exercise, and it is suggested that this could be causing 5.3 million deaths worldwide each year – the equivalent of one in ten deaths – from related illnesses such as breast cancer, diabetes and heart disease.

Nutritionist Caron Leckie, who works for the UK’s largest provider of chef prepared meals and delivered diets, Diet Chef, comments: “In my experience the weather has a big impact on activity levels, certainly in the UK, and many people use it as an excuse to stay indoors and watch television, rather than getting out and about.

“In addition to this, thousands of our customers have jobs which see them sitting down at a desk for up to nine hours each day. It is logical that this sedentary lifestyle can be conducive to obesity.”

Ms Leckie also added that Diet Chef is “working hard to help people to lose weight with our calorie-controlled diet” and that as a company they are also “working closely with a personal trainer to offer advice and tips on how to move more, no matter what your age, weight or health status.”

It is recommended that adults should do a minimum of 150 minutes of moderate exercise each week, this equates to just over 20 minutes per day.

According to a report by the BBC, “researchers said the problem was now so bad it should be treated as a pandemic”.

Ms Leckie’s top tips for motivation to exercise include:
1. Add An Activity
2. Try Something Different
3. Find a Positive Each Week
4. Take up a Hobby

Read her full list of tips on the Diet Chef blog.

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Bupa announces major expansion in dentistry

Bupa has announced a multi-million pound investment to grow its dental business and become one of the largest private dental chains in the UK by 2015.

Bupa has operated dental centres since 1999 and currently looks after around 13,000 people in 11 centres. Bupa also insures or funds over 130,000 dental customers through dental insurance and cash-plans.

The healthcare group plans to add up to 50 additional private dental centres to its existing portfolio, increasing Bupa’s presence in dentistry by as much as five-fold.

Ruth Chesmore, Director of Dental Services, Bupa said: “Bupa has run a successful dental business in the UK for more than a decade and we want to build on this by opening a chain of dental centres in convenient city centre locations. We have been in the business of healthcare for over 60 years, and because we have no shareholders, we can invest the money we make into more and better healthcare. The private dental market has continued to grow in recent years and as one of the most trusted healthcare brands in the UK, we know that we have a good opportunity to provide more people with convenient, high quality, good value dental care.”

The private dentistry market is currently worth £2.4bn. The market is forecast to grow at 2.7%pa over the next 5 years* reflecting the greater numbers of patients visiting a dentist and accessing a wider variety of treatments.

The new Bupa centres will provide customers with high quality, affordable dentistry in major UK cities. They will be located close to where people work, with appointments available outside of traditional office hours.

Bupa dental centres are open to all and provide a wide variety of dental services from routine examinations to specialist treatments and cosmetic dental treatments, all led by experienced clinicians, working to the highest clinical standards and using the latest technology.

Bupa also offers a wide range of ways to pay, including pay as you go, great value dental insurance and 0% financing options.

Bupa already provides high quality healthcare and excellent customer service to over three million customers in the UK and oral healthcare is an important part of this. It has operated a successful chain of dental centres in Spain for the past 12 years serving over 650,000 customers with 81 dental clinics distributed throughout the country.

Owners of city based dental practices who are interested in working with Bupa should go to www.bupa.co.uk/sellingyourdentalpractice for more information.

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Bupa Launches Series Of Cancer Support Booklets For Children

Bupa has launched a series of booklets to support children when someone close to them has cancer. The booklets are free and available to all and have been developed through consultation with children and the advice of specialists, including Bupa’s cancer experts.

Child psychologist Professor Tanya Byron has today said that more emotional support is needed for families dealing with cancer, highlighting the difficulty of helping children to understand the illness. She said: “When we as adults receive information that is devastating to deal with, it’s almost harder to tell our children than it is to hear it ourselves. But research has shown that by not talking at all, in order to avoid the painful truth, many parents may be causing excessive levels of anxiety for their children when there are simple steps to manage this.

“Up until now there has been little advice available to help with this problem, which is why these new booklets, available now, are such an important initiative.”

The series of four booklets, called ‘I Know Someone with Cancer’, are aimed at 7-11 year olds. They explain cancer and treatments in a simple and sensitive way, using language and visuals that children can relate to. They also offer children ideas for dealing with their feelings and helping their family in small ways, as well as activities to occupy them at home or at hospital. They can be read independently by the child or used as a guide for discussion.

The initiative is also supported by actor Stephen Mangan, who has been personally affected by cancer and has young children of his own.

Stephen Mangan said: “My family has been affected by cancer and I’ve seen how hard it is to talk about the illness with loved ones. Now I have two young children I have wondered what I would do in that situation. These booklets are a wonderful tool to help with a very difficult conversation, to help children understand what the adult with cancer is going through and how to cope with their feelings about it.”

Dr Katrina Herren, medical director, Bupa Health and Wellbeing, said: “It can be very confusing and frightening for a child to find out someone they love is ill with cancer. We have set out to create something that children can understand and read in their own time and share with their friends and family.”

Bupa’s dedicated Oncology Support Team takes over 10,000 calls per month from people with cancer and their relatives, who often seek advice on the many emotional, physical and practical difficulties associated with cancer.

Bupa has been providing expert cancer care for over 60 years, funding treatment for over 23,000 people per year and follow-ups and support for an additional 20,000 cancer survivors who have been treated for cancer in the past.

The ‘I Know Someone with Cancer’ series can downloaded from www.bupa.co.uk/iknowsomeonewithcancer.

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Bupa Reveals Only Half Of Brits Visit The Dentist

Bupa has revealed that more than half of Brits believe that the quality of a person’s teeth has a major impact on a person’s career or romantic life, yet only half of UK residents visit the dentist regularly.

Bupa’s research found that three in five people (63 per cent) believe having bad teeth can prevent someone from finding a partner while over half (52%) believe having nice teeth can help someone get a better job. Almost half (46%) of respondents believe having nice teeth can help a person to make more friends.

However, only half of the people polled (53 per cent) attend a regular dental examination and one in seven (14 per cent) has not used any dental services in the last four years, with four per cent having never visited the dentist at all.

Despite the trend for American-style perfectly straight, sparkling white teeth, a British smile was voted the most popular in the poll, with Kate Middleton’s natural smile trouncing the competition and being voted the nation’s favourite.

Not only does the nation think that having a nice smile is important, it seems that many people would do an awful lot to get one, with one in seven (14 per cent) saying that they would give up having sex for a whole year if it meant they could get perfect teeth. Similarly, one in five (22%) would forgo booze for a year if they could have a spectacular smile

Brian Franks, Clinical Director, Dentistry, Bupa Health and Wellbeing said: “Being happy with your teeth can have a big impact on your confidence and this can affect your work and relationships. So it’s surprising that so many people don’t go for regular dental examinations. Even people who are currently happy with their teeth should pay attention to their dental health, as problems can happen at any time and get worse if not treated. For example, gum disease is very common, affecting more than half of adults. If left untreated for a long time it can lead to tooth loss. But the good news is that in its early stage it is completely reversible so it’s vital to visit your dentist regularly so they can spot any potential problems early and help prevent them getting worse.”

More than one in three people said that the expense is the main reason for not visiting the dentist regularly. Although three in ten people have landed themselves in debt or had to make sacrifices in order to cover unexpected dental bills, only one in ten people have dental insurance or a dental cash plan.

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Coalition For The Advancement Of Brachytherapy

The Coalition for the Advancement of Brachytherapy (CAB) has reviewed recent media reports stemming from a study originally presented in December 2011 by physicians associated with the University of Texas MD Anderson Cancer Center. The study compared the efficacy of whole breast irradiation (WBI) to accelerated partial breast irradiation (APBI), including the use of brachytherapy to treat select patients with early stage breast cancer. CAB believes that the methodology used in the MD Anderson study is misleading as it utilizes a Medicare billing claims database that does not include patient risk stratification data and therefore is not appropriate to use to compare outcomes and toxicities of ABPI to that of whole breast irradiation (WBI).

The treatments examined utilize different methodologies for delivering radiation therapy following surgery for the treatment of breast cancer. APBI delivers a targeted radiation therapy to select low risk patients over a five-day period. Whereas WBI delivers a broader radiation therapy whereby the entire breast is treated over the course of 30-40 days. The conclusions reached regarding the relative efficacy of the two forms of treatments are based completely on a retrospective study of insurance billing claims. This retrospective study fails to take into account key patient clinical characteristics, including, but not limited to pathology and staging, which determine risk assignment of a patient. Further, the billing code data was collected from patients treated from 2000 through 2007. Since that time, advances in brachytherapy product design, physics planning and delivery of dose have led to greater precision and accuracy of radiation treatment with improved outcomes.

CAB contends that it is impossible to draw any meaningful comparisons or conclusions without taking into consideration patient risk assessments. Counter to the findings in the MD Anderson study are multiple peer-reviewed publications available supporting the safe and effective use of APBI in appropriately selected patients. The safety and effectiveness of APBI is further supported by the fact that the American Society of Radiation Oncology (ASTRO) reaffirmed its Consensus Statement in 2011 endorsing the use of APBI in appropriately selected patients. The ASTRO APBI Consensus Statement was originally issued in 2009 based on an exhaustive search of the available medical literature in combination with expert opinion and public comment.

More recent data from a trial comprising over fourteen hundred breast cancer patients, presented on May 5, 2012 at the American Society of Breast Surgeons (ASBrS) Annual Meeting, found that APBI is equally effective, if not more effective, in preventing local breast cancer recurrence than WBI. * This trial’s findings not only contradict the MD Anderson data in finding that tumor control in the breast appears to be similar for APBI and WBI, but suggest that disease control at the initial tumor site may be better with APBI.

Michael Krachon, CAB Chair notes, “The MD Anderson study is by no means sufficient to condemn a promising procedure like APBI brachytherapy. As we await results of the randomized NSABP-B39 Phase III Trial comparing WBI to APBI, physicians should be mindful of the many positive peer-reviewed publications analyzing the efficacy and toxicity associated 2 1455 Pennsylvania Ave. NW, Suite 250, Washington, D.C. 20004 with APBI brachytherapy. The technique has been endorsed by ASTRO in appropriately selected patients, and physicians must take into account the clinical presentation of the patient and their own clinical judgment in the safe and appropriate use of this treatment modality.”

For more information contact: Richard White, Roberti + White at (202) 624-0395

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