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Minion Mayhem at Scrivens Opticians

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Scrivens Opticians has teamed up with the stars of the Despicable Me 2 film, the mischievous Minions – famous for their goggle specs – to encourage parents to take their children for regular eye tests.

To celebrate the release of the hilarious animated adventure on DVD and Blu-ray (25th November), youngsters who take the Minion approved eye test at their local Scrivens branch will receive a special certificate and, if they need glasses, can choose from a range officially approved by the goggle-wearing characters.

The new campaign has been launched after figures from the Health & Social Care Information Centre* showed eye examination rates among under 15s had fallen to a 10 year low. If unchecked, poor eyesight can affect children’s education as well as their overall development, so the Minions have been enlisted to help raise awareness of the importance of regular check-ups.

Scrivens Opticians optometrist Paul Sidhu said: “We’re very excited to be working with the mischievous little Minions from Despicable Me 2, who are favourites with all the family. We want to create an adventure in store which children will remember and take away with them. Ultimately, we’re encouraging kids and parents alike to have an enjoyable experience that will inspire them to return and have regular eye checks, to help keep their eyes healthy for life.”

The initiative runs until Christmas and to encourage the whole family to look after their eyesight, any parent who brings their child for a Minion approved test will receive 50% off their own standard eye test.

By booking a Minion approved eye test customers can enter a prize draw to win a UK family adventure break** where the kids will train to be secret agents like Gru and Lucy in Despicable Me 2, or a copy of the film on 3D Blu-rayâ„¢.

Scrivens Opticians & Hearing Care was established 75 years ago and remains a family run business today with 146 high street branches nationwide. For more information, visitwww.scrivensopticians.com

ENDS

Issued on behalf of Scrivens Opticians & Hearing Care by
Limegreen Communications
For further information please contact:
Lorna Bishop / lorna@limegreencommunications.com / 07851 314294
Jo Mathers / jo@limegreencommunications.com / 07799 662389

Photo Opportunity: If you would like to arrange a photograph at the branch of a child having his / her eyes checked and receiving a Minion authorised certificate then please contact Lorna or Jo

*Source: Health & Social Care Information Centre
• Only 19% of children under 15 years old have NHS eye examinations, a drop from 23.6% since 2002/3
• Students 16-18, fell from 4.9% to 4.4%
• However, the number of overall sight tests has risen from 9.7m to 12.3m
• 70% of youngsters have dental checks

** Prize package
The prize package is for a family of 4 and includes:
• 2 nights at a 4 star hotel in Cambridge in a family room (room only)
• 1 hour 20 spy school experience (children only), including:
o Train to become a secret agent, just like Gru!
o Hack enemy computers to thwart enemy attacks
o Sneak past laser triggers & through an enemy base
o Disarm fiendish weapons & escape the enemy base without being detected!
• Secret agent adventure day (children only), including:
o Surfing lesson at an indoor wave machine
o 20 minute high speed racing on a race car simulator
o 20 minute indoor rock climbing session, with expert instruction & safety equipment
• £200 towards food, drinks, tips, travel & spending money

Terms & Conditions
• Participants must be between the ages of 5 and 16 years old on date oftravel
• Participants must be 107cm tall for body boarding & 132cm tall for stand up riding.
• Participants must bring swimming costumes & towels in order to participate in surf lessons

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Optical Express Cameron Toll Unveils Following Major Refit

Optical Express in Edinburgh’s Cameron Toll has been unveiled following a major refit, and is now poised to serve customers even better.

Optical Express Cameron Toll Unveils Following Major Refit

“The shop looks amazing,” said Clare Elliot, the location’s General Manager. “It’s been transformed, and looks very sophisticated. It’s created a great buzz.”

The location has been updated to be more consistent with other Optical Express locations, with a white, modern look, and tiled flooring to replace the older, tartan carpets. The result is a brighter, and more professional looking clinic, with less visual elements detracting from the wide range of frames on display. A number of new glasses and sunglasses are now available, including frames from Dior and Givenchy.

According to Elliot, the entire team is enthused about the location’s big makeover.

“The whole team is very excited about the refit,” Elliot said. “We’ve always known that we have great products, and can offer a great shopping experience, and now the store looks brilliant as well.”

The clinic is located by the south entrance of the Cameron Toll Shopping Centre, a mile and a half outside of the Edinburgh city centre. Throughout the entire refitting process, the clinic remained open.

“We really wanted to minimise any inconvenience to our customers,” Elliot said. “We underwent the refit so we can provide a better experience for our customers, but at the same time, we didn’t want to close down the store in the process and put anyone out. We structured our refit as to have as little impact on our day-to-day operations as possible.”

The location carries over a thousand designer frames and sunglasses, including Ray-Ban, Marc Jacobs and Gucci. The location also offers an array of contact lenses. A convenient 1-hour service is available for making glasses, so customers can have their glasses ready by the time they are finished their shopping.

Optical Express is also Europe’s number one provider of laser eye surgery, with over 100 clinics across the UK and Europe, including Edinburgh, providing pre and post-operative care.

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Optical Express Launches Online Eye Expert

Optical Express has launched a new ‘Eye Expert’ section on its website. A collection of articles addressing a range of topics related to eyes, to provide a resource that is both informative and interesting.

With the addition of the Eye Expert section, Optical Express is positioning itself as more than just a provider of frames, lenses, and laser eye surgery – Optical Express is also a valuable source of information. The new articles cover a wide variety of topics dealing with eye anatomy and health, through to eye care, and addressing such questions as ‘Are carrots really good for your eyes?’ From the technical and the practical, to the entertaining, the content is designed to appeal to a wide array of readers.

“We’re the only provider of the complete eye care solution – from laser eye surgery to glasses, to contact lenses, to intraocular lens treatment,” Joanna Patterson, marketing assistant for Optical Express, said. “By offering an informative resource, we’re really trying to go above and beyond our current offerings and provide even more for our customers and patients. The Eye Expert section addresses a current lack of comprehensive resources of this kind related to eyes.”

There are resources dedicated to eye diseases, and others that are more beauty-oriented, but no one has really looked at tackling eyes in a broad way like Optical Express has.

Patterson added, “We are really excited about launching this part of our website, and hope that people embrace it. We’ve put a lot of time into compiling all of this information.”

New articles will be added frequently, as well as responses to questions and queries posed by readers.

“We’ve launched the site with information that we think will prove useful, but we’re hoping that comments and responses will really dictate the direction that we move with this,” Patterson said. “The Eye Expert section should ideally be a reflection of the information that our patients and customers are seeking. We are looking forward to getting feedback.”

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Optical Express Sponsors The Kirsty Clubs Angel Ball 2009

Optical Express has donated free laser eye surgery to the Kirsty Club’s annual Angel Ball, in an effort to support the Francis House Children’s Hopsice in Manchester. Held on Saturday, November 21st at the Hallmark Hotel, the event raised funds for the Hospice, a centre which provides support and care for terminally ill children and their families. The free surgery, available to be redeemed at any of Optical Express’ clinics across the UK and Europe, was raffled off among other prizes.

The star-studded event was hosted by Mike Sweeney. Other attendees included supermodel Caprice, singer Russell Watson, actor and singer Richard Fleeshman, and actors Sue Jenkins, David Fleeshman, William Roach and Denise Welch, among others.

Held annually since 2006, the Angel Ball was originally part of the campaign Kristy’s Appeal, designed to raise £5 million for the Francis House. After meeting this goal, the charity Kristy’s Club was founded, to provide continued support for the growth and ongoing running of the Hospice

About Optical Express
The Optical Express Group was founded in 1991 and is now a global leader of selected healthcare services, specialising in opticians services. The group covers optical stores, refractive laser eye surgery, glasses, contact lenses as well as dental clinics. Optical Express provides trained specialists to help patients determine which laser eye surgery treatment is best suited to their unique needs and offers the most advanced eye surgery treatments such as LASIK eye surgery and LASEK as well as Advanced CustomVue Wavefront and Intralase.

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Optical Express Has Launched Two Major Additions To Its Website: A Fully Comprehensive Careers Section And A New Ecommerce Site For Sunglasses

With the launch of the sunglasses site, the Optical Express website now features both sunglasses and contact lenses available for purchase online.

The revamped Optical Express careers section of the website includes descriptions of all teams under the Optical Express umbrella, from optometry, to the customer contact centre, to warehouse and distribution, to hospital services. This highlights the diversity of positions available at Optical Express, many of which are not usually associated with the business.

A number of employees from throughout Optical Express are profiled with testimonials describing their experiences with and motivations for joining the group. In addition, information about the recruitment process, training, rewards and benefits, and graduate programmes is available.

It is also possible to search and apply for jobs online, as well as simply submit a CV if there aren’t currently any relevant openings. While applications had previously been accepted in-store, applications to Optical Express, The Dental Clinic, and The Cosmetic Clinic will now only be accepted online. This will expedite and simplify the application process, as well as give applicants an opportunity to learn more about Optical Express, as well as the position that they are applying for.

The sunglasses section of the website has undergone a major overhaul as well, moving from a simple description of Optical Express’ offerings, to a full ecommerce site on which customers can purchase frames. The full range of frames offered from Optical Express will be available online, all with free shipping. This includes styles from Prada, Gucci, Dolce & Gabbana, Ray-Ban, YSL and Fendi.

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