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Breast Enlargement UK YouTube Video Nears 60,000 Views in Under 6 Months

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Aurora Clinics Released their Breast Enlargement UK & Breast Enlargement London and Birmingham Video on YouTube in December 2012 and it is Already Nearing 60,000 Views. Almost 30,000 people have seen snapshots of Aurora Clinics’ Buckinghamshire clinic and have heard all about their breast enlargement UK procedure’s 3 point plan from the Surgical Director, Adrian Richards.

As the video explains, every patient who comes through their doors for breast enlargement surgery is entitled to as many free consultation appointments as necessary. This forms the first point of their three point plan, “We have developed a network of the best and most experienced surgeons throughout the UK” explains Aurora’s spokesperson. This means that all of their potential patients, new patients and current patients have access to a specialist surgeon in a location that’s convenient for them. “In their very first appointment, the patient will meet the surgeon who will ultimately carry out their procedure.” says the spokesperson. “This allows the patient to ask all the questions that they want to and make sure they are certain that they want to proceed with surgery.”

At one of their free consultation appointments, patients will undergo a ‘sizing appointment’. “This is second step of our plan. In this sizing appointment, we invite breast enlargement UK patients to bring in different items of their clothing. Their surgeon will then try a variety of shapes, sizes and makes of implant to identify the best way forward. This lets the patient get a realistic idea of how they will look after their procedure and make sure that the end result will be as they imagined.” explains their spokesperson.

Aurora Clinics’ comprehensive After Care Policy completes their three point plan. Their After Care Policy includes a 24 hour hotline that all patients are given access to and encouraged to use. Their spokesperson adds, “We also invite our patients back to their local clinic for free annual appointments so their surgeon can check and make sure that they’re fully healed and everything is as it should be post surgery.”

Many patients first come to Aurora with a clear goal of what they want to achieve in their mind. Aurora’s expert surgeons are then able to advise patients on the most appropriate treatment or procedure to achieve their ideal outcome. “During their consultation appointments, our surgeons will discuss with their patient all of the treatment options in full. We offer a number of breast surgeries; breast uplift, breast reduction inverted nipple correction, and of course breast enlargement UK. Our highly skilled surgeons will advise our patients which procedure would be the most appropriate for them and what will achieve their desired results.” says the Aurora spokesperson.

Aurora Clinics now have an extensive video library within their YouTube channel, ClinicsAurora. With 525 videos in their channel, Aurora hopes that they can help people by answering the most frequently asked questions about breast surgeries so they can make an informed decision about taking the first step.

To watch Aurora’s Breast Enlargement & Breast Enlargement London and Birmingham video follow this link: http://www.youtube.com/watch?v=tfNg2GveXzI or visit their website at http://www.aurora-clinics.co.uk/treatments_chest_breast_enlargement.html.

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Leading UK Breast Enlargement Clinic, Aurora Clinics, Release a YouTube Video to Promote their Unique Three Point Plan

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Aurora is a Leading Cosmetic Surgery Clinic with a Number of Clinics Operating Throughout the UK. Specialising in Breast Enlargement Surgery, Aurora has Released their YouTube Video Explaining the Procedure and their Three Point Treatment Plan.

Aurora is harnessing the power of YouTube, now the world’s second biggest search engine, by releasing a new YouTube video that explains their unique three point treatment plan for those thinking about undergoing breast enlargement surgery.

“Our three point plan is designed to help our patients achieve the results they wish for in the safest possible environment.” explains Aurora’s spokesperson. All breast enlargement patients are entitled to unlimited free consultation appointments with the surgeon who will carry out their procedure, making sure that all of the patient’s questions are answered and no doubts about surgery remain in their mind.

The first step on their three point plan is all of Aurora’s patients and potential patients have access to a specialist surgeon in a convenient location for them. From that patient’s first appointment, they will meet the surgeon who will carry out their procedure. “We have developed a network of the best and most experienced breast enlargement surgeons throughout the UK” says their spokesperson. They offer breast enlargement London, breast enlargement Birmingham, as well as a number of other locations within the UK.

Included in the patient’s unlimited free consultation appointments is a sizing appointment. This appointment makes up the second step of the three point plan. In the sizing appointment, patients can bring different items of their clothing so their surgeon can try a variety of different makes, shapes and sizes of breast enlargement implants. Aurora’s spokesperson explains, “This enables the patient to get a really good idea of what their appearance will be post surgery and achieve the result they are looking for.”

Aurora Clinics and their surgeons know how important it is that patients have a realistic expectation of their appearance post surgery, and take into account the patient’s ideal outcome when advising on them on the best treatment to achieve this outcome. “All of the treatment options will be discussed in full at the patients’ consultation appointments. Not only do we offer breast enlargement, but we also carry out other breast surgeries such as breast uplift, inverted nipple correction and breast reduction. For example, often those who have lost a large amount of weight or have breastfed opt for both breast enlargement and a breast uplift to achieve their desired result. Our surgeons are highly skilled in advising patients what the most appropriate treatment is.” their spokesperson explains.

The third and final step of the three point plan is Aurora’s After Care Policy. As part of their after care policy, patients are given access to and are encouraged to use their 24 hour hotline. Patients are also invited to come back to their local clinic for free yearly appointments with their surgeon to check that their breast enlargement procedure remains fine.

Added to this, Aurora Clinics are now offering patients their initial consultation online. “We believe we are the first UK company to do this and it allows anyone thinking about breast enlargement to discuss this online with a specialist breast enlargement surgeon.” says their spokesperson.

In their YouTube video the Surgical Director of Aurora Clinics, Adrian Richards, takes viewers through their three point plan from their Buckinghamshire clinic. “We have a number of videos already on YouTube but with this we wanted to take a different direction and explain to people the full process of a breast enlargement treatment.” he explains. Accompanying this video are a number of other videos that answer some of the most commonly asked questions about breast enlargement surgery and related treatments.

For more information on Aurora’s three point plan, watch their YouTube video athttp://www.youtube.com/watch?v=tfNg2GveXzI. Alternatively, visit their websitehttp://www.aurora-clinics.co.uk/treatments_chest_breast_enlargement.html

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NHS Criteria Crisis? Will The Change In VAT Finally Move The NHS To Review Their Qualification Of Candidates For Cosmetic Procedures?

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There have been several reports in the media in recent months suggesting that the government is to add VAT to cosmetic surgery procedures. If this is true patients will be charged an extra 20% on the procedures that they undergo. However, the picture is even more worrying for the NHS which, under certain circumstances, offers cosmetic surgery for free. If the VAT rumours are true then the NHS will find itself under financial pressure at a time when it can ill afford to be so. In this article we will look in depth at the government proposals on taxing cosmetic procedures and their effect on the NHS. We will then decipher whether the NHS will ultimately be forced to review their qualification for candidates undergoing cosmetic surgery.

HM Revenues and Customs
In autumn 2011 HM Revenues and Customs stated that they wanted to clarify the existing legislation on which types of cosmetic surgery attract VAT. They claim that any cosmetic surgery carried out for medical reasons is not taxable. However, surgery simply carried out to improve appearance should be taxed. The department said this had always been the case and new legislation had not actually been introduced. Cosmetic surgeries disagreed arguing that this tax had never been enforced so if it was now suddenly going to be enforced law it was, in effect, a new law. However, the boundaries between cosmetic surgery for medical and aesthetic reasons are not always as easy to define as, say the difference between rhinoplasty surgery to help alleviate problems with breathing and liposuction to tackle a pesky “muffin top”.

A surgeon could argue that a female requesting breast enlargement surgery needs it to combat depression, a medical condition. Breast enlargement would traditionally be seen as an aesthetical procedure but in this instance it may be passed as medical. Indeed, HM Revenues and Customs admit that each case needs to be judged on its individual merits.

So where does this leave the NHS?
Under current guideless the NHS only offers cosmetic surgery when it is deemed medically necessary. Therefore, the new legislation on VAT has no impact on the NHS. The health service will not have to foot additional bills whilst they continue to offer medical cosmetic procedures. It seems the NHS will have no reason to review their qualification of candidates for cosmetic procedures. In fact there are less likely to do so as any review may lead to non-medical procedures being carried out which would result in the service incurring the VAT charge.

There remains much confusion over the proposal of adding VAT to cosmetic procedures. The government themselves claim that some procedures are, and also have been, taxable. They claim they have not changed their policy but are simply clarifying the existing rules. It is clear, however, that the majority of cosmetic surgeries have not been charging their clients VAT for any procedures and the law has not been enforced. The outcry in the cosmetic industry reflects the panic felt by surgeons who worry potential patients may desert the UK for cheaper surgery abroad. The NHS, however, remains unaffected by this change or clarification because all the procedures carried out by the health service are for medical purposes so they will never attract VAT. It remains to be seen whether the government enforces the VAT on some cosmetic procedures but it is clear that the NHS will not be affected and therefore is under no pressure to review its candidates for surgery.

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The Harley Medical Group Report Surge In Liposuction Procedures

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The Harley Medical Group has reported thousands of enquiries for liposuction over the last month as a wave of what is termed ‘beach envy’ – jealousy of other women’s bodies – hit holidaymakers.

The rise has been driven largely by 30-plus women, with clinic staff reporting patient feedback that suggests Victoria Beckham has the most coveted star stomach. Abdominoplasty surgery enquiries are also up 32% over the last two months with some patients even taking their summer holidays as ‘surgery breaks’, using the time off to recover before returning to work rejuvenated.

Liz Dale, Director of The Harley Medical Group said: “You can get liposuction on various areas of the body, not just the stomach area. It can be used to target problem areas such as the hips, buttocks, inner and outer thighs, knees and double chins.

“Many of our patients come back from a holiday with a resolution to make a change to their life. With pictures of celebrities soaking up the sun in bikinis hitting the newspapers every day, British women are being spurred into taking action.”

Liposuction is performed under a general anaesthetic and takes one to two hours. A very small incision is used to insert the cannula to extract the fat and sometimes this is closed with a stitch or dissolvable suture. Following the operation, patients are required to rest for 48 hours and avoid bending and heavy lifting. Patients must wear a support garment until advised otherwise by their consultant.

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The Harley Medical Group Reports In Increase In Bald Patch Treatments

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The Harley Medical Group has reported demand from male patients for laser rejuvenation treatments is up +93% over the last quarter, across its 30 clinics.

Laser rejuvenation treatments now account for 11% of all non-surgical treatments carried out during June, July and August at the UK’s largest cosmetic surgery group. More unusual requests received this year are for skin regeneration treatments on receding hairlines, including laser treatment and chemical peels to reduce the appearance of aging sun spots.

Laura Marshall, specialist nurse counsellor at The Harley Medical Group, said: “The skin on the scalp is delicate and when not protected by hair or high factor sun cream is prone to burning which can cause dark patches, spots and wrinkles to form. Coming to terms with a receding hairline has always been a challenge for a man, but to then suffer the effects of sun damage on the balding area adds insult to injury. Rejuvenation treatments can help minimise the visible signs of aging skin.”

Liz Dale, Director, The Harley Medical Group added: “We’re not talking big numbers of bald–patch treatments but the fact we’re getting more enquiries does demonstrate how men are taking non-surgical treatments increasingly seriously as a cosmetic solution. With successful, high profile men, like Simon Cowell, openly talking about their cosmetic regimes it’s a subject that has become more acceptable for men to tackle.”

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The Harley Medical Group Reports World Cup Widows Plump For Jabs

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The Harley Medical Group is reporting that as the 2010 World Cup kicks off, many of its 29 UK clinics will be at ‘full capacity’ with non-surgical treatment bookings up 25% on the England match dates.

While many male footie fanatics have scheduled time off work to watch the first round of games in June, women across the country are making the most of the free time and booking rejuvenating peels and wrinkle relaxing injectables.

Keen to not to have any distractions this summer men are openly encouraging girlfriends and wives to spend more ‘me’ time, with pampering sessions and girls-only days out.

Liz Dale, Director, The Harley Medical Group, commented, “During the World Cup four years ago, we noticed a peak in female dominated treatments. This year the trend continues with enquiries for June up 48% compared to this time in 2006, which reflects the cumulative growth we’ve seen in non-surgical treatments overall. Women know they won’t be getting much attention from their husband or boyfriend while the football is on so this is the perfect feel-good factor treat.”

“Unsurprisingly we’re also expecting cosmetic surgery bookings for men to be down slightly – around 10% – in June for the first time in 20 months.”

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The Harley Medical Group Sees Increase In Botox Procedures For Men

Over the last week, The Harley Medical Group has seen a 26% increase in bookings from men wanting anti-sweat Botox treatments, dubbed ‘Sweatox’. As the summer months fast approach, amidst reports of record temperatures, increasing numbers of men across the UK are opting for Sweatox.

Used to prevent the embarrassment of slippery handshakes, unsightly underarm sweat patches and office shirts sticking to damp chests Botox injections work by freezing sweat glands, stopping perspiration in the palms of the hands, under arms, chest and soles of the feet. The effects last up to six months, so many men are preparing getting prepared for the rumoured sizzling summer ahead in the UK.

Liz Dale, director of The Harley Medical Group, said: “Nearly 10% of Botox treatments in the last month have been males specifically wanting anti-sweat treatments. Many are thinking ahead to the warmer summer months and want to avoid embarrassing sweat patches as they face rising temperatures on commuter-packed public transport.

“Dubbed Sweatox, this treatment is ideal for both those suffering from the medical condition, hyperhidrosis, as well as those just wanting to combat visible wet patches and clammy palms.”

Botox is currently the second most requested non surgical procedure at The Harley Medical Group.

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The Harley Medical Group Reveals Many Voters Swayed On Looks Alone

The Harley Medical Group’s latest poll has found that many UK adults confess that a politician’s appearance influences the way they vote, and Brown comes out bottom of the pile for style.

Never before have politicians been under such scrutiny for their outward appearance as this year, with the series of public debates. Now, a new poll out by The Harley Medical Group reveals that over a quarter (26%) of people confessed that a politician’s appearance influences the way they vote, whilst a further 29% said it may sway their vote.

The Harley Medical Group’s survey of 2,000 adults also showed that the party leaders clearly aren’t getting enough sleep with respondents agreeing that all three would benefit from cosmetic surgery to remove their eyebags. However, almost three times more respondents (61%) suggested Gordon Brown should opt for the scalpel on his eye bags, with just 27% and 28% urging David Cameron and Nick Clegg respectively, to do the same.

While David Cameron and Nick Clegg are closely vying for the crown of style king, Gordon Brown’s chances of another term in power are likely to be hindered by his lack of style in the public eye, with just 12% admitting to liking his dress sense.

Liz Dale, director at the Harley Medical Group, commented, “With so little between the candidates, everything counts at this stage and the visual impression they convey is key. We all know experience carries a certain weight but today’s results show people like a youthful face, with 43% of respondents saying this is important to them. Famously when Nixon and Kennedy went head to head in their presidential debate, Kennedy’s tanned, boyish looks helped him win the day and ultimately the election, despite Nixon taking the debate.”

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Procedures Increase With 40+ Post-Divorce Women

The Harley Medical Group has reported a 9% (year-on-year) rise in women aged 40+ years booking in for anti-aging surgery and non-surgical procedures as an ever-growing number of older women in the public eye get into relationships with men markedly their junior. The group has also noted a spike in the number of divorcees investing in cosmetic procedures to help them find new confidence.

Clinic staff have reported that many female patients aged 40+ are increasingly using divorce settlement money to fund cosmetic procedures. Liz Dale, director at The Harley Medical Group, commented, “We’ve all read about Sharon Stone, Janice Dickinson, and Sam Taylor-Wood embarking on affairs with younger men but it’s not just celebrities who are looking for new relationships in middle-age. Women aged 40-plus are increasingly citing embarking on a new relationship as a reason for undergoing rejuvenation treatments. We estimate that around 30% of our 40+ patients are divorcees.”

Mark Keenan the founder of the online divorce service, Divorce Online, commented: “Women are increasingly factoring in extra money in their divorce settlements for cosmetic treatments. After a stressful, unhappy divorce period many want to overhaul their life and often having a relationship with a younger man helps them feel energised. We are seeing more and more women making the most of the extra money and time they have by, for example, going travelling, buying a car or getting some cosmetic work done – our clients see it as part of the starting-over process.”

Liz Dale concluded, “Women simply want to look as young as they feel – inspired by older style icons like Stephanie Beecham and Susan Sarandon. It’s natural that young men will sit up and take note of these powerful, attractive women who aren’t afraid to get the most out of life.”

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The Harley Medical Group Challenges Traditional Beauty Solutions

The Harley Medical Group is launching a new advertising campaign designed to highlight the more practical solutions offered by cosmetic and non surgical procedures.

The Harley Medical Group Challenges Traditional Beauty Solutions

The UK’s largest cosmetic surgery company hopes to tap into the day-to-day concerns of the ‘ordinary’ person to demonstrate how, contrary to some common perception, cosmetic solutions can give less dramatic and more functional beauty solutions.

The adverts, designed by Medicine Man, include an image of the bottom half of a bikini-clad woman’s body with the tag line “Bad hair day…ever considered laser hair removal.”

Another highlights how on average a woman will shave her legs 11,500 times – suggesting laser hair removal as a safe, permenant and hassle-free alternative.

Liz Dale, Director, The Harley Medical Group commented, “The adverts are now appearing on the back-end of buses across the UK. We deliberately set out create advertising that will make people do a double-take and demonstrate clearly how cosmetic and non surgical treatments can be an effective solution to unwanted hair or the removal of stubborn fat .”

The series of five adverts cover liposuction, breast surgery, lines and wrinkles treatments and laser hair removal.

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The Harley Medical Group Opens New Clinic in Glasgow

The Harley Medical Group has revealed that Scottish people are five times more likely to have cosmetic surgery than the average person. 5% of Scottish men and women say they would have, or have already had cosmetic surgery, while one in ten would opt for non-surgical solutions, such as Botox. The findings come as The Harley Medical Group adds a new Glasgow clinic – the fifth new clinic opening over the past year – to its UK and Ireland portfolio, bringing the total estate to 28 clinics, with Edinburgh and many other in the pipeline for 2010.

Following the announcement last year that craggy Scot, Gordon Ramsey, has fillers in his chin to soften deep lines, it’s perhaps less of a surprise that over 4% of Scottish men would have cosmetic surgical or non-surgical treatments. Scottish women are also looks conscious with 7% of them admitting they would have cosmetic procedures, and 17% would look to battle aging with non-surgical solutions.

Scottish men cite native sex symbol Gerard Butler as the person whose looks and physique they most covet. Meanwhile, women admire the way Helen Mirren has held back the years, despite being in her 60s. The actress, who says she would certainly consider having cosmetic surgery, was named by 15% of Scottish women, as the person they most aspire to look like.

The Harley Medical Groups Glasgow Clinic Manager Donna Ward stated, “We’ve had really positive feedback from prospective patients anticipating the clinic opening. Scottish patients, who have been travelling to Newcastle, Liverpool and Manchester clinics now have a brand new facility on their doorstep.

“We’re already booked out to the middle of next month. Treatments for rosacea, which is redness of the skin, and laser treatments for sun damage have been proving very popular. The most enquired about surgical procedures to date has been breast reduction by men and for women it is breast augmentation and uplift, with Liposuction a close 2nd for both males and females…

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Report Says Man Tuck Surgery On The Rise

The Harley Medical Group has reported that men are increasingly using cosmetic surgery to banish their unsightly belt overhang.

Dubbed by surgeons as the ‘man tuck’, over 55% more men aged 35+ had tummy tucks (abdominoplasties) in the first two months of 2010 compared with the same time last year, with the figures still rising, according to The Harley Medical Group.

‘Man Tuck’ patients have been undergoing the surgery in order to stay looking trim and youthful and to ensure they aren’t overlooked in the competitive work environment. Around 55% of ‘man tuck’ patients at The Harley Medical Group have surgery post-weight loss to remove stubborn fat and excess skin on their stomachs.

Liz Dale, Marketing Director of The Harley Medical Group, said, “Many of the ‘man tuckers’ are businessmen who have been on a health kick but, following weight loss, find themselves with loose overhanging skin on their stomachs. Competition in the workplace sees many men fighting to be fit but losing the weight around the midriff can throw up as many problems as it solves.”

Alan Bradley who had a tummy tuck and male breast reduction at The Harley Medical Group after losing 12 stone, commented, “It was demoralising to have lost so much weight just to be left with huge flaps of skin that made me feel as unattractive as before. The surgery means I’m now more mobile and healthier and it has made it easy for me to keep the weight off.”

Additional figures released by The Harley Medical Group show that there has also been an increase of 23% over the year in men of this age group undergoing rejuvenation procedures, with Botox and fillers up 23% and 17% respectively.

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The Harley Medical Group Finds Awards Season Driving Demand For Eyebrow Lifts

The Harley Medical Group reports that high arches are the must-have look for this year, with Megan Fox, Eva Mendes and Beyonce sporting sculptured brows on the red carpet.

The Harley Medical Group, the UK’s largest cosmetic surgery provider, is reporting increased enquiries into non-surgical eyebrow lifts of around 39%, as women across the UK try to emulate the look of the stars.

The Harley Medical Group Finds Awards Season Driving Demand For Eyebrow Lifts

A spokesperson at The Harley Medical Group commented: “The non-surgical side of the business has seen real growth over the past year and our non-surgical specialists are seeing an increase in ‘combination treatments’, which offer affordable and effective solutions for lines and wrinkles. The eyebrow lift is a safe, lunchtime treatment, with the striking effect of reducing lines and opening up the area around the eye.”

According to staff at The Harley Medical Group clinics across the country, the increase in enquiries has been noticeable, with Angelina Jolie as the star possessing the looks which most women want their eyebrows to imitate. This impact on enquiries has been felt most within the London area, where the greatest increase in enquiries has been experienced.

Dr Nick Milojevic, Cosmetic doctor at The Harley Medical Group, commented, “The eyebrow lift is achieved with a combination of Botox and dermal fillers. The resulting effect gives a smooth, wrinkle free brow and helps make eyes appear larger and more open.”

Brows can be non-surgically lifted with a combination of Botox into the brow area, followed by an injection of dermal fillers into the arch of the eyebrow. The treatment is most effective if patients have an injection of Botox initially and then have the fillers treatment two weeks later. The Botox helps even out wrinkles and tighten the skin, while fillers add volume to plump and smooth creases. Results last for six to nine months.

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The Harley Medical Group Reports Rise In Laser Hair Removal

With Valentine’s Day just around the corner, The Harley Medical Group has seen an increase in bookings for laser hair removal on the bikini line. The Harley Medical Group, has identified an annual spike in enquires around this time of year as women prepare for the romantic night. The treatment usually requires six to eight courses of laser treatments.

Laser hair removal is proven to permanently remove hair so, unlike with waxing, regrowth is not an issue.

Lisa Littlehales, clinic manager for The Harley Medical Group, said: £The real benefit with opting for laser hair removal is that you won’t have to worry about regrowth and unhygienic ingrown hairs, which can easily become infected as a result of shaving. To keep the female area smooth is a really low maintenance look, which is particularly good for time-limited women who don’t have hours to put into an intense grooming regime but who want a long-term solution to staying fuzz free.”

Laser hair removal, which has seen an increase of 15% year on year to date, is the most popular non-surgical procedure at The Harley Medical Group’s 27 UK clinics. The Harley Medical Group uses the Alexandrite (Class 4) laser designed to work on lighter skin, the YAG laser for darker skin and the Isolaz which can be used on all types of skin. All lasers penetrate deep into the dermis and as the heat builds up the hair follicles are disabled in the active growth phase, enabling effective hair removal.

All consultations at The Harley Medical Group are carried out by a fully qualified cosmetic surgery nurse counsellor followed shortly thereafter by a fully qualified and registered Plastic Surgeons. The Harley Medical Group has been established for more than 26 years and has 27 clinics in the UK and the Republic Ireland.

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idPatients Now Choose Between Saline and Silicone Breast Enhancement

Patients wanting to improve their bust line will eventually need to choose between saline and silicone breast enhancements. In the 90s, there were some concerns raised that silicone implants were tied to health issues, but years of extensive research and testing could find nothing. This means that, while doctors may recommend one or the other for specific reasons, patients will still need to weigh the pros and cons of choice and make the final decision.

idPatients Now Choose Between Saline and Silicone Breast Enhancement

Silicone breast implants are made of a silicone rubber shell filled by the manufacturer to a specific size with non-toxic silicone gel. They come with various shell types, volumes, colours, shapes, and thicknesses to help physicians make them appear as natural as possible. However, it’s important to note that this variety is not adjustable and requires a larger incision below the breast because they are prefilled.

With the same outer shell as silicone implants, saline devices are filled with a saline solution, which is better known as a saltwater solution. They can come prefilled by the manufacturer to a specific size, or they can come deflated.

The deflated versions are favoured because they can be placed through the belly button, under the arm, around the areola, or under the arm through a small incision. This provides plastic surgeons with a number of options to hide the incision. Then, physicians can fill them to the correct size and firmness. Adjustments can then be made at any time through a minor surgery.

Patients do state the saline implants feel harder than normal and have a texture that resembles a water balloon. To help offset this effect, however, new surgical techniques have made it possible for plastic surgeons to set the implant behind the chest muscle in addition to overfilling it slightly.

Plastic surgery experts warn patients that there are risks involved with this procedure, regardless of the implant chosen. Permanent damage, infection, excess scar tissue, breast pain, and the need for additional surgeries are just a few of these risks. Both materials are also at risk for leakage. A leak in saline implants, however, is almost instantly noticeable while silicone implants are difficult to see because the gel leaks and collects in the surrounding tissue. Silicone and saline implants can also interfere with the detection of breast cancer and dense tissue.

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What is our Ideal Body Shape?

It is well documented that over the decades our ideal body shape and size has changed from the voluptuous screen goddesses such as Marilyn Monroe and Bridget Bardot to the size Zero celebrities of today.

The average ideal dress size back in the 1940s and 50s was a 12-14, while last decade the ideal shapes of our screen icons changed significantly towards the increasingly svelte sizes of Victoria Beckham and Madonna. However, a poll out at the end of last year revealed that fuller, curvy figures rule as Kate Winslet and Kelly Brook top the survey for the most desirable celebrity bodies.

Whilst we can’t all be the spitting image of our favourite Hollywood stars, the good news is that such life changing surgery is not exclusive to celebrities. Those of us who are unhappy with their size and shape can take action and boost their confidence.

The Hospital Group, one of the UK’s leading cosmetic surgery clinic, offers a wide range of both surgical and non-surgical treatments from BOTOX® and facial peels to breast enlargement and weight loss surgery.

David Ross, Chief Executive of The Hospital Group said: “At The Hospital Group, people can be assured of a dedicated, professional service, with astounding success rates and a limited waiting time. Our surgeons have years of experience, and can advise you honestly on how The Hospital Group can adapt your body – and ultimately change your life.”

The Hospital Group is committed to providing the very highest standards and all procedures are performed by an expert medical team in state-of-the-art facilities that are second to none.

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Women Are Still Lusting After The Perfect Body Shape With The Hourglass Figure Proving Most Popular

The Hospital Group has seen a dramatic increase in women plumping for breast enlargement, with women citing voluptuous celebs such as Kelly Brook, Eva Mendes and Megan Fox as having the figures they admire most.

With Kelly Brook hitting the headlines in a new poster campaign which has been doctored to better cover up her E-cup assets, The Hospital Group reports that the majority of female patients look to go up just two cups sizes.

Women who want to achieve the curvy yet classy and natural look can choose f r o m a vast range of Allergan implants at The Hospital Group; including revolutionary Natrelle. With a range of over 500 implants in the Natrelle range, the patient has a choice of four projections and gel types as well as a number of textured and smooth surfaces, allowing a more natural and individual breast enhancement.

A total of up to 36 measurements are taken during the computer-aided consultation, followed by a discussion of the patient’s individual requirements for a very accurate selection of implants. The patient then has the opportunity to “try on” the implants using unique vest-type garment with specially designed inserts to simulate the effect of a breast augmentation.

David Ross, chief executive of The Hospital Group, said: “Women often want to increase their breast size, whilst achieving a natural look and feel.

“This fabulous new technology allows patients to actually see the difference our bespoke implants will have on both posture and appearance before undergoing any form of treatment. This in turn ensures patients will be completely satisfied with the proposed enhancement”.

Since The Hospital Group was established in 1992, it has grown f r o m a small pharmaceutical company to one of the UK’s foremost cosmetic surgery providers. The Group is committed to providing the very highest standards and all procedures are performed by an expert medical team in state-of-the-art facilities that are second to none.

Via EPR Network
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Blonde Bombshell Aisleyne Horgan-Wallace Has Been Voted In The Top 10 Best Surgery Category

Blonde bombshell Aisleyne Horgan-Wallace has been voted in the top 10 “Best Surgery” category in this week’s Heat magazine as part of their cosmetic surgery special.

The Big Brother star recently had a breast enlargement at The Hospital Group, increasing her bust size from a DD to an E.

Aisleyne said: “You hear of people booking in for surgery and not getting the look they wanted, and that was me before.

“I just wanted to get the shape sorted out. My boobs were sitting quite far apart so I wanted something which gave me much more of a cleavage.

“I definitely don’t want them massive like Jordan or super-pert like Victoria Beckham, just something natural which is going to look good in a dress.”

Heat asked 1,000 of their readers to vote on their best and worst celebrity surgery as well as procedures they would most like to have. Liposuction came out on top, closely followed by breast enlargement and nose jobs. Surprisingly, pec implants came in eighth place.

Via EPR Network
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Optical Express Is Currently Launching Its First Television Advertising Campaign Highlighting Its Cosmetic Surgery Brand, The Cosmetic Clinic

The advertisement – a 30 second television ad – was created in an effort to put the brand, as well as the Bridgewater Hospital, on the map, and to let the residents of Manchester know that they have a state-of-the-art hospital at their doorstep.

The advertisement features a series of women in their daily routines; shopping, swimming, and sitting down for drinks with friends. The theme is body confidence and feeling good about yourself, which is the message the company wants to promote with regards to The Cosmetic Clinic, and which fits with the motto of the clinic: Your body, your choice.

Bridgewater Hospital, where The Cosmetic Clinic is based, is a custom-built private medical hospital hailed for its advanced technologies, some of which are unique in the UK. The cosmetic surgery hospital ward consists of private cubicles to ensure privacy for patients, all centrally located around a nurses’ station. The hospital’s diagnostic suite is fully digitised for immediate transmission of information, and equipped with the latest diagnostic radiology equipment.

Each of the three operating theatres has been created to meet extremely high air quality specifications as to avoid airborne infections, and a closely observed recovery area has been created so that patients can be monitored as they wake up from their anaesthetic.

The Cosmetic Clinic offers a full range of procedures, from breast enlargement, reduction and uplift, to liposuction, tummy tucks, and rhinoplasty. Though the current advertisement targets women, The Cosmetic Clinic offers procedures for both men and women. All surgeons are on the Specialist Register of the General Medical Council, and FRCS (Plas) accredited, to ensure the highest quality of care.

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Report: British Breasts Go Smaller

The Harley Medical Group reveals that, as Ulrika Johnson grabs the headlines for her reduced and reshaped breasts, the trend for down-sizing has hit its 26 clinics with breast reduction surgery up 7.8%. In addition, 75% of women who have had a breast augmentations at The Harley Medical Group in the last six months, opted to go up just
one or two cup sizes.

Mr Riccardo Frati, surgeon for The Harley Medical Group, comments on breast reduction surgery: “Many women feel over-sized breasts dominate their appearance, some find it makes exercising very difficult and in extreme cases large breasts can cause physical discomfort including backache, neck pain and poor posture. A breast reduction will take away excess tissue, fat and skin to give smaller, better proportioned breasts.”

Liz Dale, director at The Harley Medical Group, adds: “Over the last year we have seen a definite move towards smaller, more natural looking breast shapes, as illustrated by today’s breast reduction figures. Where women are choosing to have breast enlargement surgery they’re opting to go up just one or two sizes with C/D cup the most popular size. Contrary to popular belief, most cosmetic surgery patients want to fit in – not stand out.”

Breast reduction surgery usually takes three hours to complete, depending on the size of the breasts. The operation is carried out under general anaesthetic and patients stay in hospital for one or two nights. Breast reduction patients are required to wear a supportive bra for up to three months to keep the breasts well supported whilst healing takes place and ensure the best possible results.

All patients considering cosmetic surgery should ensure that their surgeon is trained and registered in the GMC Specialist Register as a plastic surgeon and ensure that their first consultation is carried out by a medical professional. Every surgeon at The Harley Medical Group is GMC registered as a Plastic Surgeon and all consultations are carried out by a fully qualified Cosmetic Surgery Nurse Counsellor. The Harley Medical Group has been established for 26 years and has 26 clinics in the UK.

About the Harley Medical Group:
The Harley Medical Group is the UK’s largest cosmetic and plastic surgery provider, performing more procedures and with more clinics than any other cosmetic surgery provider. It has been established for over 25 years and is one of the most highly-regarded Cosmetic Surgery Groups operating in the UK, with over 435,000 patients treated to date.

The Harley Medical Group is renowned for introducing and pioneering most new surgical and non surgical techniques to the UK and Irish markets, such as Aesthera PPx, Laser Hair Removal, Cool Touch Laser, Silk Touch Laser, Collagen for lines and wrinkles, Laser for snoring, Tumescent Liposuction, LPG cellulite treatment etc. All new treatments and techniques are first thoroughly researched and tested before they are submitted for approval by the Group’s Medical Advisory Committee, as being suitable for application by the Group’s fully trained and specialized Plastic Surgeons, Doctors and Treatment Nurses.

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