Figures released by The Harley Medical Group, the UK’s largest cosmetic surgery provider, reveals the non-surgical cosmetic surgery market has seen continued growth in 2009, with dermal fillers and chemical peels driving the increase by 26% and 306% respectively.

2009 also saw a continued rise in the number of male patients (up 5%), who now account for 18% of all patients seen, with ‘Boytox’ (male Botox) and ‘Sweatox’ (anti-sweat Botox), both driving the growth. The latter part of the year saw the City clinic bounce back when banker bonuses returned to the agenda, with a 24% month on month sales increase in September alone.

Breast augmentations, which remain top of the ops at The Harley Medical Group, are the third most common type of post-natal procedure with mums making up 60% of patients. Post-baby surgery now accounts for 90% of abdominoplasty (tummy tuck) operations. The second most popular procedure with mothers is the mastopexy or Breast Uplift, with post-baby surgery accounting for an estimated 75% of all Breast Uplifts.

The cosmetic surgery industry as a whole has seen growth in 2009 and Mel Braham, Chairman at The Harley Medical Group stated he expects the Group’s cosmetic surgery and non-surgical treatment market to grow up to a further 20% in 2010 and committed to continuing the groups ambitious expansion plans with new 8 new clinics to open their doors shortly.

Jeremy Baker, Consumer Analyst at ESCP Europe business school, said, “I would predict continued market growth in the cosmetic surgery industry for at least the next five years. There’s a huge emphasis on grooming in popular culture and the job market is tough – people need to be younger, fitter, and better and this is reflected in the maintenance of personal appearance. Men have now caught up with the times and don’t want to be left behind so I’m sure we’ll see big increases in this sector in particular.”

Liz Dale, Director at The Harley Medical Group, commented, “Non-surgical procedures, which saw big growth last year, have continued to be a strong area for us and now account for 32% of all our business, with product sales up 26%. The increase has been galvanised by the launch of the Obagi Blue chemical peel and of our online shop, which we’ll be extending in 2010 to include own range products to respond to consumer demand for inexpensive, effective beauty solutions.

Liz Dale continued: “The surgical side of the business is also continuing to grow. While breast augmentations remain the most popular surgical procedure, rhinoplasties are closing the gap in second. Face and neck lifts, which had been static for much of 2009, were up 17% in November.”

Regional trends show that non surgical has driven growth in the London area with peels growing 395% year-on-year at the Harley Street clinic and 609% in the City Clinic – these clinics along with the other London clinics have seen a non surgical boom with Botox and fillers also extremely popular treatments.

Via EPR Network
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The Harley Medical Group, the UK’s largest cosmetic surgery provider, has reported a 17% rise in neck lift procedures in 2009 when compared to the same period in 2008.

Wobbly or excess skin on the neck, dubbed the ‘turkey neck’ is a give-away sign of ageing. The skin on the neck is particularly thin making it less elastic, less supple and more fragile as the ageing process causes a decrease in collagen in the skin, meaning it is more susceptible to sagging and wrinkles.

Liz Dale, Director of the Harley Medical Group, said: “Demand for neck lift procedures were static over the summer months. Now its winter people are more inclined to take time off work for surgery and stay at home to recuperate. In these two weeks over Christmas women are literally killing the turkey neck, recovering and then re-appearing rejuvenated and fresh faced, ready to see in the New Year.”

Celebrities rumoured to have given the turkey neck the chop include Sharon Osborne and Hilary Clinton.

63 year-old Brenda Scott, a face and neck lift patient at The Harley Medical Group, said: “The loose flapping skin on my neck and under my chin bothered me for years so I would cover it by wearing scarves and high-neck jumpers. I always felt young for my age but where I could help disguise the lines on my face with good make-up, my neck was more exposed.”

Lisa Littlehales, Regional Clinic Manger at The Harley Medical Group, also commented: “A neck lift procedure will give a long-lasting firm, and youthful looking appearance - liposuction is also often used in the same procedure to eliminate the fat pocket under the chin. The procedure does require an overnight stay in hospital and will require up to two weeks recovery time. Our patients are advised to keep the incision out of direct sun light and wear sun block until colour and bruising has completely faded – so if you’re going to have this type of surgery winter is the perfect time of year to do it.”

Via EPR Network
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