The Harley Medical Group Ireland has revealed a cosmetic surgery boom amongst FAMs (forty or fifty year old alpha males) reporting year-on-year increases as follows:

+ Boytox up 43%
+ Microdermabrasion 32%
+ Face lifts up 16%
+ Male Breast Reduction 28%
+ Blepharoplasty up 26%
+ Chin lifts up 38%

The recession may have had an unexpected consequence for men, particularly those over 40, according to The Harley Medical Group who are today reporting a more than 300% increase in the past 10 years in the number of men seeking Boytox and other cosmetic surgery procedures at its Dublin clinic. While there was once a stigma attached to men seeking cosmetic improvements in Ireland, that taboo has nearly disappeared, especially among men seeking to save their job or to find a job. The number of men gettingfacelifts rose 16% from 2009 to 2010 while men using Boytox increased by a massive 43% and male liposuction rose 9%, according to new statistics just released by The Harley Medical Group. The reason for the increases appears to be related to a tougher job market, which has hit men disproportionately.

“We have attributed the dramatic rise in cosmetic procedures for men in Ireland to the fact that many men want to stay looking young so that they can compete with their younger counterparts as competition for jobs becomes fiercer during the recession”, says Liz Dale, Director of The Harley Medical Group.

“Many men are conscious that their appearance may be a reason that they received or did not receive a promotion or new job. These men claim that they either want to look younger, healthier, or both, in order to help their confidence and also assist them with their careers. Men in their forties often start with Rejuvenation Packages, a course of Boytox, a dermal filler and laser treatments, and then start looking for a more dramatic surgical solution when they hit their fifties, opting for surgery to remove eye bags and even full facelifts to turn back the clock,” she added.

The figures released today also reveal that 20% of all Botox patients at The Harley Medical Group are now men. According to The Harley Medical Group’s Boytox doctor, Dr Quinn, the average male Boytox patient is aged between 34 and 45 years.

Dr Quinn explains: “Our patients are looking to gain an edge in their looks and take off a few years. Most recently, I am treating patients who have just lost their jobs due to the recession and are seriously concerned about their future job prospects with many having spent several years in the same job. The results from a short treatment of Boytox and possibly dermal fillers can be dramatic and make them look younger while giving them more confidence in the job market. The main areas that men seek treatment for are excessive smile lines (or crow’s feet) and the deep horizontal lines across their forehead associated with ageing. Many of my younger patients opt for ‘Baby Botox’, a lighter variation of the treatment that uses extremely low doses of the toxin, giving a subtle and natural effect.”

Via EPR Network
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