Thinning lips are common problem amongst 40-something successful men, such as PM David Cameron, as aging and stress take their toll by reducing collagen production, which is responsible for keeping lips full and youthful. But British men are not happy with the “thin upper lip” look, and according to the UK’s leading cosmetic injectable company, The Harley Medical Group, are opting for dermal filler procedures to boost top and bottom lips. The Group reports male lip enhancing treatments are up 17% for the first quarter year on year – a procedure which has been dubbed by practioners at the Group’s Harley Street clinic The Cameron.
Says Lisa Littlehales, Specialist Nurse Councellor at The Harley Medical Group:“Whilst there is no doubt that the PM’s lips have thinned, his thinning lips are less noticeable in many ways, as he had incredibly slim line lips with minimal lip arches to begin with, but thinning lips are a common problem for men of his age group. A full lip line is central to presenting a youthful appearance and once ageing sets in, thinning lips can be very aging. We have seen more and more men opt for treatment, booking in for 30 minute sessions to have their upper and bottom lips boosted with non permanent fillers. ”
Dubbed ‘The Cameron’, the lip filler treatment costs from £350 at The Harley Medical Group and requires topping up every 3- 6months to help to restore a youthful plumpness to the lips. The filler is administered in a series of small injections on each side of the lips over a half hour treatment time, giving natural, immediate results. There is no downtime to the treatment, making this the perfect treatment for 40-something busy men.
Liz Dale, Director at The Harley Medical Group adds: “Cosmetic treatments for men, such as lip fillers to help combat the effects of ageing, is a trend which has become increasingly popular across our 31 clinics, with men feeling more comfortable to book in for treatments and the idea of cosmetic injectable treatments for men becoming more acceptable than it was five years ago”.