GlassesUSA is keeping prescription eyeglasses affordable. Staying in line with their philosophy of ensuring eyeglasses are an affordable necessity and not an expensive luxury, GlassesUSA recently launched a new marketing campaign for their customers. The newest campaign is aimed at selling a selected portion of their most popular, fashionable eyeglass frames at a discount to their customers.

Unlike many retailers who keep their sales under wraps and hidden in the dark corners of their websites with special landing pages in hopes that customers will not use the discount, GlassesUSA launched their “Autumn Sale 2009” campaign first via email to customers who signed up for their seasonal newsletter. After the successful email campaign was launched, GlassesUSA launched the promotion on their website – inviting customers to take 10% off any of the selected eyeglasses.

The final steps in the promotional campaign launch was reaching out to bloggers and affiliates in order to get the word out about the 10% discount. The campaign was well-received among bloggers and those running coupon and discount sites.

GlassesUSA, a company that endured many changes recently including moving their shipping outfit to St. Joseph, Michigan, is an international cooperative group with offices in New Jersey as well as Tel Aviv, Israel. The company believes that vision care should be within arms reach and that high-quality eyeglasses should not cost a fortune. In conjunction with their business philosophy, GlassesUSA established efforts for their customers to not only recycle broken glasses but to donate old and used eyeglasses in order to ensure that those around the globe who cannot afford eyeglasses will receive them free of cost.

Since launching as a company, GlassesUSA transformed into an organization committed to philanthropy as well as consumer education. Their customers have a blog available to find the best ways to keep themselves informed on anything new in the vision world. GlassesUSA also reaches out to its customers with creative and innovative ways to save money – such as their Autumn Sale 2009.

Via EPR Network
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