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Medelita Gives Back With Newest Affiliation

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Medelita®, lab coat manufacturer and online retailer upscale men’s and women’s medical apparel, is pleased to announce their latest affiliation with the American Academy of Cosmetic Dentistry. Currently AACD members who make purchases through Medelita.com receive a 10% discount. In addition to this member discount, the premier lab coat and medical scrubs retailer will donate 5% off every purchase to the Give Back a Smile Program.

The AACD is dedicated to advancing excellence in cosmetic dentistry and encouraging high standards in patient care. The American Academy of Cosmetic Dentistry Charitable Foundation’s (AACDCF) mission is to assist in rebuilding the lives and dignity of survivors of domestic violence through compassionate cosmetic dental services and support programs. Our program provides restorative and cosmetic dentistry in the smile zone at no cost to qualified survivors through our nationwide network of volunteer cosmetic dentists and our support team of laboratories and dental manufacturers. Similarly, Medelita also holds elevated standards in providing professional, sophisticated, technically advanced apparel to the dentists, physicians, and surgeons they serve. Thus, the affiliation is a synergistic fit.

AACD members are able to choose from four dental-specific lab coats, or from seven additional lab coats and multiple colors of men’s and women’s scrubs, all visible at www.medelita.com. In addition to lab coats and scrubs, Medelita offers the very best clogs available to healthcare professionals. Medelita not only provides the essentials, but specifically designs dental-specific lab coats with cuffed sleeves and optional closure to the neck. By following OSHA recommendations for garment construction, and combining those features with quality construction and Advanced Dual Action Teflon® performance fabric, members appreciate Medelita as a thoughtful uniform ideal for dentists.

Members of the AACD will receive a 10% discount on all purchases made through Medelita by entering the promotional code GBSMILE. In addition, with every purchase made, Medelita will donate 5% to the Give Back a Smile Program. This program founded by the AACD was developed in recongnition of addressing the needs in the communities of AACD members. Volunteer cosmetic dentists and laboratory technicians agree to restore the broken and damaged teeth of survivors of intimate partner violence at no cost. More than 1,000 U.S applicants have received services from this program.

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New 28-Inch Student-Length Lab Coat Answers Customer Demand For Shorter Style And Is Available For Pre-Order

Medelita®, maker of breakthrough medical apparel, today introduced the new Elizabeth B. lab coat to its collection of high performance women’s lab coats. Shorter than traditional coats, the Elizabeth B. is 28 inches in length and falls just below the hip on a woman of average height. The new, shorter-length lab coat is available for pre-order and will be available to purchase online November 6, 2009.

“The introduction of the Elizabeth B. lab coat is a significant milestone for us in that it answers countless customer requests, expressing the need for a lab coat with modern styling, sensible performance fabric features and long-lasting durability,” said Lara Manchik, founder, Medelita. “We chose to name the coat in honor of Elizabeth Blackwell, the very first female medical school graduate who paved the way for women in field of medicine. This appellation also honors customers of Medelita who continue to make significant contributions in their respective medical professions.”

At the turn of the 19th century, female doctors did not exist. But Elizabeth Blackwell changed that with her inspiring life’s work. Education played an important role for Blackwell, whose father moved the family from England to the U.S. Motivated by the desire to fill the unmet needs of women who preferred to consult with a female physician, Blackwell eventually sought a formal education during a time when medical schools simply did not allow women. Her application to the Geneva Medical College in New York was inadvertently accepted because students and the administration thought it was a practical joke.

Eventually, Blackwell’s persistence won her respect, admiration and the first U.S. medical degree awarded to a woman in 1849; however, she was barred from practicing in hospitals and set up a practice out of her own home. Among Blackwell’s many achievements was the establishment of women’s medical schools in the U.S. and in England. The educational institutions were the culmination of plans co-developed with Florence Nightengale, whom she met during the Civil War. Well into her later years, Blackwell continued to inspire and encourage women to study medicine. Today, women represent more than half of the students pursuing some form of medical education.

The Medelita Elizabeth B. lab coat is designed for those medical professionals who prefer technical advancements – not only in their clothing but also in their lifestyle. The fluid resistant lab coat is treated with Advanced Dual Action Teflon® fabric protector, which allows the fabric to repel and release stains, including blood, while maintaining a clean and crisp, polished appearance. Tailored for a feminine yet professional shape, the coats are sewn in the U.S. and feature the highest quality workmanship available in a medical uniform. Modern styling includes rounded lapels with complimentary pocket detailing, clean finishing of all seams, and a hidden inside pocket for transporting handheld devices and other useful medical tools.

Also called a consultation lab coat, the 28 inch lab coat is worn by students across numerous medical professions — medical school, dental school, physician assistant school — as well as by those medical professionals who simply prefer a hip length lab coat. Although the length is often a designation of a student, in some settings, the shorter coat is preferred or even required.

The new lab coat joins the Medelita collection of women’s lab coats, which range from the original, full-length Callia lab coat (38 in.), the Ellody (34 in.), to the Estie (38 in.) and Sophia (34 in.), all of which can be custom embroidered with name, title, and profession as preferred. For more information on the Elizabeth B. lab coat and all Medelita products, please visit www.medelita.com.

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Medelita Celebrates National Nurse Practitioner Week

Medelita®, maker of breakthrough medical apparel, celebrates National Nurse Practitioner Week this November 8 through 14. Nurse practitioners (NPs) are advanced practice nurses who provide high-quality healthcare services similar to those of a doctor. They diagnose and treat a wide range of health problems, and even prescribe medication. This year, nurse practitioners are celebrated for providing “125,000 solutions to the primary care shortage.”

“Nurse practitioners play a critical role in our healthcare system, providing much needed care that encompasses disease diagnosis and treatment, health education and helping patients to make wise choices and to become better advocates of their own health,” said Lara Manchik, PA-C and founder, Medelita. “Medelita is proud to be a partner to NPs, who combine strengths f r o m nursing and medicine to provide a holistic approach to personalized patient care.”

Most nurse practitioners have advanced degrees, such as master’s degrees, and training beyond their registered nurse credentials. Many even have doctorates in their areas of specialty. Since 1965, NPs have been practicing in all types of settings including clinics, hospitals, private physician or nurse practitioner offices, schools, urgent cares, colleges and public health offices, to name a few.

Every day, nurse practitioners are making a difference in the lives of patients and they are advancing the role of women in the healthcare professions. Medelita honors NPs this week and throughout the year, through its “Celebrating Women in Healthcare” campaign showcasing the talents, devotion and accomplishments of women all across the nation, just like Secor. The women selected for “Celebrating Women in Healthcare” each receive a lab coat or scrubs of their choice and are featured on the Medelita web site. Nominations that include photos and detailed descriptions of professional and personal accomplishments can be emailed to celebrating.women@medelita.com.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coats, embroidered lab coats and women’s medical scrubs. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed f r o m within. For more information, visit our website at http://www.medelita.com or call 877.987.7979.

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Established Ink Stain Remover Is A Must-Have For Clinical Professionals Wearing White Lab Coats

Medelita®, maker of breakthrough medical scrubs and lab coats for female clinicians, today announced the addition of the breakthrough stain remover Amodex® to its extensive line of products. Internationally known as one of the best products available for the removal of ink stains, Amodex can also be used in the removal of food stains, blood, and makeup from clothing, furniture and other household surfaces.

“Worn in hospitals and in clinical setting, white lab coats inherently get dirty and are subject to permanent damage, if stains cannot be removed. Ink stains are a common culprit as pens tend to leak in pockets and the dominant sleeve tends to pick up ink while a clinician writes,” said Lara Manchik, founder, Medelita. “Even with the most advanced fabrics and treatments, ink stains are still a problem. That’s why we are pleased to add Amodex Ink and Stain Remover to our line of products. After much research, we have found that Amodex is the best product to get pesky ink stains out of our lab coats.”

Amodex is an eco-friendly, non-toxic lanolin cream that was specially developed to remove ink stains from fabrics, skin and other surfaces. Amodex is the only liquid cream stain fighting formula that is not a solvent but instead a soap, which is non-corrosive and won’t harm skin or clothing. A versatile product, Amodex not only works wonders on ink, but also effectively removes stains that clinicians may run into on a daily basis such as blood, iodine, coffee, tea, chocolate, lipstick, or just about anything else that would leave a seemingly permanent stain.

Trusted by customers, Amodex is rated number one by a leading consumer magazine. Popular ink makers have lab tested and recommend Amodex for the removal of unwanted marks on fabrics and skin. Medelita has independently tested Amodex and found that it is the best product on the market for removing stains from its high performance lab coats and scrubs.

Made from 100 percent high-denier cotton, the Medelita lab coat is designed specifically for women with a focus on fit and function. The fluid resistant lab coats are treated with Advanced Dual Action Teflon® fabric protector, which allows fabric to repel and release stains. Tailored for a feminine shape, the coats feature traditional side slits, French finish inside seams and hidden inside pockets that are great for carrying handheld devices and mobile phones.

In addition to high quality lab coats, Medelita provides a line of performance women’s healthcare apparel, including clinician scrubs and nursing scrubs, which are available for purchase at www.medelita.com.

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The U.S. Department Of Commerce Selects Medelita To Exhibit At Medica 2009

Medelita®, maker of breakthrough scrubs and lab coats for female clinicians, today announced that it has been selected by the United States Department of Commerce to participate in Medica 2009, a leading international trade fair for the medical industry, which will be held in Dusseldorf, Germany, November 18-21. Medica 2009 is comprised of more than 135,000 individuals, representing over 100 countries, that come to learn about current and future trends in both in-patient and out-patient care.

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“As the largest medical trade show of its kind, Medica 2009 is the ideal venue for us to launch a new product line and showcase current Medelita products to an international audience,” said Joe Francisco, chief operating officer, Medelita. “We are extremely pleased to have been selected as one of an esteemed group of companies, to attend this year and showcase our unique lab coats and scrubs.”

Medelita is one of only ten U.S.-based medical supply companies invited to attend Medica 2009 and exhibit with the U.S. Department of Commerce, Office of Textiles and Apparel (OTEXA). In a recent statement, OTEXA reports that the medical textiles segment of the medical sector is experiencing one of the highest expansion rates in the technical textile market. According to recent research, over the next few years the world market for technical textiles and industrial nonwovens will increase by 3.8% per year – a volume value of nearly $126 billion.

In a bid to capture its share of this growing market, Medelita will be exhibiting its innovative medical apparel at the OTEXA USA Sample Pavilion. The company plans to introduce its men’s line of lab coats at Medica 2009. Medelita products are available direct to consumers and through its retail channels. Wholesale orders also are available to hospitals and large groups.

Made f r o m 100 percent high-denier cotton, the Medelita lab coat is designed specifically for women with a focus on fit and function. The fluid resistant lab coats are treated with Advanced Dual Action Teflon® fabric protector, which allows fabric to repel and release stains. Tailored for a feminine shape, the coats feature traditional side slits, French finish inside seams and hidden inside pockets that are great for carrying handheld devices and mobile phones.

In addition to high quality lab coats, Medelita provides a line of performance women’s healthcare apparel, including clinician scrubs and nursing scrubs, which are available for purchase at www.medelita.com.

Medelita will be exhibiting at the USA Business Information Office, set up by OTEXA, E10, Hall 16. To schedule a SKYPE pre-briefing, please email joe@medelita.com or call 1-877-987-7979.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coats, women’s lab coats and women’s scrubs. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed f r o m within. For more information, visit our website at http://www.medelita.com or call (877) 987-7979.

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Medelitaâ„¢, Maker Of Breakthrough Lab Coats And Medical Scrubs For Female Clinicians, Announced Today That Its Logo Has Received A Davey Award

Innovative medical apparel designer’s logo represents the classic scrub pant drawstring and symbolizes the flexibility, strength and commitment of women in healthcare

The Medelita logo was designed by John Strain, graphic designer at Caliber Media Group, and was awarded a Silver Davey in the category of logo design and creation.

The Annual International Davey Award is a prestigious competition that celebrates the “Davids” of creativity. Borrowing from the story of David and the giant Goliath, this award is the first competition created specifically for smaller firms. David defeated the giant with “a big idea and a little rock.” The same strategy used by small firms whose strength comes from big ideas, not “stratospheric budgets.”

“We are thrilled that the Medelita logo has received a Davey Award. As a growing business, we can attest to the power of big ideas, which have been a cornerstone to our success,” said Medelita Founder Lara Manchik. “Our logo’s design was inspired by the classic drawstrings of the traditional scrub pant. Although our scrubs and lab coats are designed with modern innovations and a feminine line, some time-honored features still exist. The drawstring representation symbolizes the flexibility, strength, and commitment of all women working in medicine.”

The philosophy behind the development of Medelita was, and continues to be, a desire to create a uniform that reflects the enormous strides that female clinicians have made in their profession, and the high standards to which they hold themselves. As an emergency room physician assistant, Manchik’s own experiences convinced her that the frumpy unisex garb of past failed to convey clinical competence and professionalism. She left healthcare and created Medelita as a departure from the boxy doctor’s lab coats and clinical scrubs – made for the male figure and representative of a time when men dominated all clinical fields of medicine.

With darting in the right places, Medelita scrubs and lab coats are designed to flatter the feminine figure, while still maintaining some of the classic professional details of traditional medical uniforms. Medelita uses high performance fabrics that repel fluids, resist stains and retard wrinkles. Requiring fewer cleanings than ordinary medical apparel, the Medelita fabric releases deeper stains during a typical laundering cycle and does not require the expense of commercial cleaning services. Owners of Medelita spend less time cleaning, reduce the use of environmental resources, and save money as they are not frequently replacing permanently stained uniforms.

Made from high-denier, 100-percent brushed cotton, the Medelita lab coat is designed specifically for women with a focus on fit and function. The tailored lab coat has a feminine shape with a rounded collar, hidden inside pocket, traditional side slits, and French finish inside seams. The fluid-resistant Medelita lab coat is available in sizes 0 to 20, with optional custom embroidery.

Medelita nursing scrubs and medical scrubs feature Dri-release® fabric that moves moisture away from the skin while FreshGuard® virtually eliminates odors in our medical uniforms. The luxuriously soft fabric prevents pilling, fading and shrinkage. The scrub tops’ darting at the bust increases comfort and shapeliness as does a contoured, modern waist that is higher in back, lower in front. With no-roll side panel pockets and a hidden money pocket, the Medelita scrub pants feature a slimming, up-to-date boot cut leg shape. Women’s sizes range from 0 – 14 (petite, tall and plus sizes coming soon).

About Medelita 
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coats, womens scrubs and medical scrubs. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our website at http://www.medelita.com or call (877) 987-7979.

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Sophisticated, femininely tailored healthcare lab coats get stain-fighting and wrinkle-resistant features from smart fabric technologies

For the first time ever, healthcare industry lab coats get sophisticated, stain-fighting and wrinkle-resistant properties with the combination of DuPont Dual Action Teflon® fabric protector and HIGH IQ® Easycare fabric finish. Designed especially for a woman’s physique, Medelita’s all-cotton women’s lab coats repel and fight stains, while its machine washable fabric maintains a wrinkle-free, professional finish.

“Female healthcare practitioners have worked hard to get where they are in the medical industry, with women now constituting a majority in certain medical specialties,” says Medelita Founder Lara Manchik. “We believe that they deserve a woman’s lab coat that works just as hard as they do, and are extremely proud to be the first to design a flattering women’s lab coat that is also functional. You can’t see it or feel it, but the technology keeps our coats stain-free and sharp, right out of the dryer.

“In the medical field, image is as important as aptitude.”

As a female emergency room Physician Assistant, Manchik’s own experiences convinced her that the frumpy unisex garb of past failed to convey clinical competence and professionalism. To outfit her female colleagues with attire befitting their tireless efforts, clinician-turned-entrepreneur, Manchik created Medelita as a departure from the boxy doctor’s lab coats – made for the male figure and representative of a time when men dominated all clinical fields of medicine.

The Medelita lab coat is designed to repel fluids, which bead up and can be brushed off when spilled on the fabric, and require fewer cleanings than ordinary lab coats. Thanks to the Advanced Dual Action Teflon® fabric protector, the fabric releases deeper stains during a typical laundering cycle and does not require the expense of commercial cleaning services. Owners of the Medelita lab coat spend less time cleaning, reduce the use of environmental resources, and save money as they are not frequently replacing permanently stained coats.

“Just as athletes wear functional fabrics to enhance their performance during competition, the long days that our clients work are a true test of endurance,” says Manchik. “Moving freely and feeling comfortable all day in a lab coat, while maintaining a fresh, confident appearance, is very important to the conscientious modern female clinician.”

The Medelita lab coat relies on HIGH IQ® Easycare Plus high-tech fabric finish to maintain a clean and professional look, day after day. The high performance, low maintenance fabric emerges from the dryer without wrinkles and resists the destructive effects of cleaning cycles and everyday wear. In addition, the lab coat maintains its original shape, without sacrificing a soft and smooth-to-the-touch finish.

Made from high-denier, 100-percent brushed cotton, Medelita lab coats are designed specifically for women with a focus on fit and function. The tailored lab coat has a feminine shape with a rounded collar, hidden inside pocket, traditional side slits, and French finish inside seams. The fluid-resistant Medelita lab coat is available in sizes 0 to 20, with optional custom embroidery.

In addition to high quality lab coats, Medelita provides a line of performance women’s healthcare apparel, including clinician scrubs and nursing scrubs, which are available for purchase at www.medelita.com.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available including womans scrubs and womans labcoats. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our website athttp://www.medelita.com or call (877) 987-7979.

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