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Bridgewater Hospital Launches Revamped Website

The Bridgewater Hospital has announced the launch of its new website, designed to better highlight the full range of services offered, as well as to communicate the hospital’s major points of difference.

Bridgewater Hospital Launches Revamped Website

One of the new features of the site is an interactive body map, whereby individuals can search for a treatment or condition by clicking on the relevant body part. Separate body maps are available for males and females.

The new site also includes a comprehensive database of treatments and other hospital offerings, profiles of the doctors and surgeons that work at the facility, and a forum, where patients and others can post questions for the hospital’s medical professionals to respond to.

The Bridgewater Hospital is located in central Manchester, and was acquired by the Optical Express Group in 2006. Renowned for its state of the art technology, the facility aims to provide the highest standard of patient care, offering treatments ranging f r o m cosmetic surgery, to orthopaedics, to pregnancy scans. Bridgewater also provides extensive diagnostic screening and is the surgery provider to a number of elite athletes, including Premiership and Championship Football Clubs, Premiership Rugby, and a variety of individuals preparing to compete in the 2012 Olympics.

Lesley Taylor, the executive director of the hospital, commented: “We’re incredibly excited about the launch of the new website. We feel that it more effectively communicates the wide range of offerings that Bridgewater has to offer, and provides patients with an informative, interactive, and professional resource.

“There are so many benefits of using a state of the art facility like ours, and we felt that our online presence should reflect these strengths. It is our hope that patients both embrace and engage with the new site.”

In addition to the treatments and services offered, the hospital also hosts regular information events. These events, covering topics ranging f r o m fertility, to teenage skin, to cosmetic surgery treatment options, are all free and open to the public. Information on upcoming events can be found on the hospital’s website.

Being part of the Optical Express Group, the hospital is also used to perform intraocular lens treatment (IOL), as well as other eye surgeries, though LASIK and LASEK are not performed on-site.

Via EPR Network
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Optical Express Optometrist Completes 7th Vision Aid Overseas Project

Optical Express Optometrist Ed Baldwin has successfully completed his seventh Vision Aid Overseas project, a trip to Burkina Faso to distribute eyeglasses and screen patients for cataract surgery.

Baldwin went on his first project with Vision Aid in 2001, working with a team to provide eye tests and eyeglasses in Latvian prisons. Since then, his projects have included such locales as Ethiopia, Moldova, Bulgaria, and Ghana. He has also served as a team leader on more than one occasion. Baldwin’s most recent trip was unique, however, because of the cataract screening element.

“My most recent trip to Burkina Faso was a little different, since we were not only giving out glasses but also trying to find patients who needed cataract surgery,” he said. “We found about a hundred patients that needed intraocular lens treatment, and another team went out a few weeks after us with surgeons. It was great, because normally when you see patients with cataracts you can’t really do anything about it.”

Vision Aid Overseas (VAO) sends teams of volunteer Optometrists and dispensingopticians to developing nations to screen and outfit patients with appropriate spectacles. Nearing its 25th anniversary, VAO has provided 300,000 individuals with spectacles, and conducted 600,000 eye tests.

Baldwin commented, “Volunteering is the most rewarding thing you can do,” Baldwin said. “It’s giving people sight where they would otherwise be blind. In a lot of places there are no provisions for eye care, so if you haven’t got a pair of glasses you can’t work and feed your family.

“When you test eyes back home in the UK, the general public have a huge choice of opticians. In parts of Africa, people will walk from miles around to see you. You’re really making a difference to people’s lives in a short space of time with something as simple as a pair of spectacles.”

Baldwin has worked for Optical Express since 2001, and is currently based in Cardiff, providing both laser eye surgery and intraocular lens treatment consultations to prospective patients.

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Optical Express Reports Successful Launch Of Ambassador Programme

The programme, available to all past laser and intraocular lens treatment patients of Optical Express, enables referrers to choose how they would like their referral reward – valued at hundreds of pounds – to be distributed. They can claim the reward themselves, give their friend or relative the full discount, or split the reward.

Optical Express Reports Successful Launch Of Ambassador Programme

After a trial run at the end of 2009, the Ambassador Referral Programme was officially launched in early 2010. Since then, over a thousand valued patients have taken advantage of the unique opportunity offered by the opticians.

“We’re extremely excited about how the programme has gone so far,” said David Carson, head of the Ambassador programme. “Everyone has really embraced the opportunity, and we’re seeing promising numbers and getting great feedback.”

All three options surrounding the allocation of the reward have been very popular, according to Carson.

“The fact that we’re seeing such a distribution of choices in terms of the reward really reaffirms to us that our patients appreciate the choice we’ve provided them with,” he said. “If one [option] had been overwhelmingly popular, we might have considered reworking the programme, but as it stands, the numbers indicate that our referrers like having all three options.”

Despite the relatively limited time frame in which the Ambassador Referral Programme has been running, patients have been extremely enthusiastic, Carson said.

“We’ve seen numerous patients referring three, four, even six of their friends and colleagues in the short time since we launched the programme,” he said. “Every day we’re getting calls from patients who have just been treated, anxious to receive their pack in the mail and start referring. The momentum that is building right now surrounding Ambassador is just phenomenal.”

Optical Express offers free laser eye surgery consultations at over 100 locations across the UK and Europe.

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Optical Express Launches Online Eye Expert

Optical Express has launched a new ‘Eye Expert’ section on its website. A collection of articles addressing a range of topics related to eyes, to provide a resource that is both informative and interesting.

With the addition of the Eye Expert section, Optical Express is positioning itself as more than just a provider of frames, lenses, and laser eye surgery – Optical Express is also a valuable source of information. The new articles cover a wide variety of topics dealing with eye anatomy and health, through to eye care, and addressing such questions as ‘Are carrots really good for your eyes?’ From the technical and the practical, to the entertaining, the content is designed to appeal to a wide array of readers.

“We’re the only provider of the complete eye care solution – from laser eye surgery to glasses, to contact lenses, to intraocular lens treatment,” Joanna Patterson, marketing assistant for Optical Express, said. “By offering an informative resource, we’re really trying to go above and beyond our current offerings and provide even more for our customers and patients. The Eye Expert section addresses a current lack of comprehensive resources of this kind related to eyes.”

There are resources dedicated to eye diseases, and others that are more beauty-oriented, but no one has really looked at tackling eyes in a broad way like Optical Express has.

Patterson added, “We are really excited about launching this part of our website, and hope that people embrace it. We’ve put a lot of time into compiling all of this information.”

New articles will be added frequently, as well as responses to questions and queries posed by readers.

“We’ve launched the site with information that we think will prove useful, but we’re hoping that comments and responses will really dictate the direction that we move with this,” Patterson said. “The Eye Expert section should ideally be a reflection of the information that our patients and customers are seeking. We are looking forward to getting feedback.”

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