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The Harley Medical Group Busts Cosmetic Surgery Myths

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The UK’s leading cosmetic surgery group, The Harley Medical Group, have today revealed research findings which bust some of the industry’s biggest myths and uncover what motivates people across the UK to have cosmetic surgery.

In the first ever survey of its kind, conducted across the Group’s 31 clinics nationwide on over 20,000 patients, the results challenge many of the longstanding myths that surround the cosmetic surgery field revealing over 85% of UK patients opt for surgery due to a confidence issue and that 95% will think about having a procedure for more than two years before they go ahead.

Lisa Littlehales, Lead Nurse Counsellor at The Harley Medical Group, says: “Patients who are looking into surgical options have lots of questions about their procedure and it is important that they are properly informed.

“We decided to do the survey as people often people have assumptions about cosmetic surgery, which in reality are completely untrue. One of the biggest myths is that cosmetic surgery is purely about vanity, when in actual fact it is most often a confidence issue which the patient has not been able to resolve through other means.”

Top Myths Revealed by The Harley Medical Group

All facts are according to The Harley Medical Group

MYTH
Having cosmetic surgery is addictive and most people go on to have multiple procedures after their first.

FACT
95% of patients will only have one procedure that they’ve been thinking about for several years. It’s a confidence thing with many people.

MYTH
Women who have breast enlargement surgery look fake and just want to have big breasts like Jordan.

FACT
Most women only go up by one or two cup sizes and the average size is a C cup. Women are now wanting a more natural look opting for a tear-drop shaped implant rather than the traditional round high contour.

MYTH
Cosmetic surgery is now so commonplace; most people view it as just another beauty treatment.

FACT
Research shows that on average patients think about their surgery for two to three years before going ahead with it.

MYTH
More men are now having cosmetic surgery than women!

FACT
There’s been a huge growth in men having surgery, but they still only make up 17% of patients at The Harley Medical Group.

MYTH
People have cosmetic surgery to stand out.

FACT
Most cosmetic surgery patients don’t have a procedure to stand out; they have treatment to help them fit in.

MYTH
Most people that book in for surgery are young girls who are over critical about their appearance.

FACT
45% of all female patients who enquire and have surgery at The Harley Medical Group are mothers looking for treatments to help combat the effects of pregnancy and regain their confidence. The Harley Medical Group have also seen a 17% increase in patients over 65, across their 31 clinics, in the UK and Ireland, between 2005 and 2010.

MYTH
Plastic surgeons can make you look like your favourite celebrity.

FACT
Each patient is individual and a surgeon will work with a patient’s existing factors in order to produce a desired result – it is not possible to make one person look exactly like another.

MYTH
If you are overweight you can just have liposuction to make you slim

FACT
Liposuction is not a weight loss technique and produces best results on patients that have lost weight and are looking to remove small pockets of stubborn fat. Also, it’s not just women that opt for Liposuction, 25% of Liposuction patients are male.

MYTH
If you’re standing in the supermarket queue, chances are someone in that queue has had cosmetic surgery of some sort.

FACT
Only about 1% of the population have had surgery.

MYTH
Most people go abroad for surgery because it’s cheaper.

FACT
Many people feel uncomfortable about travelling so far away from home when having a major operation and feel it’s more risky.

MYTH
You’ll only meet sales people when you go to a big cosmetic surgery provider.

FACT
Reputable providers only use medically trained staff. Patients should always meet with a medically trained professional nurse counsellor to discuss their procedure and will always meet their surgeon before the operation.

MYTH
Cosmetic Surgery Industry will be one of the first things to be hit by a credit crunch as it’s a vanity led industry and not essential.

FACT
Most patients think about and plan their surgery for many years. They are unlikely to want to put it off and instead consider it an investment. The Harley Medical Group is currently reporting a 29% YOY increase in demand for surgery, defying the credit crunch.

Via EPR Network
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Dare To Bare – Confidence Is The Number One Reason Irish Women Cite For Having Cosmetic Surgery

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The Harley Medical Group can confirm that confidence is the number one reason people cite as the reason for having a surgical procedure. People want to wear and bare but confidence is the key internal emotion that manifests in our behaviour.

Speaking about this Liz Dale, director of The Harley Medical Group said: “We see a large number of clients every day when asked why the client wants to have a procedure done the number one reason cited is confidence.

“When we are not confident/happy about certain elements of our physical features (and women win hands down in this area), we tend to ‘cover up’ with make-up, clothing or we become hermits. When we are happy we let the whole world see!

“However there are lots of myths around cosmetic surgery. 95% of people only have one procedure that they have been thinking about for several years.”

The following are 8 common myths about cosmetic surgery:

8.
MYTH: Having cosmetic surgery is like redecorating your house, once you’ve done one room, you move onto the next i.e. once you’ve had a nose job for example, you’ll have breast enlargement surgery next.

FACT: 95% of patients will only have one procedure that they’ve been thinking about for several years. It’s a confidence thing with many people.

7.
MYTH: Women who have boob jobs want to look like Jordan.

FACT: Most women only go up by one or two cup sizes and the average size is a C cup. Women also now want a more natural look and so opt for a tear-drop shaped breast implant rather than the traditional round high contour.

6.
MYTH: Cosmetic surgery is now so commonplace; most people view it as a beauty treatment and book it in for the next week.

FACT: Research shows that on average patients think about their surgery for two to three years.

5.
MYTH: More men are now having cosmetic surgery than women!

FACT: There’s been a huge growth in men having surgery, but they still only make up 20% of patients, according to The Harley Medical Group.

4.
MYTH: If you’re standing in the supermarket queue, chances are someone in that queue has had cosmetic surgery of some sort.

FACT: Only about 5% of the population has had surgery.*

3.
MYTH: Most people go abroad for surgery because it’s cheaper.

FACT: Many people feel uncomfortable about travelling so far away from home when having a major operation and feel it’s more risky.

2.
MYTH: You’ll only meet sales people when you go to a big cosmetic surgery provider.

FACT: Reputable providers only use medically trained staff. Patients should always meet with a medically trained professional nurse counsellor to discuss their procedure and will always meet their surgeon before the operation.

1.
MYTH: The cosmetic surgery industry will be one of the first things to be hit by a credit crunch as it’s a vanity led industry and not essential.

FACT: Most patients think about and plan for their surgery for many years they’re then unlikely to want to put it off and instead consider it an investment.

The Harley Medical Group is currently reporting a 35% increase in demand for cosmetic surgery, defying the credit crunch.

More Facts About Cosmetic Surgery:
All research and data comes from The Harley Medical Group unless otherwise stated.

The Harley Medical Group’s Top Procedures for Men & Women in 2010

Top Surgical Procedures for Women:
1. Breast Augmentation (costs from €6110)
2. Liposuction (Costs from €3730)
3. Rhinoplasty (costs from €5520- €7040)
4. Abdominoplasty (costs from €7740)

Top Surgical Procedures for Men:
1. Rhinoplasty (costs from €5520- €7040)
2. Liposuction (costs from €3730)
3. Gynaecomastia (costs from €6670))
4. Otoplasty (costs from €3760)

For more information on The Harley Medical Group and the treatments they offer, or to organise a consultation, please call 1850 24 24 42 or visit online atwww.theharleymedicalgroup.ie.

Become a fan of The Harley Medical Group’s Facebook page –facebook.com/theharleymedicalgroup and follow @HarleyMedical on Twitter to enjoy discount coupons, chances to win great prizes and much more.

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The Harley Medical Group, The UK’s Largest Cosmetic Surgery Provider, Has Released Its Performance Figures Covering The 12 Months Up To The End Of June 2009, Which Shows An Overall Growth Of 4% Over The Previous Year

The period covered by the report has proved to be a busy time for The Harley Medical Group, which achieved increases in both its cosmetic surgery provision and a notable uplift in its non-surgical divisions, with the group’s clinics in Cardiff, Newcastle and Southampton performing particularly well.

The Harley Medical Group

While breast enlargement remained the most requested surgical procedure across The Harley Medical Group’s 26 clinics, abdominoplasty surgery saw the biggest growth across the financial year (up 23%), followed by rhinoplasty which increased by 15% and liposuction (13%).

The non-surgical division has also been rapidly expanding and now accounts for 29% of Group revenue (up from 27% a year ago), with facial peels showing the biggest treatment uplift, up 171% year on year.

To help deal with the increase in the number of requests, The Harley Medical Group opened six new clinics throughout the year, with new branches launched in Maidstone, Cambridge, Reading, Sheffield, Liverpool and Manchester. The next clinic is due to be opened in Glasgow this September, giving the group a total of 27 clinics, although Chairman Mel Braham intends to quickly grow the estate, with the target set at 90 clinics across the UK and Ireland.

Mel Braham commented, “Per capita, people are five times more likely to have cosmetic surgery in the US so there’s a huge market potential still remaining in the UK. Despite the recession we’re seeing increases in surgical and non-surgical procedures at our existing clinics and that’s why we’ve committed to an expansion programme.”

Three new revolutionary treatments are also due to be released exclusively through The Harley Medical Group in 2009, including the first and currently only, FDA approved treatment for successfully reducing and removing stretch marks, a problem that afflicts nearly 90% of all women over the age of 25.

About The Harley Medical Group:
The Harley Medical Group is the UK’s largest cosmetic surgery provider, performing more procedures and with more clinics than any other cosmetic surgery provider. It has been established for 26 years and is one of the most highly-regarded Cosmetic Surgery Groups operating in the UK. The Harley Medical Group has conducted over 435,000 procedures to date.

The Harley Medical Group is renowned for introducing and pioneering most new surgical and non surgical techniques in the UK and Irish markets. These include breast enlargement surgery, Aesthera PPx, Laser Hair Removal, Cool Touch Laser, Silk Touch Laser, Collagen for lines and wrinkles, Laser for snoring, Tumescent Liposuction, and LPG cellulite treatment.

All new treatments and techniques are first thoroughly researched and tested before they are submitted for approval by the Group’s Medical Advisory Committee, as being suitable for application by the Group’s fully trained and specialized Plastic Surgeons, Doctors and Treatment Nurses. The Harley Medical Group is now 26 years old and has an annual turnover in excess of £35 million.

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Report: British Breasts Go Smaller

The Harley Medical Group reveals that, as Ulrika Johnson grabs the headlines for her reduced and reshaped breasts, the trend for down-sizing has hit its 26 clinics with breast reduction surgery up 7.8%. In addition, 75% of women who have had a breast augmentations at The Harley Medical Group in the last six months, opted to go up just
one or two cup sizes.

Mr Riccardo Frati, surgeon for The Harley Medical Group, comments on breast reduction surgery: “Many women feel over-sized breasts dominate their appearance, some find it makes exercising very difficult and in extreme cases large breasts can cause physical discomfort including backache, neck pain and poor posture. A breast reduction will take away excess tissue, fat and skin to give smaller, better proportioned breasts.”

Liz Dale, director at The Harley Medical Group, adds: “Over the last year we have seen a definite move towards smaller, more natural looking breast shapes, as illustrated by today’s breast reduction figures. Where women are choosing to have breast enlargement surgery they’re opting to go up just one or two sizes with C/D cup the most popular size. Contrary to popular belief, most cosmetic surgery patients want to fit in – not stand out.”

Breast reduction surgery usually takes three hours to complete, depending on the size of the breasts. The operation is carried out under general anaesthetic and patients stay in hospital for one or two nights. Breast reduction patients are required to wear a supportive bra for up to three months to keep the breasts well supported whilst healing takes place and ensure the best possible results.

All patients considering cosmetic surgery should ensure that their surgeon is trained and registered in the GMC Specialist Register as a plastic surgeon and ensure that their first consultation is carried out by a medical professional. Every surgeon at The Harley Medical Group is GMC registered as a Plastic Surgeon and all consultations are carried out by a fully qualified Cosmetic Surgery Nurse Counsellor. The Harley Medical Group has been established for 26 years and has 26 clinics in the UK.

About the Harley Medical Group:
The Harley Medical Group is the UK’s largest cosmetic and plastic surgery provider, performing more procedures and with more clinics than any other cosmetic surgery provider. It has been established for over 25 years and is one of the most highly-regarded Cosmetic Surgery Groups operating in the UK, with over 435,000 patients treated to date.

The Harley Medical Group is renowned for introducing and pioneering most new surgical and non surgical techniques to the UK and Irish markets, such as Aesthera PPx, Laser Hair Removal, Cool Touch Laser, Silk Touch Laser, Collagen for lines and wrinkles, Laser for snoring, Tumescent Liposuction, LPG cellulite treatment etc. All new treatments and techniques are first thoroughly researched and tested before they are submitted for approval by the Group’s Medical Advisory Committee, as being suitable for application by the Group’s fully trained and specialized Plastic Surgeons, Doctors and Treatment Nurses.

Via EPR Network
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