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Brits Could Be Waiting Too Long To Do Something About Their Health – Reports PruHealth

PruHealth’s bi-annual Vitality Index* – which tracks the nation’s health trends across stress, exercise, diet, smoking, health knowledge and check-ups – has shown that it would take being diagnosed with a health condition to encourage the 79% of people in the UK to improve their health and fitness.

The Vitality Index also shows a distinction between what UK adults consider the biggest health concerns facing the nation and their own individual health concerns. For example, while obesity was considered the biggest health issue facing the nation, from an individual standpoint, cancer was the greatest health concern nationally. Inability to stop smoking and alcohol abuse made it into the top 5 biggest health issues facing the nation; however these concerns were replaced by stress and Alzheimer’s disease on the list of individual health concerns. Conversely, poor diet and nutrition was considered one of the biggest health concerns facing the nation by almost one fifth of UK adults (19 per cent), but only 8 per cent saw it as an individual health concern.

Although people in the UK appear to be clear on the big issues that are facing the health of the nation (with 81 per cent of people knowing what they should and should not do to be healthy), when it comes to translating this knowledge into healthy behaviours, people appear to be struggling. Only a fifth exercise the recommended 5 days a week or more, and just under a quarter eat five portions of fruit and vegetables a day.

Shaun Matisonn, CEO at PruHealth, said: “The most concerning figure here is undoubtedly the 79 per cent of people who will wait until they are diagnosed with an illness before making any attempt to improve their health and fitness, rather than making a lifestyle change now in order to prevent being diagnosed with an illness in the future.

“Finding a way to motivate a change in lifestyle is the biggest hurdle we face as a society, but using incentives to encourage people to look after their health and wellbeing is an extremely powerful motivator.”

Commenting on the findings, Dr David Grainger, Senior Fellow, Cambridge University, said: “Even though three-quarters of people see the health of themselves and their loved ones as a key priority, for the majority it would take diagnosis of ill health to motivate any significant change of lifestyle. It is hard to over-estimate how big a hurdle this is to promoting change. It is disappointing to see that only 13 per cent of respondents had regular health checks, despite the emphasis of the public health message on prevention rather than cure.

“Interestingly, though, more than half of the population say they would change their lifestyle in response to rewards and incentives. Giving serious thought to incentives for a healthy lifestyle must therefore move higher up the public health agenda.”

*The research was carried out on behalf of PruHealth, the insurer that rewards policyholders for engaging in healthy behaviour, by Ipsos MORI. A nationally representative sample of 3,034 GB adults were questioned online in January 2009. Results are weighted to be representative of the GB adult population. Seasonal variations may affect some responses.

About PruHealth
PruHealth was launched in October 2004 as a joint venture between Prudential and Discovery Holdings from South Africa. Since launch, PruHealth has grown quickly. It now covers over 190,000 lives and in a sample of its individual customers, one third said they had changed their behaviour for the better because of its Vitality reward scheme which encourages policyholders to look after their health.

Via EPR Network
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Alternative medicine, Fitness, Healthcare, Healthcare Information, Medicine, Public Health, Society

Pruhealth Vitality Index reveals clear gap between Britons’ perceptions of what it means to be healthy and having a real understanding of the impact of lifestyle

The new PruHealth Vitality Index has revealed a clear gap between Britons’ perceptions of what it means to be healthy and having a real understanding of the impact of lifestyle, diet and fitness levels on current and future health. The Index – which will be repeated on a biannual basis to track the nation’s health trends – provides a comprehensive analysis of general health and wellbeing in Britain.

The report reveals that 69%* of people in Britain claim they are in a good state of health. However, when lifestyle and fitness choices are scrutinised the reality paints quite a different picture as a significant proportion of those who feel they are in a good state of health do not follow a healthy lifestyle:

– only 58% feel they actually follow a healthy lifestyle
– 47% describe their fitness levels as ‘good’
– 24% eat their recommended five a day of fruit and veg
– two thirds think they are overweight
– 21% of Britons smoke
– only a fifth of Britons don’t feel under any stress
– only 14% go for regular screenings or check ups with their GP

Dr David Grainger, Senior Fellow, Cambridge University, said: “This report makes clear that people listen to and understand the public health message. Lifestyles are improving and disease rates are falling. But there is plenty more to do.”

He continued, “If half of current smokers managed to stop smoking tomorrow, we estimate that nearly a million years of lost life would be saved from heart disease alone. Regular health checkups are particularly useful, and it is disappointing to see that only 14% of respondents had regular health checks, despite the emphasis of the public health message on prevention rather than cure.”

Dr Grainger believes, “The Vitality Index is a valuable new indicator of attitudes and behaviours that promote a healthy lifestyle. The Index balances the importance of a number of different areas to provide an interesting snapshot of lifestyles across the UK, and has the potential to predict future trends in public health. This focus on balance, rather than over-emphasis of the importance of one particular element of a healthy lifestyle, conveys exactly the right message at a time when we are in danger of being overwhelmed with guidance on staying fit and healthy.”

The majority (81%) of Britons say they know what they should be doing in order to follow a healthy lifestyle, but many simply aren’t putting this into action, with lack of motivation, cost and lack of time clear barriers to living a healthy lifestyle. More than half (53%) of respondents feel free access to exercise and swimming classes would help tackle national obesity, and 49% claim cheaper fruit and vegetables would have an effect.

*The research was carried out on behalf of PruHealth by Ipsos MORI. A nationally representative sample of 3,034 GB adults were questioned online in July 2008. Results are weighted to be representative of the GB adult population.

About PruHealth:
PruHealth was launched in October 2004 as a joint venture between Prudential and Discovery Holdings from South Africa. Since launch, PruHealth has grown quickly. It now covers approximately 190,000 lives and in a sample of its individual customers, one third said they had changed their behaviour for the better because of its Vitality reward scheme which encourages policyholders to look after their health.

Via EPR Network
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