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PruHealth and Mercer launch Britain’s Healthiest Company

PruHealth, the health insurer and Vitality wellness programme provider, has partnered with Mercer, the global consulting leader in talent, health, retirement and investments, to launch Britain’s Healthiest Company. This is the first index of its kind aiming to find and celebrate the country’s most outstanding organisations demonstrating best practice and innovative approaches to looking after the health and wellbeing of their staff.

Britain’s Healthiest Company will survey employers and employees at organisations with over 100 employees to gain a deeper insight into some of the biggest health risks and trends at the heart of the corporate nation’s health. It will also highlight those that are delivering real and measurable benefits, not only in the health and wellbeing of their people, but also in the health of their balance sheets.

Neville Koopowitz, CEO at PruHealth said: “With an ageing population, rising retirement age and the increase in chronic diseases linked to lifestyle it is becoming more critical than ever to ensure a healthy long-term workforce. Organisations are starting to recognise the link between a healthy workforce and a healthy bottom line, as those that encourage health and wellness within the workplace see lower sickness absence, lower presenteeism and greater productivity.

“The Britain’s Healthiest Company Index will give vital insight and understanding into how healthy today’s workforce is and which organisations are holding the gold medals when it comes to safeguarding their employees’ health and motivating them to lead a healthier way of life.”

As well as trophies for the winners, each participating organisation will receive a Corporate Health Report detailing the main health risks facing their organisation, tailor made recommendations on how to improve* and how they are benchmarked against other companies. Employees will also receive a Personal Health Report providing a unique insight into their health and recommendations on lifestyle changes they can make.

The overall winner will be named Britain’s Healthiest Company and there will be further commendations for other top performing companies, with the top organisations in each category appearing on the Britain’s Healthiest Company Index.

Britain’s Healthiest Company launched on 26th August 2012 and the closing date for entries is 7th November 2012. The results will be announced early in 2013. Further details on how to enter can be found at: www.britainshealthiestcompany.co.uk

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The Young Are Being Hit Hardest By The Strains Of Modern Life

PruHealth has revealed that the old adage of ‘being over the hill’ in later life may need to be revised as it seems the stresses and strains of modern life are hitting the younger generation the hardest.

The latest research from PruHealth, the health insurance provider that rewards policyholders for being healthy, has found that today’s 20-somethings feel three years older than their birth certificate states and the average 30-something feels their actual age, but the average Brit aged 40+ feels 11.5 years younger than their actual age.*

However, 20-30 somethings seem to have energy levels closer to those of retirees. More people in their 20s and 30s have a dip in their energy levels throughout the course of the day than any other age group, while 12% of 30-somethings don’t feel energetic at any point during the day at all – compared with only 6% of people in their 60s.

The research highlights how people in their 20s and 30s live unhealthier lifestyles than those in their 40s and 50s, which could be the reason for the younger generation’s sluggish energy levels and feeling older than their years. The top three reasons for lower energy levels were identified as an unhealthy diet, lack of exercise and not getting enough sleep. However, little action appears to be being taken to counteract this with only 47% saying they eat a balanced diet, 18% never exercise, and a quarter sleep for less than 6 hours a night.

The older generation tends to follow a more balanced diet, eats less unhealthy foods such as takeaways, and participates in a similar level of exercise compared with the younger generation. However, as the over 40s require less calories than the under 40s** this could be the key to their youthfulness.

Interestingly, people of all ages who feel younger than their real age are more likely to feel most energetic in the morning, while those who experience a peak in energy levels in the afternoon are more likely to feel older than their actual age.

Shaun Matisonn, CEO, PruHealth, said: “While it’s wonderful to see that the older we get, the better we feel, the energy levels of those under 40 clearly needs more attention. This age group need to get more exercise – and more sleep – eat healthily and follow more active lifestyles to help boost their energy levels.

“Finding time in your 30s to exercise and eat healthily can be especially difficult while you’re juggling a career and looking after a young family, but incorporating small steps in your daily routine, such as getting off the bus a stop early and snacking on fruit rather than crisps, can help make all the difference.”

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Brits Could Be Waiting Too Long To Do Something About Their Health – Reports PruHealth

PruHealth’s bi-annual Vitality Index* – which tracks the nation’s health trends across stress, exercise, diet, smoking, health knowledge and check-ups – has shown that it would take being diagnosed with a health condition to encourage the 79% of people in the UK to improve their health and fitness.

The Vitality Index also shows a distinction between what UK adults consider the biggest health concerns facing the nation and their own individual health concerns. For example, while obesity was considered the biggest health issue facing the nation, from an individual standpoint, cancer was the greatest health concern nationally. Inability to stop smoking and alcohol abuse made it into the top 5 biggest health issues facing the nation; however these concerns were replaced by stress and Alzheimer’s disease on the list of individual health concerns. Conversely, poor diet and nutrition was considered one of the biggest health concerns facing the nation by almost one fifth of UK adults (19 per cent), but only 8 per cent saw it as an individual health concern.

Although people in the UK appear to be clear on the big issues that are facing the health of the nation (with 81 per cent of people knowing what they should and should not do to be healthy), when it comes to translating this knowledge into healthy behaviours, people appear to be struggling. Only a fifth exercise the recommended 5 days a week or more, and just under a quarter eat five portions of fruit and vegetables a day.

Shaun Matisonn, CEO at PruHealth, said: “The most concerning figure here is undoubtedly the 79 per cent of people who will wait until they are diagnosed with an illness before making any attempt to improve their health and fitness, rather than making a lifestyle change now in order to prevent being diagnosed with an illness in the future.

“Finding a way to motivate a change in lifestyle is the biggest hurdle we face as a society, but using incentives to encourage people to look after their health and wellbeing is an extremely powerful motivator.”

Commenting on the findings, Dr David Grainger, Senior Fellow, Cambridge University, said: “Even though three-quarters of people see the health of themselves and their loved ones as a key priority, for the majority it would take diagnosis of ill health to motivate any significant change of lifestyle. It is hard to over-estimate how big a hurdle this is to promoting change. It is disappointing to see that only 13 per cent of respondents had regular health checks, despite the emphasis of the public health message on prevention rather than cure.

“Interestingly, though, more than half of the population say they would change their lifestyle in response to rewards and incentives. Giving serious thought to incentives for a healthy lifestyle must therefore move higher up the public health agenda.”

*The research was carried out on behalf of PruHealth, the insurer that rewards policyholders for engaging in healthy behaviour, by Ipsos MORI. A nationally representative sample of 3,034 GB adults were questioned online in January 2009. Results are weighted to be representative of the GB adult population. Seasonal variations may affect some responses.

About PruHealth
PruHealth was launched in October 2004 as a joint venture between Prudential and Discovery Holdings from South Africa. Since launch, PruHealth has grown quickly. It now covers over 190,000 lives and in a sample of its individual customers, one third said they had changed their behaviour for the better because of its Vitality reward scheme which encourages policyholders to look after their health.

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PruHealth, The Health Insurance Company That Rewards Policyholders For Being Healthy, Found That People Expected Their January Health Kicks To Last For, On Average, 123 Days.

Research conducted by PruHealth, the private health insurance company that rewards policyholders for being healthy, found that people expected their January health kicks to last for, on average, 123 days. This therefore means that Monday 4 May was the day most people fell off the health wagon.-private health insurance company

Whether it’s down to stronger willpower, more pressure to have celebrity bodies, or simply cutting back on calorific treats in the credit crunch, the average Brit’s New Year health kick has lasted 45 days longer this year than in 2008, with dieters sticking to their diet and fitness regimes for over four months in 2009.*

Of those still sticking to their diets, the vast majority of dieters (55%)** plan to keep up their new healthy lifestyle forever, suggesting that ‘quick-fix’ fad diets such as Beyonce’s maple syrup diet are well and truly out of fashion.

Nearly two-thirds of Brits (61%) planned to embark on a new diet or fitness regime at the start of the year. PruHealth, private medical insurance company, also found that nearly half (48%) of these dieters saw it as an ongoing, permanent lifestyle change rather than an attempt to quickly lose those extra pounds.

However, by the end of April, 30% of dieters had already abandoned their diets, with over a quarter (26%) of people caving in after less than a month on the salads and gym classes.

When it comes to sticking to resolutions, resisting the lure of sugary snacks is the biggest challenge for sweet-toothed dieters, with 22% rating this as the hardest hurdle to overcome. A further 10% admitted giving up alcohol was their biggest health regime challenge.

Katie Roswell, Marketing Director, PruHealth, said: “The nation appears to be taking a step in the right direction and maintaining a healthy lifestyle on an ongoing basis, rather than opting for more dangerous crash diet or exercise plans. The key is finding a routine that incorporates a nutritionally balanced diet and regular exercise into your lifestyle, and not completely denying yourself the occasional treat for doing well, as this can help keep up the motivation.”

Worryingly, for 21% of dieters this year it took the shock of a health scare to inspire them to take action and embark on a new, healthier lifestyle. But messages about the health of the nation appear to be hitting home, as the majority of dieters (54%) simply wanted to follow a healthier lifestyle.

The information here is intended solely for journalists and should not be used by consumers to make financial decisions. Full consumer product information can be found at www.pruhealth.co.uk.

Results have been weighted to nationally representative criteria.
* Opinium Research online poll of 2,233 British adults carried out 23rd – 30th December 2008.
** Opinium Research online poll of 2,200 British adults carried out 17th – 20th April 2009.

About PruHealth 
PruHealth health insurance was launched in October 2004 as a joint venture between Prudential and Discovery Holdings from South Africa. Since launch, PruHealth has grown quickly. It now covers over 190,000 lives and in a sample of its individual customers, one third said they had changed their behaviour for the better because of its Vitality reward scheme which encourages policyholders to look after their health.

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Stressed Lifestyles Increasing During Recession

PruHealth’s bi-annual Vitality Index* – which tracks the nation’s health trends – has revealed that the health of the nation has declined by two points since July 2008 to a health rating of just 59%. Nearly one in five (18%) Brits now admit they live unhealthy lifestyles, an increase of four per cent in just six months.**

In the last six months the percentage of Brits saying they are under a significant amount of stress has increased from 38% to 40%. As confidence in the economy has decreased it is perhaps of little surprise that almost half (44%) of Brits report their stress levels have increased.

Half (50%) of these adults disclose that stress is affecting their personal life, with many of those surveyed now considering stress the greatest health risk to the nation (10%). Two in five (41%) people suffering from the condition put their increased stress levels down to money worries while 22% say an increased workload is the main reason for their stress. The same number also cited redundancy worries as a large contributing factor to their levels of stress.

The Vitality Index showed that those in poor health have seen the most significant rise in their stress levels, up from 56% to 64%. Those in good health cited only a slight rise from 32% to 34%.

The problems of increased stress are exacerbated by a lack of exercise. According to PruHealth, the number of people reporting that they never exercise has increased from 11% to 14%, with more than a quarter (28%) of adults blaming work commitments.

Commenting on the findings, Dr David Grainger, a senior fellow of the University of Cambridge, said: “In just six months there has been a marked widening of the ‘health gap’ as lifestyle improvements evaporate. Replicated across the entire adult population of the UK, these findings suggest a staggering two million more people have an unhealthy lifestyle than six months ago. The most likely cause? Economic recession.”

Almost half of Brits (47%) say they struggle to eat the recommended “five-a-day” servings of fresh fruit and vegetables; only 24% manage to eat their five portions on a daily basis and alarmingly a fifth (21%) only get their daily intake of fresh fruit and veg once a week or less.

Primarily, it’s the perceived cost of exercising and eating healthily that is driving more people to cut exercise and healthy eating out of their daily routines. More than half (56%) of Britons feel they cannot currently afford the added expenses associated with being healthy, such as gym memberships and super-foods, and over one in three (37%) say they find it hard to take care of themselves due to their busy schedule. Sixty one per cent of people simply feel healthy foods are more expensive than the unhealthy alternatives.

 

The information contained in Prudential UK’s press releases is intended solely for journalists and should not be used by consumers to make financial decisions. Full consumer product information and a personalised health insurance quote can be found at www.pruhealth.co.uk

*The research was carried out on behalf of PruHealth by Ipsos MORI. A nationally representative sample of 3034 GB adults was questioned online in January 2009. Results are weighted to be representative of the GB adult population. Seasonal variations may affect some responses. 
**4% of 48million UK adults is 1.9million people

About PruHealth
PruHealth was launched in October 2004 as a joint venture between Prudential and Discovery Holdings from South Africa. Since launch, PruHealth has grown quickly. It now provides health insurance cover for more than 190,000 lives and in a sample of its individual customers, one third said they had changed their behaviour for the better because of its Vitality reward scheme which encourages health insurance policyholders to look after their health.

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PruHealth reports millions of Brits are intend to walk more to improve their health but three quarters have no idea how much they actually need to do

According to the latest research by PruHealth, Britons will be tightening their shoe laces as well as their purse strings in 2009 as 20.5 million* intend to take up walking to get healthy and shed unwanted pounds.

PruHealth, the health insurance provider that rewards people for engaging in healthy behaviour, found that nearly two thirds of Brits (61%) planned to begin a new diet, health or fitness regime in the New Year. Of those, almost three quarters (70%) said they plan to walk regularly as part of their healthy start to 2009. However, the majority of those who want to exercise by walking (15.3 million – 75%) are far off the mark when it comes to knowing exactly how much they will need to do each day to benefit.

Currently the average Brit walks for 43 minutes a day (approximately 2.9 miles**), but acknowledges they need to do more and believes stepping this up to 57 minutes (or 3.8 miles) will provide the physical benefit they need. In reality health advice recommends everyone should in fact be taking 10,000 steps a day***, equating to nearer 5 miles or 75 minutes of walking. Encouragingly, 17% of Brits say they already walk around 10,000 steps a day, but a quarter (26%) feel they would need to dramatically change their lifestyle in order to achieve this.

PruHealth’s chief executive officer, Shaun Matisonn commented: “Walking is a great form of exercise so it’s very encouraging to see so many people wanting to incorporate it into their daily lives.

“There does, however, seem to be a misconception as to how much walking one should ideally be doing each day and the answer that it’s 10,000 steps is sure to come as a big surprise to many. It would be hard for anyone to hit this target immediately, but small changes such as getting off the bus a stop early, shopping locally without taking the car, or taking the dog for a longer walk, are all ‘steps’ in the right direction.”

PruHealth knows that it has never been more important for people to lead healthy lifestyles and PruHealth’s Vitality Programme encourages people to do so. Vitality Index covers five areas – education, exercise, nutrition, screening and smoking cessation – and members could earn points by participating in healthy activities related to each area. By earning points, members can move up to different status levels (Bronze, Silver, Gold and Platinum) and earn lifestyle rewards, as well as potentially lowering the cost of their PMI premiums in the process.

 

* Research conducted by Opinium Research LLP 23rd – 30th December 2008,polling 2,233 British adults. Results have been weighted to nationally representative criteria (based on there being 48 million adults in the UK). 61 per cent of 48 million British adults intend to start a new diet, health or fitness regime = 29,280,000 adults. 70 per cent of these adults say regular walking will be part of this regime = 20,496,000 adults.
** The average respondent said they walked for 43 minutes per day. At an average of 4 miles per hour this equals 2.9 miles.
*** According to British Heart Foundation

About PruHealth
PruHealth was launched in October 2004 as a joint venture between Prudential and Discovery Holdings from South Africa. Since launch, PruHealth has grown quickly. It now provides medical insurance for more than 190,000 lives and in a sample of its individual customers, one third said they had changed their behaviour for the better because of its Vitality reward scheme which encourages policyholders to look after their health.

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Pruhealth Vitality Index reveals clear gap between Britons’ perceptions of what it means to be healthy and having a real understanding of the impact of lifestyle

The new PruHealth Vitality Index has revealed a clear gap between Britons’ perceptions of what it means to be healthy and having a real understanding of the impact of lifestyle, diet and fitness levels on current and future health. The Index – which will be repeated on a biannual basis to track the nation’s health trends – provides a comprehensive analysis of general health and wellbeing in Britain.

The report reveals that 69%* of people in Britain claim they are in a good state of health. However, when lifestyle and fitness choices are scrutinised the reality paints quite a different picture as a significant proportion of those who feel they are in a good state of health do not follow a healthy lifestyle:

– only 58% feel they actually follow a healthy lifestyle
– 47% describe their fitness levels as ‘good’
– 24% eat their recommended five a day of fruit and veg
– two thirds think they are overweight
– 21% of Britons smoke
– only a fifth of Britons don’t feel under any stress
– only 14% go for regular screenings or check ups with their GP

Dr David Grainger, Senior Fellow, Cambridge University, said: “This report makes clear that people listen to and understand the public health message. Lifestyles are improving and disease rates are falling. But there is plenty more to do.”

He continued, “If half of current smokers managed to stop smoking tomorrow, we estimate that nearly a million years of lost life would be saved from heart disease alone. Regular health checkups are particularly useful, and it is disappointing to see that only 14% of respondents had regular health checks, despite the emphasis of the public health message on prevention rather than cure.”

Dr Grainger believes, “The Vitality Index is a valuable new indicator of attitudes and behaviours that promote a healthy lifestyle. The Index balances the importance of a number of different areas to provide an interesting snapshot of lifestyles across the UK, and has the potential to predict future trends in public health. This focus on balance, rather than over-emphasis of the importance of one particular element of a healthy lifestyle, conveys exactly the right message at a time when we are in danger of being overwhelmed with guidance on staying fit and healthy.”

The majority (81%) of Britons say they know what they should be doing in order to follow a healthy lifestyle, but many simply aren’t putting this into action, with lack of motivation, cost and lack of time clear barriers to living a healthy lifestyle. More than half (53%) of respondents feel free access to exercise and swimming classes would help tackle national obesity, and 49% claim cheaper fruit and vegetables would have an effect.

*The research was carried out on behalf of PruHealth by Ipsos MORI. A nationally representative sample of 3,034 GB adults were questioned online in July 2008. Results are weighted to be representative of the GB adult population.

About PruHealth:
PruHealth was launched in October 2004 as a joint venture between Prudential and Discovery Holdings from South Africa. Since launch, PruHealth has grown quickly. It now covers approximately 190,000 lives and in a sample of its individual customers, one third said they had changed their behaviour for the better because of its Vitality reward scheme which encourages policyholders to look after their health.

Via EPR Network
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