Boots Is Joining The Pampers And UNICEF Tetanus Vaccine Initiative For One Month During The Forthcoming Campaign

Boots has announced that it is joining the Pampers and UNICEF tetanus vaccine initiative for one month during the forthcoming campaign.

Each year maternal and newborn tetanus kills approximately 30,000 mothers and 140,000 babies around the world. This is equivalent to one baby dying from tetanus every three minutes. In 2007 Pampers created a campaign to support UNICEF by supplying funding for tetanus vaccines in developing countries through the sale of its nappies.

Boots has pledged to join this year’s campaign for 4 weeks of the three month campaign. During this time Boots will match the donation made by Pampers on the sale of Pampers nappies sold through Boots stores. This means that for every specially marked Pampers pack sold in Boots stores, the funding for two vaccines will be donated to UNICEF, rather than one.

Caroline Gardner, Boots Buyer for Baby said; “Maternal and newborn tetanus was eliminated in the developed world almost 50 years ago and it is shocking that this disease can turn the joy of having a baby into tragedy in more than 40 countries still today. The Pampers project with UNICEF can transform lives and Boots is delighted to be joining this initiative and hopefully help to make a real difference to families’ lives.”

Last year Pampers provided UNICEF with the funding for over 15 million tetanus vaccines. This year, with support from companies such as Boots, Pampers is hoping to provide the funding for 32 million vaccines to help UNICEF support countries in eliminating maternal and newborn tetanus by 2012*.

The Pampers and UNICEF campaign runs from October to December 2008 and Boots joins the campaign for four weeks from late October **.

Pampers Brand Manager, Usama AlQassab, commented, “The Pampers-UNICEF campaign is now in its third year in the UK, and year-on-year we have increased the target of the number of vaccines we want to raise. Matched contributions, such as the campaign Boots are committing to, are a critical factor for us to reach this year’s target of 32 million vaccines”.

UNICEF UK spokesperson Mayaz Rahman said: “It is unacceptable that maternal and newborn tetanus still claim approximately 170,000 lives every year, even though they are easily preventable diseases. Our partnership with Pampers is invaluable in helping us to support countries in eliminating maternal and newborn tetanus by 2012, and we are delighted that Boots will be adding its support to the initiative for four weeks.”

UNICEF UK – registered charity number 1072612 – is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

About Boots
Boots is the UK’s leading retailer of beauty and health products, including baby products, with thousands of products from prestigious brands.

Boots Pharmacy Superintendent is responsible for healthcare advice provided within the Boots Pharmacy pages of is the trading name of Boots UK Limited (reg. 928555) an Alliance Boots company. All other information and advice on is the responsibility of Boots UK Limited.

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Surgicare Has Announced That The Gastric Balloon Will Be The Next Procedure To Be Added To Its Weight Loss Treatments

SurgiCare, leading UK cosmetic and weight loss surgery provider, has announced that the gastric balloon is the latest procedure to be added to its weight loss treatment portfolio.

SurgiCare has reported that the introduction of the air filled gastric balloon procedure directly responds to a gap in the current weight loss market and has proven to be less prone to side effects compared with the liquid alternative. The traditional liquid filled gastric balloons have been known to cause extreme nausea and discomfort due to the movement of the liquid content. The introduction of the gold coated, air filled balloon means that patients experience less nausea and discomfort, meaning a faster, safer recovery following the procedure. The gold coating is designed to prevent air loss and reduce the problem of deflation, which can occur in the fluid filled balloon option, ensuring the balloon stays at maximum volume for the full duration of placement, which can be up to six months. During this time, weight loss can be up to five stone.

SurgiCare is one of only two weight loss surgery providers to offer the procedure in the UK. Available exclusively to patients with a BMI of between 25-35, the gastric balloon offers patients who are struggling to find a weight loss solution an opportunity to control their weight. It is an industry concern that patients who do not meet the strict criteria for a gastric band or bypass may resort to more drastic measures such as over eating to reach the required BMI of 35 and above. The lowered BMI recommendation of a gastric balloon provides a weight loss option for those who would not previously be considered, providing a much needed alternative for those who have tried every other weight loss method.

The relatively simple procedure, takes approximately 20 minutes to complete. The balloon is inserted into the stomach under sedation or general anaesthesic and then filled with air. The filled balloon decreases the space available in the stomach making the patient feel ‘full’ quicker resulting in weight loss.

Mark Bury, chief executive at Surgicare commented: “The gastric balloon has been a staple weight loss procedure in the United States for many years. The introduction of the air filled balloon is a big step forward for weight loss procedures as it provides patients with the same results as a liquid filled balloon, but without the associated side effects.

He continued, “The addition of the procedure to SurgiCare’s weight loss portfolio will open the door to weight loss surgery for those who would not be considered for other procedures. The gastric balloon provides an excellent short term aid to weight loss and delivers fantastic results when combined with the diet and exercise program offered in our aftercare program.”

As part of the SurgiCare aftercare program it is recommended that patients carry out three hours of sporting activity each week and follow a coordinated diet plan to aid maximum weight loss.

About Surgicare:
With over 16 years experience and 8 clinics, SurgiCare is one of the largest and most respected cosmetic surgery networks in the UK. SurgiCare specialises in weight loss surgery with a unique 24 month aftercare programme and prides itself on providing an unrivalled aftercare service.

As one of the leading UK specialists in cosmetic surgery, SurgiCare has the all latest therapies and caring, professional experienced staff to enhance a patient’s self-confidence by improving appearances. SurgiCare has helped more than 20,000 patients fulfil their dreams of looking and feeling their best.

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Cheap Eyeglasses At 75% Off The Price At

A new website has been launched at selling complete cheap eyeglasses at 75% off the prices offered by traditional eye clinics. is happy to announce the launch of it’s much anticipated e-commerce website at The site’s President states, “with over 30 years of combined experience in offering eyewear frames and lenses to private optometrists and eye clinics we have now decided to use technology as our partner. We are now able to offer to the general public the same quality frames and lenses that those same clinics have used for many years at 75% less than a traditional doctors office.

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Honoring National Nurse Practitioner Week!

You’ve been there before. Sitting in a doctor’s examining room, holding together a wafer-thin way-too-revealing gown, paper crinkling under you as you shift uncomfortably and wait for what you assume will be a 10-minute exam (max) with a doctor juggling too many patients and too little time.

Then in she walks, wearing clinician scrubs, a lab coat, and a warm smile. She proceeds to do something you least expect: sit down and talk to you. More specifically, ask you — not just about your symptoms, but about your concerns, your goals, your job, your hobbies, your family, your life. Even more amazing: she actually listens! And not just with a stethoscope, but with her undivided attention.

Who is this competent, highly professional and genuinely concerned woman? You’re looking at a typical example of one of the approximately 120,000 Nurse Practitioners (NPs) practicing their unique approach to whole-person care in healthcare environments across the U.S. Increasing numbers of patients are choosing to receive their primary as well as specialty care from NPs, and for very good reason.

NPs are licensed advanced practice nurses who provide a wide scope of healthcare services similar to those provided by a doctor, in an equally wide range of clinical settings. And they’ve definitely earned the lab coats they wear. With advanced, clinical training and graduate education, on top of their training and often extensive real-world experience as registered nurses, NPs are exceptionally well qualified to diagnose and treat a spectrum of health conditions. They are also well respected as leaders in their medical fields, and as innovators in high-quality, cost-effective patient care.

But don’t expect to find them resting on their laurels. NPs are busy practicing wherever doctors do — and don’t — including hospitals, clinics, private practice, emergency rooms, urgent care, schools, nursing homes, to name a few. Many NPs hold master’s degrees and doctorates, as well as extensive training in areas of specialization such as cardiovascular, oncology, neurology, neonatal, pediatric, and an array of sub-specialties.

While equipped with the skills, knowledge and experience to diagnose and treat, NPs place equal emphasis on care and cure. This extends not just to ordering the tests, developing the treatment plan, and writing the prescriptions, but also to managing patients’ overall well-being. NPs collaborate with their patients in their own health and wellness, through disease prevention, health education and counseling. By treating the person as well as the patient, NPs become a valuable source of information and guidance in making healthy life choices.

This unique whole-person approach to medical care has defined and distinguished NPs dating back to 1965, the year the first NP program launched at the University of Colorado. Forty-three years later, this core philosophy remains intact even while the role of NPs has continued to evolve with the changing needs of patients. Today, around 6,000 new NPs join the nation’s healthcare delivery system every year — the vast majority of them women who have already been practicing as nurses.

As NPs continue to improve the quality of care, they’re also lowering costs for the patients who come to rely on NPs as partners in health. In fact, patients who see NPs for their primary care often have fewer ER visits, shorter hospital stays and lower medication costs.

In honor of their vital contributions to patient care and health, the medical community recognizes November 9 – 15 as National Nurse Practitioner Week. Medelitatm, makers of premium hand-sewn lab coats and scrubs tailored for female clinicians, is pleased to draw special attention to this extraordinary group of professionals largely comprised of women.

“Nurse Practitioners epitomize the competence and confidence of the women who inspire our lab coats and scrubs,” says Medelita founder Lara Manchik, a Physician Assistant who has had the pleasure of working alongside many NPs. “They deserve to be recognized and rewarded for their exceptional level of personalized care. We strive to do this by offering NPs a better alternative in female clinician apparel and lab coats — one that reflects the careful attention to detail they offer their own patients.”

Adds Manchik, “NPs go out of their way to make people feel comfortable and confident with the care they’re receiving. We’re more than happy to return the favor.” To Nurse Practitioners caring for patients with equal parts compassion and knowledge, Medelita honors you. And thanks you.

Medelita clinician scrubs and lab coats, as well as an innovative line of nursing scrubs, are currently available online at, and can be ordered by phone at (877) 987-7979. Group sales and custom embroidery are also available.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable scrubs and lab coats available. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. After all, scrubs are square and women are not. For more information, visit the Medelita Website or call (877) 987-7979.

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Diaton Tonometer Allows Glaucoma Screening To Be Done Simply, Quickly And Painlessly

Driving is a demanding activity. Drivers must see obstacles or hazards, straight ahead or in their peripheral visual field, consider the possible reactions of others, estimate the time and distance, decide upon their action and then react accordingly. Driving safety depends on many external factors as well as the condition of the driver.

Visual impairment is one of the factors in the decision to deny a person the right to drive. Losing one’s driving license is a major limitation in their lifestyle and day to day routine. Because vision is the most important factor during driving, many driving related injuries are a result of vision problems.

As per Survey of Ophthalmology, “visual acuity is related to crash involvement, whereas peripheral vision appears to play a more critical role.” One of such visual impairments may be caused by glaucoma. Glaucoma is characterized by abnormally high intraocular pressure (IOP), the pressure inside the eye. This can cause a loss of peripheral vision, which makes it more difficult to see a pedestrian or vehicle approaching from the side; in
essence creating a large blind spot.

Vision loss due to glaucoma is irreversible. However, increased intraocular (eye) pressure (IOP) is easy to screen for and detect in early stages, allowing the prevention of any further loss of sight. Routine screening can be performed by your general physician or eye care professional.

BiCOM Inc. with its unique new screening device, Diaton Tonometer, now allows this eye test to be done simply, quickly and painlessly. The Diaton Tonometermeasures intraocular pressure (IOP) Through the Eyelid, avoiding the commonly known discomfort of screening through the cornea. For the first time,Diaton Tonometry requires no contact with the cornea. Measurement is done through the upper eye lid, over the sclera, eliminating any risk of infection or discomfort.

“Too many people believe they can tell if they’re developing glaucoma,” says Dr. Gregory K. Harmon, Chairman of the Glaucoma Foundation. However, it is estimated that half of those suffering damage from glaucoma, do not know they have it. The disease has come to be called the “silent thief of sight” because it often strikes without any symptoms.

A peripheral impairment of the visual field is a reason for denying a driving license in most states in the USA. For many who do not experience any visual symptoms, it comes as a shock when they are denied renewal of their drivers license based on visual field defect or poor peripheral vision.

Patients with visual field defects, commonly due to glaucoma, have double the incidence of road accidents or traffic violations as compared to those with a full visual field according to a study by Johnson & Keltner. More importantly, almost half of those with visual field loss were unaware of any problem with peripheral vision.

You cannot influence the risk factors for glaucoma. However, you can take measures to detect the problem at an early stage and stop any further damage to your vision. Doing so will prevent it from affecting your driving safety and interfering with your routine lifestyle. Ask your doctor about routine glaucoma screening with the Diaton Tonometer, even if you think your vision is normal. Problems may be easier to correct if caught at an early stage.

About BiCOM Inc.
BiCOM, with its 15 years of tradition and global clientele, has proven to be the enterprise of the highest level of professionalism, integrity and financial solvency. A unique team of engineers, medical, legal and business experts makes BiCOM Inc. the right place for global talent to find support and guidance. BiCOM Inc. sees its mission in bringing to market innovative products developed and manufactured worldwide.

As of January 2008, BiCOM represents and supports Diaton tonometer in over 30 countries and growing with each day…

Says Mr. Boris Kun, President of BiCOM Inc: “Diaton Tonometer is a revolutionary device and signifies a new stage in Optometry and Ophthalmology!”

BiCOM Inc., with a release of tonometer Diaton to US is committing to a mission of preventing blindness caused by glaucoma.

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Lloydspharmacy Campaign Against The Threat Of Coronary Heart Disease Joined By Royle Family Star Ricky Tomlinson

Actor Ricky Tomlinson has warned British men against the threat of Coronary Heart Disease (CHD) as part of a new campaign for Lloydspharmacy. Ricky freely admits that he did not take his heart health seriously in the past and paid the price in 2007 when he was diagnosed with heart disease after his wife insisted that he went to the doctor for a check-up.

A quadruple bypass and a significant amount of weight loss later, Ricky says he is a new man. He admits that if his wife hadn’t mentioned to his doctor that he had been a little breathless, he would probably be either very ill now, or worse.

Tomlinson’s campaign, ‘Ten Years Longer’, is designed to encourage men who are at risk of CHD to get their hearts checked out. “Men think illness is the same as weakness and it’s not very manly to be ill,” said Ricky. “The trouble with that is that if you ignore your health then you are more likely to get very ill indeed.”

He continued, “If women will go on a TV show to look ten years younger, then men can go to a pharmacy to live ten years longer.”

According to a new study by Lloydspharmacy, CHD will rob British men of more than 16.5 million years of life, although early detection of cardiovascular problems could lead to 4.3 million of those years being saved. That’s an average of 4 years per at-risk individual, but for some the number of additional years could be much greater.

Andy Murdock, Pharmacy Director for Lloydspharmacy said: “Most men can manage to keep the appointments that they think are important. They get their cars serviced, get to meetings on time and remember to file their tax returns. The one appointment they can’t seem to make is for a health check up.”

Lloydspharmacy offers cholesterol and heart checks at 625 of its pharmacies across the UK. The Lloydspharmacy cholesterol and heart check removes many of the excuses men typically give for not getting themselves checked out. No appointment is necessary so they can just walk into the chemist off the street at a time which is convenient.

Dr David Grainger, a heart disease researcher at Cambridge University and British Heart Foundation Senior Fellow, who compiled the Lloydspharmacy study, said, “When my father died suddenly from a heart attack at the age of 55, he had no idea there was any problem with his heart. But this study emphasises that despite improvements over the last decade, heart disease still has a huge impact on the health of the UK population, and men in particular. The first step to avoiding a heart attack is being aware of the risks.”

About The Lloydspharmacy Heart Healthcheck
The 15 minute Lloydspharmacy Heart Healthcheck checks cholesterol, blood pressure, blood glucose and body mass index as well as giving a full lifestyle assessment. Based on these results a percentage risk score of developing heart disease over the next ten years is estimated. Everyone who uses the free service will receive a personal action plan and summary of the test results. For high-risk customers a support pack is supplied and referral to the GP is recommended.

The Heart Healthcheck was trialled in 122 Lloydspharmacy outlets across the country last year and results show approximately 40% of those who had a check were referred to their GP.

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Goprofessionals.Com.Au Combines Premier Exposure For Qualified Health Care Businesses In An Online Directory With An Online Appointment System For Consultations To Be Delivered By Phone At An Appointed Time

A revolutionary new technology system called has been released for access by the public to health care professionals such as psychologists, therapists and counsellors. GOprofessionals is managed internet pioneers WebStation Australia and PsychE-Commerce the ecommerce specialists for psychologists. is now being rolled out Australia-wide. will supply the health care provider with a copy of AppointmentDiary, Australia’s leading appointment management software, so their customers can book appointments for their business services online. The online appointment system allows customers to make appointments immediately, ending their search for services and saving them time.

Should the customer be reluctant to make an online appointment themselves, there is a 1300 number they can call and the PsychE-Commerce team will make the appointment for them.

Once the appointment is booked the listed health care professional is then notified by email and/or SMS.

The AppointmentDiary software was chosen for this role as it is a reliable, secured, easy to use, well proven and is already highly regarded within the health care industry. is not only limited to the online scheduling system for appointments but also listed clients will benefit from advertising their services on a fully optimized site. This means that their businesses visibility on search engines will be improved whilst increasing accessibility to potential customers. is also exclusive! All listings are screened by PsychE-Commerce with only a small number of listings allowed for each city. This also allows their potential customers to have an elite directory to select their services from. Appropriately qualified practitioners can apply through GOprofessionals or PsychE-Commerce to be listed on the new Directory.

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SurgiCare, one of the leading cosmetic surgery providers, has announced that as the economy is going bust, UK women are boosting theirs

As the UK has been teetering on the cusp of going bust, SurgiCare, one of the leading cosmetic surgery providers, has announced a 135 percent increase in UK women boosting theirs.

It seems despite the current economic crises, women in the UK are still investing their hard earned cash on boosting their own assets. With financial depression set in all over the country and companies going bust every day, SurgiCare has revealed record figures for September 2008.

Mark Bury, chief executive at SurgiCare said; “Last months figures have absolutely no reflection on the current financial climate in the UK at the moment. In fact, they are record breaking. Over double the amount of women enquiring about breast enlargement, in comparison to last September’s figures, amounting to a whopping 135% increase. Cosmetic surgery is generally flourishing despite the credit crunch, with most procedures on the up, but breast augmentation is especially booming this year.

Mark continued, “Perhaps women are having breast enhancements to cheer themselves up as a result of the general depression gripping the UK at the moment, or maybe their appearance and self confidence takes precedence over their annual holiday or new car. Looking good is a physical defence in hard times.”

SurgiCare is a specialist in breast augmentation, offering everything from, breast enlargement, reduction, breast uplift to the new Macrolane treatment for women who want the perfect breast shape with no surgery or recovery time.

Jonquille Chantrey, SurgiCare’s non-surgical director said; “We have just introduced Macrolane, the non-surgical breast augmentation. It’s designed to enhance and improve the shape of the breasts. It’s a very effective and safe treatment which costs around £3,000, with a top up usually required every 12 months.

Most of the women I have treated have saved for a while or opted for SurgiCare’s finance package. They are not necessarily being frivolous, just sacrificing other things to look their best”.

About Surgicare:
With over 16 years experience and 8 clinics, SurgiCare is one of the largest and most respected cosmetic surgery networks in the UK. SurgiCare specialises in weight loss surgery with a unique 24 month aftercare programme and prides itself on providing an unrivalled aftercare service. As one of the leading UK specialists in cosmetic treatments, SurgiCare has all the experience, the latest therapies and the caring, professional staff to enhance a patient’s self-confidence by improving appearances. SurgiCare has helped more than 20,000 patients fulfil their dreams of looking and feeling their best.

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Alberta Boot Camp announced today that they have finalized their re-branding strategy to accommodate their massive expansion plans across Canada. The new company name is officially Fitness Boot Camps Canada.

Alberta Boot Camp announced today that they have finalized their re-branding strategy to accommodate their massive expansion plans across Canada. The new company name is officially Fitness Boot Camps Canada.

“This is the perfect time to expand our new brand, and grab hold of some extra market share” commented Allan H. Fine, Owner/Program Director of Fitness Boot Camps Canada. “Our mission statement says it all. We are here to help our clients achieve their full potential in their lives by giving them the tools they need, through fitness, nutrition and life coaching, right across Canada.”

Expansion across Canada will begin in the fall of 2008, with British Columbia and Saskatchewan as the company’s main targets. Coupled with the above announcement, Fitness Boot Camps Canada also launched their new website The new website encompasses new features such as a registration feature for each province, an informative blog, and Boot Camp TV.

About Fitness Boot Camps Canada:
Back in 2004 Allan H. Fine saw the need for a better fitness program on the market. One that was affordable, effective, fun and inspirational. What developed out of his passion was the creation of THE premiere boot camp program in Alberta, consistently featured in magazines, radio and television within Canada. For more information, please visit


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World Association of Laparoscopic surgeons (WALS) has received financial support from Medical council of India

World Association of Laparoscopic Surgeons is organizing International Conference on Recent Advances of Minimal Access Surgery every year. In 2009 it is going to be held in Istanbul Turkey under the presidency of Dr. Gokhan Goynumer. Since 2001 Laparoscopy Hospital is supporting surgical residency and fellowship training by providing an opportunity for surgeons-in-training to utilize the Fellowship and Diploma program to study and to certify their basic skills in laparoscopy before going into clinical practice.

“We are proud to extend our coordination with Medical Council of India by having financial support to organise such international conference and laparoscopic workshop,” said, Prof. Dr. R. K. Mishra Indian President, World Association of Laparoscopic Surgeons. “This MCI grant will allow thousands of surgeons to get advantage from this conference and to develop in laparoscopic skills which will ultimately lead to new innovative surgical procedures and better patient outcomes,” added Flora.

The WALS has also developed structured training guidelines, developed by its international members and now jointly supported by the TGO University, is a comprehensive and validated educational module designed to teach the physiology, fundamental knowledge and technical skills required in basic and advanced laparoscopy that allows practice in a safe environment without putting patients at risk. Upon completion of the didactic and manual skills training portion of the course, participants take a proctored, two-part exam that covers cognitive knowledge, clinical judgment and technical skills.

Recognizing the importance of improving surgeon’s technical skills and enhancing patient safety, as well as the need for on-site training and testing, Medical Council of India has provided a generous, financial support to the WALS.

World Association of Laparoscopic Surgeons is a leading global organization to promote minimal access surgery among surgeons and gynaecologists all over world. WALS creates innovative medical solutions for better patient outcomes and delivers value through clinical leadership and excellence.

About World Association of Laparoscopic Surgeons
The World Association of Laparoscopic Surgeons (WALS) was founded in 1998 to foster, promote, support and encourage academic, clinical and research achievement in minimal access surgery. The Society has grown from fewer than 50 original members to almost 2,000 over 80 countries. WALS provides signature guidelines for training, standards of practice and granting of privileges which promote patient safety and the best clinical outcomes. Visit for more information.

About the Laparoscopic Surgery Fellowship and Diploma Program
Developed by the World Association of Laparoscopic Surgeons (WALS) the Fellowship and Diploma in Minimal Access Surgery includes cognitive and hands-on skills training components, and a validated assessment focusing on the physiology, fundamental knowledge, and technical skills required in basic laparoscopic surgery. Visit for details.

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Medelita Raises Awareness For The Critical Work Physician Assistants Do

Enter the emergency room of MidMichigan Medical Center in the rural community of Gladwin, and chances are you’ll be treated not by a physician but by Physician Assistant Erin Sherer. From ordering and interpreting x-rays, to stitching up cuts, to writing prescriptions, Erin — like all licensed PAs — is exceptionally well qualified to complete an array of medical procedures traditionally performed by physicians. Rest assured, with Erin on your case, you’re in excellent hands.

Erin Sherer is an exemplary representative of the rapidly expanding number of Physician Assistants working in health care. Today, you’ll find PAs like Erin playing a central role in all areas of medicine — from the patient’s bedside to the operating table to the front of a university classroom. Licensed to practice medicine with physician supervision, PAs perform many of the same duties as their physician counterparts; they conduct physicals, diagnose and treat illnesses, order and decipher tests, counsel patients, write prescriptions, assist in surgery, even teach other aspiring PAs.

Above all, they’re making a tremendous positive impact on the quality of health care and patient outcomes. Just ask the physicians who collaborate with them in the daily delivery of care. Increasingly, doctors have come to rely on their PAs as valued partners. The PA-physician relationship is built on mutual trust and respect. Physicians entrust PAs to expertly assume many of the primary care responsibilities, freeing doctors to focus their energies and time where they’re needed most. PAs, in turn, are rigorously trained to know when to make medical decisions, and when to refer patients to specialized physicians.

This complementary relationship is at the core of the PA education model, which closely mirrors the medical training doctors receive — only in a highly accelerated format. Introduced in the mid 1960s, in response to a shortage of primary care physicians, the earliest PA programs were based on the fast-track training received by World War II doctors. In fact, the first PA students were Navy corpsmen who had received medical training while serving in the Vietnam War.

Today’s PA students — many of them women — may look a lot different than their corpsman predecessors, but they undergo equally rigorous, highly intensive training and preparation. On top of their heavy course load, PA students conduct clinical rotations (much like medical students), and pass a national certification examination — which they are required to retake very six years. PA Erin Sherer vividly recalls the challenge of PA school and preparing for the exam. “There were many things that I simply opted out of, because I had to focus my time and energy toward studying. Like sleep, for example!”

The result of this extreme level of dedication, commitment and sacrifice: Physician Assistants have become instrumental and integral members of their medical teams — valued by physicians and appreciated by patients. Their work is not going unnoticed. Celebrated every year between October 6 ¬– 12, National PA Week honors the vital role PAs play in elevating patient care. Joining in the chorus of praise, is medelita™ — makers of premium lab coats and scrubs professionally tailored for women working in health care. Women like Erin Sherer.

In honor of National PA Weekmedelita is pleased to feature PA Erin Sherer on its Women In Healthcare web page. Says medelita founder and fellow PA Lara Manchik,“PAs like Erin exemplify the extraordinary level of professionalism, competence and dedication of women working in health care. We are proud of the contributions PAs have made to patient care. They deserve to feel comfortable and confident as they perform their important work. Our mission is to help them feel great about what they do — and look great while they’re doing it.”

To all PAs — past, present and future — medelita salutes you. You have raised the bar in patient care. We’re pleased to help raise awareness for the critical work you do.

About Medelita
Medelita has one purpose – to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable scrubs and lab coats available. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our website at or call (877) 987-7979.

About National PA Week
National PA Week is celebrated each year October 6-12. The week serves to celebrate the significant impact PAs have made and continue to make in health care, expand awareness of the profession and to salute the outstanding growth of the Physician Assistant profession. For more information, visit

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Surgicare Has Added A Chest Rejuvenation Procedure To Their Portfolio Of Treatments

SurgiCare, one of the UK’s leading cosmetic procedure providers, has added chest rejuvenation to its portfolio of treatments, following large demand for the procedure across the US.

Chest rejuvenation uses Botox to correct the tell tale signs of sun damage and wrinkly skin on the décolletage and has proved to be a popular new breast treatment in the US, with many predicting a similar response upon the introduction of the procedure in the UK. However, Surgicare are taking the treatment a step further, using filler technology rather than Botox for its procedures.

Using advanced Restylane Vital technology SurgiCare is able to combat the signs of ageing and sun damage for its patients by injecting the clear hyaluronic acid (HA) gel into the skin to replenish the skin’s own HA levels, adding volume, hydrating the skin, and softening lines and wrinkles.

Restylane Vital is a new development in skin rejuvenation, providing deep hydration and moisturisation from within to improve skin tone and health. It stimulates the production of collagen and elastin to keep skin looking plump and hydrated, diminishing the appearance of fine crêpey lines caused by sun damage.

Mark Bury, chief executive for Surgicare said: “The trend for Botox based chest rejuvenation in the US has created a demand in the UK. However we’ve found that Restylane Vital has proven to be much more effective than Botox for rejuvenating the neck and chest areas as it actually fills and plumps up the wrinkles, as well as diminishing the appearance of sun damage.

“Although Botox is effective in the treatment of wrinkles on the face such as smile and frown lines, it loses much of its effectiveness when treating deeper wrinkles and sagging of the skin caused by ageing and sun damage. Restylane Vital is able to achieve this natural vitality as it actually re-nourishes ageing skin with some of the hyaluronic acid it has lost over the years.”

Resytylane Vital chest and neck rejuvenation treatments are non-surgical and daily activities can be resumed immediately after treatment. A course of 2 to 3 treatments a few weeks apart is initially recommended, although patients may opt to have more treatment courses in future if they choose.

About Surgicare:
With over 15 years experience and 8 clinics, SurgiCare is one of the largest and most respected cosmetic surgery networks in the UK and prides itself on providing an unrivalled aftercare service

As one of the leading UK specialists in cosmetic treatments, SurgiCare has all the experience, the latest therapies and the caring, professional staff to enhance clients’ self-confidence by improving appearances.

SurgiCare has helped more than 20,000 patients fulfil their dreams of looking and feeling their best.

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A New Survey From Bounty Has Revealed That Pregnant Women Will Seek Advice From Their Mum Before Anybody Else

A new survey from Bounty, a leading UK parenting club, has revealed that pregnant women prefer to seek advice and support from their own mother before consulting a baby guru.

The survey from Bounty polled mums on which baby guru is their favourite and whose pregnancy advice they trust most. “My mum” topped the poll with 37% of the vote while”Supernanny” Jo Frost came in second, winning a quarter of the votes cast.

While there’s no denying the amazing success and popularity of baby gurus and the value of their work which gives many mothers and mums-to-be easy access to a pregnancy guide (“Supernanny” alone regularly enjoys up to 3 million viewers in the UK and between 8 and 9 million in the US), most pregnant women find advice from their own mother the most comfort to them during their pregnancy.

Commenting on the research, editor, Dorothy Thomas said, “It’s great that a mother’s advice is so valued by women when they’re pregnant. The saying that ‘mum knows best’ can so often be true, though, as lots may have changed since the mums of today’s mothers-to-be had them, it’s good to know that there are complimentary sources of pregnancy information, such as Bounty.”

Mrs Thomas continued, “Bounty has almost 50 years experience in delivering pregnancy and parenting information, and understands how pregnancy and childcare advice has changed over the years. All our information conforms to the latest best practice guidelines and we’re proud to be a valuable source of advice for our members.”

About Bounty:
Bounty is the UK’s favourite parenting club, providing information, support and products for young families throughout the four key-life stages: pre-birth, birth, toddlers and pre-school and has been supporting mums since 1959 by providing trusted information, advice and product samples.

With 2.5 million members and over 50,000 new members joining every month, Bounty has approximately 95% market coverage of the estimated 750,000 annual births in the UK.

Bounty reaches over 96% of new and expectant mothers and distributes 3.2 million reward bags containing over 60 million product samples. The award winning Bounty website,, is an active online community with 666,000 mums meeting regularly online and joining discussion in the pregnancy forums and enjoying pregnancy podcasts.

Bounty is a Kaboose company. Kaboose is one of the largest family-focused new media companies in the world and one of the top-five most visited family destinations online.

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The Harley Medical Group Announce Postcodes Predict UK Surgery Preferences

Following a data crunch of 400,000 postcodes of cosmetic surgery patients, The Harley Medical Group, the UK’s largest cosmetic surgery company, has revealed the UK’s cosmetic surgical capital. Newcastle has been officially announced the top of the ops of the UK – with more cosmetic surgery procedures and treatments per capita than any other UK city.

Unsurprisingly, London came in second place with looks conscious Essex folk from Chelmsford coming in third place in the UK’s Cosmetic Surgery Postcode Charts, produced by The Harley Medical Group.

Other cosmetic surgery hot spots were Bristol, Southampton, Cardiff and Manchester. Top procedures for each cosmetic surgery postcode were also identified with Breast Augmentation popular in Bristol as well as Newcastle, while London claimed the title of Botox Capital of The UK.

Liz Dale, Director at The Harley Medical Group said: “We started the data crunch in order to identify the best locations to open our next five clinics and the data team started to see very strong cosmetic surgery postcode trends appear – with patients happily travelling up to three hours to their nearest clinic. Postcodes can now been seen as a clear indicator as to how likely someone is to have cosmetic surgery, and even where there is an increased likelihood towards certain procedures.”

The results also revealed the further North a patient lives, the bigger the cup size, as patients in Newcastle, Manchester and Leeds, as well as Cardiff and Bristol on average 47% more likely to have a Breast Augmentation than any other region. London is officially The Botox Capital, with Londoners 71% more likely to opt for the wrinkle removing jab and the City clinic using 200% more vials of the Botox toxin than any other clinic. In the south coast town of Brighton, non surgical Laser Hair Removal is the order of the day especially amongst the clinic’s male patients, who account for 43% of the treatments.

In Birmingham and Bristol more tonnes of fat are removed by Liposuction than the rest of the country. Brummies are also 60% more likely to opt for the eyebag removal op – Bletharoplasty. The Irish are losing inches thanks to tummy tucks and breast reduction surgeries with residents in Belfast being 35% and 72% respectively more likely to have these ops than any other region. Those living in Nottingham are 52% more likely to go under the knife for the perfect nose.

Chester residents, home to many WAGs, are most likely to opt for top to toe packages. They’re 38% more likely to have a Face Lift. They also buy two thirds more packages of non surgical treatments including the Y-lift – a combination of Botox and Fillers – an alternative to a Face Lift.

Newcastle Clinic manager, Anne Newby added: “We’ve seen patient numbers increase by 27% since last year as the demand across both surgical and non surgical treatments increases. Whilst

Breast Augmentation is the most popular op, patients, aren’t necessarily increasing cup size dramatically – a C cup is the norm.”

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Harley Medical Group Reveals That People Are Funding Their Cosmetic Surgery By Working A Second Job

Harley Medical Group, the UK’s largest cosmetic surgery provider, has found that a growing number of patients are funding their cosmetic surgery procedures by working a second job or putting in extra hours due to the current poor economic climate.

New findings from Harley Medical Group show that 22% of patients from its 23 UK clinics said that they had done overtime or taken on a second job to pay for surgery. This number is up from the 11% of people who had worked extra hours just 6 months previously. It was discovered that patients usually undertake extra work for 6-12 months to help fund their surgery, with bar and restaurant jobs, direct selling and market research proving to be popular choices for second jobs.

Director of Harley Medical Group, Liz Dale, said, “As well as taking on extra work to raise money, many of our patients are dipping into saving schemes and cutting down on holidays, socialising, shopping and home decoration to fund their plastic surgery. It’s not uncommon for patients to research and plan for their cosmetic surgery two to three years and for this reason, they’re unlikely to want to now put this off and instead they consider their procedure to be an investment. Surgery gives them improved confidence, enhancing their lifestyles financially and socially.”

The new research from Harley Medical Group also found that the most popular surgical procedure among women currently is breast augmentation with liposuction not far behind. Cosmetic surgery procedures such as liposuction and rhinoplasty have also proved popular with men.

Cosmetic surgery is booming in the UK despite the credit crunch, with enquiries at The Harley Medical Group up 35% year on year.

About Harley Medical Group:
The Harley Medical Group is the UK’s largest cosmetic surgery provider, performing more procedures and with more clinics than any other cosmetic surgery provider. It has been established for over 25 years and is one of the most highly-regarded Cosmetic Surgery Groups operating in the UK. It has conducted over 400,000 procedures to date includingabdominoplasty, liposuction, breast augmentation and Gynaecomastia procedures.

All of The Harley Medical Group’s clinics are registered with the Healthcare Commission. There are now 23 clinics in the UK and Ireland: London (Harley Street, Wimbledon, The City, Chiswick, Finchley & Watford), Marlow, Birmingham, Leeds, Brighton, Bristol, Manchester, Newcastle, Chester, Nottingham, Southampton, Cardiff, Chelmsford, Dublin, Northampton, Cambridge, Maidstone and Belfast.

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As One Of The Largest Pain Management Facilities In Pinellas County And The Tampa Bay Area For Nearly 25 Years, The Center Continues To Grow By Adding Several New Specialty Medical Treatment Options

As one of Clearwater’s first Pain Management clinics nearly 25 years ago, Dr Jayam Krishna-Iyer open the doors to patients with chronic back & neck pain, spine injuries, arthritis and many other debilitating painfull illnesses.

Since then, residents from Belleair, Largo, Seminole, Indian Rocks, Redington Beach, Palm Harbor, Safety Harbor, Pinellas Park, St. Petersburg & Clearwater Beach have sought out her pain management expertise. Where previous medical treatment had failed, leaving patients frustrated and with little options, this Board Certified Anesthesiologist could now offer much needed pain relief and hope. Competently treating a multitude of spine issues like bulging or herniated discs, degenerative disc disease, arthritis, migraine headaches, hip & knee joint pain.

For the more serious cases, surgery is not always a necessary treatment. Less invasive pain relieving injections can be given using the facility’s fluoroscope for complete accuracy. Steroid epidural nerve blocks, Radio frequency, Stellate ganglion blocks, lumbar sympathetic blocks & trigger point injections can give lasting relief from spine, hip & leg pain.

As The Creative Health Center continues to meet the needs of its pain management patients, the website offers detailed descriptions of numerous other treatment options. One of the latest new injectable drugs called Euflexxa has been getting remarkable results in their orthopaedic patients being treated for a variety of hip & knee joint pain including osteoarthritis. Where past attempts had failed or surgery had been reccommended, there is now a promising new option that gives instant relief in most candidates.

With the addition of health care staff, the center is excited about the ability to now treat patients with the latest in weight loss technology. Using several options for the treatment of cellulite and unwanted fat pockets along with the physicians diet plan, patients are able to lose weight in a safe and healthy environment. Diet plans may include certain dietary suppliments & vitamins along with continuous medical evaluations.

The facility is also offering cosmetic improvement treatments. With the use of Botox and lumpless Dermal fillers injected directly into facial creases and muscles that cause severe frown lines and wrinkles, significant improvement is seen after just a few short days. This non-surgical, affordable treatment of Botox can last up to 4 months. Dermal filler treatments can last up to a full year.

The center now houses its own family practice with the recent addition of 2 General Practice Physicians. Dr Felicia Spuza and Dr. Michael Spuza are now providing everday basic health care to the public. With all of these specialty services, The Creative Health Center now has the ability to treat a wide range of diverse patients. Everything is done in the one location which flaunts its own fluoroscopy machine, sterile procedure & recovery rooms, along with an educated competent medical staff that is keeping up with the constant changes and improvements in the medical field.

The website offers informative, detailed descriptions of available services, staff and office information. Now accepting new patients. Call for an appointment 727-443-4242

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Cliffside Malibu Rehabilitation Center Meticulously Tailors Every Treatment Program For Each Individual Patient To Assist Them On Their Own Unique Path To Sobriety

According to the latest rehabilitation reports, the foundation of a successful recovery from drug addiction depends on several factors. All the different elements, even the underlying ones, have to be addressed accurately, and only with an appropriate and effective drug treatment plan, can the highest level of success can be guaranteed.

Everyone knows that drug addiction is a serious, worldwide problem, which has strong genetic and environmental influences. So far, the many studies trying to reveal all of the varieties of genes, biological and environmental processes which are underlying and leading to addiction, have only been able to paint part of a total canvas. Therefore, one can come to the conclusion that, measuring the causes of any drug addiction or the extent of its impact on a single individual, and society surrounding him is, at this time, virtually impossible.

Breaking through the barriers surrounding substance abuse is one of the many goals taken deeply to heart by one of the finest drug treatment centers in the world. Using some of the most revolutionary and innovative recovery plans ever designed, at the Cliffside Malibu Rehabilitation Center is a given. They will consider the entire breadth of drug treatment strategies and recovery options possible, carefully choosing the best plan of action to help their patients heal smoothly and comfortably. They will do anything in their power, to ensure that their elite patients will be able to re-integrate into society with confidence.

Cliffside’s posh private alcohol and drug rehabilitation center is nestled deep in the California Malibu hills, far removed from the limelight of metropolitan Los Angeles. As a result, Cliffside’s impressive list of privileged clientele is free to pursue their recovery programs without annoying disturbances. As those clients, who rank among the most influential people in politics, show business, or are global industrial icons, will tell you, that sort of privacy can make a world of difference during drug treatment.

The Cliffside Malibu’s Drug Treatment Center is designed with only their patients’ best interests in mind. After an initial assessment, a break-through treatment program, tailored to each individual patient is put together. During therapy the patient will gradually decrease his or her drug dependency, and will undergo a full detox session, if deemed necessary. It is important to understand that, ultimately, an addiction recovery is a patient-centric process. This means that, despite all efforts put forward by qualified staff, drug rehabilitation can only work, if the patient is willing to succeed.

Even at the most upscale drug treatment center, the key to winning the war against substance abuse means hard work. Nobody, who has an in-depth understanding of the fight against addiction, will tell you different. It is a difficult struggle, but one that can be won, especially if the battlefield is located in a facility, that pampers their patients with the same luxurious comforts of home, including a fitness center, spa facility, heated pool, laundry service, mouth-watering gourmet meals, meditation gardens and scenic views. Furthermore, there are exquisitely furnished rooms, and private housing which include plasma TV and Internet access.

Thousands of people enter addiction treatment centers each year, only to relapse and return to their destructive habits. This happens because the centers providing drug rehabilitation did not take care of all aspects of this disease. They were unable to supply the complete, individual treatment sessions, group therapy, or any other necessary care needed to succeed. They simply forgot that there are no shortcuts or quick fixes when it comes to drug rehabilitation.

At Cliffside Malibu, patients will receive a fully customized treatment plan that will prepare them mentally, emotionally and physically for the return to society. Even their loved ones will be educated and trained, so they understand the entire healing process and can be supportive, even if aftercare is required. In other words: Cliffside is the treatment center that gives it all!

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Cliffside Malibu Is An Alcohol Rehab Center That Guarantees Satisfaction

According to the latest alcohol statistics, 50 % of all driving fatalities in the U.S. involve alcohol, and every 30 minutes someone gets killed in an alcohol related traffic accident. These numbers are alarming, and unless action is taken, the death toll will continue to rise.

At Cliffside Malibu, a full service residential addiction treatment center in the Los Angeles area, a team of treatment experts are not waiting for the next devastating data to come in, but are ready to take action with the newest, most proven, alcohol rehab programs ever developed. They are highly qualified professionals, trained to support each individual, with customized programs, for just about any addiction that can ravage a person’s life, including alcoholism.

Located north of scenic Zuma Beach, and overlooking the Pacific Ocean, this private, state of the art, luxurious sanctuary, features an alcohol rehab center, as well as an extended care facility. Rehabilitation includes detox, group therapy if required, individual therapy, depression and anxiety treatments, and a number of alternative medicine options.

Alcoholism is a deeply-rooted psychological disease, with catastrophic effects. A proper cure requires more than just therapy. A successful addiction treatment has to encompass every aspect of the healing process, and that includes a good night’s sleep in an elegantly furnished room, gourmet meals, transportation, laundry services, appointment scheduling, and internet access. Comfort is indeed paramount during recovery.

Cliffside Malibu is an alcohol rehab center that guarantees satisfaction. It prides itself on recognizing all the facets of alcohol addiction, and that it is both a physical and psychological disease, affecting every individual in a specific yet different way. They do NOT believe that a “one size fits all” alcohol rehab approach and a quick fix are the most appropriate solution to help an alcoholic. Only meticulously planned, and individually designed therapy sessions can lead to a permanent recovery.

The road well traveled by many alcohol abusers seems long and bumpy. It is a busy path, visited by people from all walks of life, including high-ranking politicians, well known artists, movie stars and famous musicians. These are people who are not ashamed to admit that they have a drinking problem, and after assessing their situation, were not afraid to seek help. They took action and enrolled in a renowned alcohol rehab center, where they were evaluated and treated by dedicated, experienced staff, and are treated with the upmost respect. These physicians, therapists, psychiatrist, psychologists, counselors and facilitators were available whenever they were needed and, to the best of their ability, made it their duty to assist each resident, on their own unique path to sobriety.

Becoming one of the world leaders in addiction treatment, did not happen overnight. Being an established alcohol rehab center is only part of the incomparable services Cliffside Malibu has to offer. As we all know, one addiction can lead to another. Some clients are admitted with multiple problems, which, for this particular treatment center, causes no problems. They have primary treatment options and/or extended care, as well as aftercare capabilities, cutting-edge treatment plans, and fully credentialed doctors, nurses, and therapists to ensure that their clients recover successfully, from whatever condition they are suffering.

Contrary to popular belief, alcohol rehab does not have to be a painful process. With the proper care, and residing in a private and secluded setting, the recovery process can actually be quite un-traumatic. Add recreational activities such as spa treatments, facials, manicures, swimming, hiking, and beach walks, and the option of private housing, where the client can enjoy all the conveniences from home, and you can be sure that a long-life victory is assured.

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Cliffside Malibu Rehab Center understands that drug addiction is a clinical disease, with clinical causes and a need for clinical treatments

The National Institute on Drug Abuse recently affirmed that chronic use of Ecstasy (MDMA) may lead to changes in brain function. Rohypnol, commonly known as a date-rape drug, can incapacitate users and cause amnesia when it is mixed with alcohol. GHB (gamma hydroxybutyrate), an illegally produced drug, that usually shows up in the form of a liquid that has no odor, or color, can lead to seizures and comas, while high doses of Ketamine, or ‘Special K’ can cause delirium, amnesia, impaired motor function, and potentially fatal respiratory problems. The Drug Enforcement Administration reported that overt effects of Special K can last an hour, but the drug can still affect the body for up to 24 hours. Despite the dangerous side effects, these harmful drugs are popular with club goers, and those attending “rave parties”.

Mixed with alcohol, these particular drugs as well as methamphetamine, acid (LSD), and many others, can be quite dangerous, even deadly, not only for teens and young adults, but for people of all ages. Because of this, a lot of parents, siblings and friends are afraid that without drug rehab, substance abuse will permanently harm their loved ones.

The most important lesson for anyone pursuing addiction recovery is to understand that drug addiction is a clinical disease, with clinical causes and a need for clinical treatments. At Cliffside Malibu, a state-of-the-art residential drug rehab center, and extended care facility, important, international patients, suffering from drug addiction can find some of the finest and most extensive treatments in the world. Overlooking the beautiful Pacific Ocean, the Cliffside Malibu addiction treatment center is located just north of Zuma Beach, CA. The facility spans almost two acres and offers luscious gardens, a swimming pool, a well equipped gym, gourmet meals, and total privacy.

Drug abuse ruins lives, wrecks families and prevents individuals from maintaining a rewarding social life. It affects educational growth, endangers a steady employment, or the fulfillment of professional responsibilities. The team of experts at Cliffside will put their quality drug rehab skills to good use, fully aware that a drug rehab program entails more than in-depth therapy sessions. How can anyone get better if they feel like a prisoner rather than a welcome patient, or a retreat guest?

Ask yourself the following: what distinguishes one drug rehab center from the next? Revolutionary, effective drug treatments? A completely undisturbed, undistracted and relaxed setting? A secluded, high-end facility, offering all the comforts from home and goes beyond the call of duty to help and assist? An unsurpassed success rate, with worldwide satisfied customers? All of the above and much more are awaiting each patient admitted at Cliffside Malibu. Just contact them, and you will soon find out that the efficient staff is not only very informative about drug rehab therapy, or any of the other exclusive services, but they are professional, kind and ever so patient. Their state of the art treatment methods, offered by renowned physicians are paired with the talents of massage therapists, acupuncturists, herbologists, personal trainers, spiritual advisers, and holistic medicine practitioners. The center is also licensed for dual diagnosis residential treatment, which means they can treat not only drug addiction, but co-occurring disorders, and compulsions, such as alcoholism, eating disorders, anxiety, depression, bipolar disorder, or social phobia.

The Cliffside’s drug treatment programs are tried and tested systems, which focus not only on the physiological, behavioral, and social effects, but on all aspects of substance abuse; each drug rehab program is created to meet all the unique needs of the patient. By providing maximum comfort and relaxation with complete amenities to help patients recover faster, the treatments are ever so successful. They are designed to help the patients reestablish their once-severed ties to society and loved ones, and regain a sober life style, which will last forever.

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Alcohol Abuse Can Lead To Insurmountable Problems Unless A Fully Customized Alcohol Rehab Program Can Be Initiated

The destruction and pervasive effects of alcoholism are almost impossible to comprehend, unless you are directly confronted by them. Recent studies, surveys and relevant statistics regarding the extended use of alcohol consumption, have detailed the dangerous effects of alcohol abuse on the human body quite overtly. Researchers at the University of Chicago recently presented one of the largest studies of its kind, and found that women who drink alcohol increase their risk for breast cancer. Alcohol has a negative influence on estrogen and progesterone receptors, which are both found in most breast cancer tumors.

Abusing alcohol, and other substances for that matter, can lead to insurmountable problems unless a fully customized alcohol rehab program can be initiated. Alcoholism not only affects the abuser’s mental and physical condition, but also his or her immediate environment. Addictions affect everyone, including the addict’s family, friends and co-workers; in some cases even strangers, who can be hurt, or even killed if an individual, under the influence of alcohol, causes a fatal accident.

Cliffside Malibu, an elite Drug and Alcohol Rehabilitation Treatment Center, is located north of Zuma Beach, California. Overlooking the warm, and sandy beaches of the Pacific coastline, the exquisite beachfront property is famous for its exclusive treatment programs, and ever so famous international clients, who seek to recover in a luxurious setting, yet with their privacy fully protected. Stressing the importance of comfort during recovery, the center offers unique, individualized treatment programs, including alcohol and drug detox.

When life is suddenly interrupted by a tragic or traumatic event, it often feels as if the world has come to a sudden halt. That is exactly how a recovering addict may feel, when finally admitting they have a fundamental problem to deal with. There is no shame in seeking help from a renowned treatment center, staffed with the most qualified physicians, nurses and medical experts in the world. With unsurpassed services, Cliffside Malibu knows how to make alcohol rehab programs work, for both the addicts, and their families. They take care of everyone, from the moment the client is admitted, while going through the evaluation process, the intense alcohol rehabilitation, and even provide aftercare, when deemed necessary.

Some rehabilitation facilities would like you to believe that getting sober is simply a matter of going through the motions of an alcohol rehab program. Unfortunately, that is not the way healing happens. The truth is that alcoholism is a profoundly personal disease, and alcohol recovery must occur on a profoundly personal level. Especially, when ‘drinking’ is not the only crisis that needs attention. If there is a co-existing substance abuse, drug detox may also be required. An eating disorder may need to be addressed, physical neglect may require physical therapy, or stress may have to be eliminated through relaxation therapy. These, and many other exceptional services are offered only at the best treatment centers, such as Cliffside Malibu. They work with the most brilliant acupuncturists, herbologists, massage therapists, holistic medicine practitioners, and personal trainers, just to name a few.

Identifying the need for alcohol rehab is one thing, designing the perfect treatment that will achieve sobriety, and lead to a lasting recovery, another. A truly effective and successful alcohol rehabilitation program starts by focusing on ALL of the patient’s needs, not just the addiction(s). Award winning actors, pop stars, politicians, influential businessmen, it really does not matter who you are, every client will be provided with maximum comfort, while receiving cutting edge treatment, all designed to help them recover faster, and in style.

True specialists treat addiction as a clinical disease with very real clinical roots. At Cliffside Malibu Treatment Center, they know how it works, and how long it can take. Only if a patient’s physical and mental needs are completely met, will a discharge, and transition into society, be suggested.

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