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Treat The Individual And Not The Disease Says Cliffside Malibu

It is virtually impossible to pinpoint the exact moment in life when one turns to an outside source for an internal solution. At times life can consume an individual and become so unbearable that something is needed to help ease the pain felt at the moment. Cliffside Malibu understands these moments and has designed a drug rehab program to cater to individuals who find themselves lost in an instant.

It is a pain often felt to the very core of a person’s soul and in those moments, there is no visible solution than turning to alcohol. The individual fails to realize how a split second decision turns from a temporary relief into an addictive behavior. Cliffside Malibu knows that is the moment when a person needs drug rehab the most. Addictive behaviors have a way of turning deadly in a heartbeat. What starts as a way to relieve stress quickly turns into a lifestyle choice that includes stealing from loved ones in order to feed the addiction.

The drug rehab center created by Cliffside Malibu works step by step with a patient to pinpoint the life events that led to the development of the addictive behavior. Through treatment, patients begin to realize that alcohol addiction disrupts not only their life but the lives of those they love the most. Rarely does an addiction such as alcohol affect only the individual. Family and friends bear the brunt of the addictive person who is struggling to survive.

There comes a point in every Drug Rehab program where the patient bottoms out. This is the moment when the struggle becomes too intense and the patient begins to feel that the battle will be lost. Cliffside Malibu comes into the picture at full force with a staff specialized in the discreet, safe rehabilitation to patients in need. Rather than treating the alcohol disease, Cliffside Malibu looks at the individual. All aspects of life are taken into consideration such as recent traumatic events or changes in the family structure.

Upon arrival to the center, patients undergo an analysis process to determine the best course of drug rehab treatment. Cliffside Malibu sits just outside of the Los Angeles area and offers breathtaking views of the ocean. Patient confidentiality is of utmost importance to the center. Clientele registers include politicians, movie stars and rock legends. Accommodations include private rooms, laundry and internet service and transportation off grounds if needed.

The rehabilitation program does not end once a patient has checked out of the facility and returned to everyday life. Cliffside Malibu firmly believes that drug rehab expands past the center walls and into a patient’s re-entry into the outside world. Family is consulted with to ensure that the course of treatment a patient receives continues with their full support. In the event a patient exhibits more than one addictive behavior, the center works to treat the most pressing behavior first and then each subsequent one following that.

Staff on hand at Cliffside Malibu to help a patient through the drug rehab process includes acupuncturists, massage therapists, holistic medicine practitioners and personal trainers. Services offered throughout treatment include various forms of therapy such as physical therapy and relaxation therapy and counseling on an individual and group basis.

Each patient receives cutting edge treatment options in a center that provides the comfort and safety that is often missing from a patient’s outside life. At Cliffside Malibu the cardinal rule of thumb is that success in drug rehab relies greatly on treating all aspects of a patient as a whole. This entails taking the time to recognize the physical and psychological sides of a patient and working towards a treatment from that point.

For additional information on what Cliffside Malibu has to offer addictive behaviors, visit www.cliffsidemalibu.com or send an email to admissions@cliffsidemalibu.com.

About Cliffside Malibu: Cliffside Malibu provides full scale treatment programs for a wide range of addictions. Staff is professional and discreet in dispensing the best course of action that serves an individual need to ensure the right course of action is taken the first time around. This ensures a successful second start to life in a healthy, happy, non-addictive manner.

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Drug Rehab Center Puts Patient Needs At The Top Of The List

Inside of a secluded piece of land just outside the hustle and bustle of the Los Angeles area lays a place where individuals can seek help for an addiction and regain their control on life. Cliffside Malibu offers a drug rehab program that sees the individual first and the addiction second. The staff is experts in the field of addiction recovery and utilizes services and knowledge to establish a treatment program that can be tailored to meet individual needs.

Upon arrival to the center, patients will not find stiff, impersonal white walls with bunk bed style accommodations. Those accommodations are reserved for a traditional drug rehab center. There is nothing traditional about Cliffside Malibu. Many of the main rooms that patients will find themselves in offer 180 degree views of the Pacific Ocean. Living accommodations are available on a private or semi-private setting that offers all the comforts of home. Meditation gardens, outside patio areas and a comfortable living room complete with a television and games is made available to patients.

Cliffside Malibu offers treatment for a variety of addiction behaviors. Among those on the list are alcoholism, drug addiction and eating disorders. A variety of techniques are utilized in the Cliffside Malibu drug rehab program such as therapy on an individual and group basis. Some forms of therapy step outside the traditional treatment box. Staff utilizes physical therapies that maintain a hands-on approach and often includes psychological treatment as well.

One common reason many individuals seek out treatment at Cliffside Malibu is their alcoholism program. Staff at the treatment center fully understands that alcoholism stems beyond not being able to put the glass down or passing on an invitation to drink. There is the guided thought process that no two alcoholics are alike. Although there may be two patients suffering from an alcohol addiction, the same therapy program can not be utilized for both patients. Each must receive a personalize drug rehab program.

For that reason alone, Cliffside Malibu offers several varied approaches to drug rehab treatment. Therapists span a wide range of specialty areas such as equestrian therapy, spiritual therapy and hands-on therapy that include herbal and massage therapy aspects. Each of these therapy approaches work hand-in-hand with a personal chef and resident advisors that closely work with patients to help pinpoint the root of an addiction.

Cliffside Malibu fully recognizes that an addiction is rarely an act by itself. Many individuals enter the facility with a ‘single’ addiction such as drugs or alcohol. After some time in the drug rehab program, the realization occurs that there are very often two or three more addictions that have gone unnoticed in the patient’s life. Each one comes together to strip a patient of the things most valued in life and replace those things with negative aspects. Through careful, hand-on therapy, the patient begins to deal with each addiction and make that all important first step towards a new, healthy life.

Drug treatment often comes with a social stigma attached. Cliffside Malibu instantly removes that blocker by boasting a clientele listing that includes some of the biggest names in the music and movie industry. Patient confidentiality is of the upmost important to staff and personal information is never disclosed. This leaves patients free to gain the recovery needed and start building a new life without the fear of a social press conference being held at the same time.

For additional information on the full range of services for Cliffside Malibu, please feel free to visit the website at cliffsidemalibu.com or via email at admissions@cliffsidemalibu.com. All information will be kept confidential.

About Cliffside Malibu: Cliffside Malibu provides full scale treatment programs for a wide range of addictions. Staff is professional and discreet in dispensing the best course of action that serves an individual need to ensure the right course of action is taken the first time around. This ensures a successful second start to life in a healthy, happy, non-addictive manner.

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Alcohol Rehabilitation Center Provides A Second Chance Start To Life

At some point in time, everyone feels as if their life is spiraling out of control. In that split second moment, each person scrambles for that person or place that will help get them back on their feet and face life again. Cliffside Malibu alcohol rehab program provides that helping hand for alcoholics to reduce a dependency on alcohol and make a fresh start.

Research indicates that approximately 50% of driving accidents are caused by a drunk driver behind the wheel. Some of those impaired drivers will need a car accident to wake up and realize that they have a problem. Others may turn up their nose at the mere thought of someone getting behind the wheel of a car after having too much to drink needing an accident as a wake up call. For the Cliffside Malibu alcohol rehabilitation center, this situation is seen as a cry for help.

Staff at Cliffside Malibu maintains a professional approach to assisting alcoholics with treatment. There is no judgment or disapproving stares in this drug detox program. Personnel are technically equipped with the best tools needed to help an alcoholic pinpoint the root of the problem and make that all important first step towards recovery.

Cliffside Malibu is a full service treatment program providing alcoholics with a safe place to engage in drug detox to reclaim their lives. Before entering into a rehabilitation program, there are several things that need to be considered to ensure a person obtains everything out of the treatment program. First and foremost a patient must be willing to admit that there is a problem and open to seeking a solution for that addictive problem. Alcoholism is just one of the many addictions that the center treats.

Upon arrival patients will see breathtaking views of the ocean as the treatment facility lies just outside the Los Angeles area. Patient rooms are equipped with the comforts of home without including too many luxuries that may detract from the Alcohol Rehabilitation treatment focus. Amenities include gourmet meals, laundry service and transportation off center grounds as needed.

The Alcohol Rehab Program focuses on several aspects of treatment for each individual. Each aspect of the program coordinates with one another to ensure that patients are receiving the best possible treatment for their alcoholism. Aspects of treatment include therapy in both an individual and group setting. Physical and psychological components of the patient are also taken into consideration.

There is often a social stigma associated with receiving treatment for alcoholism. Cliffside Malibu removes that factor by boasting a clientele listing that includes politicians, movie stars and musicians. All patients receive the same confidential services regardless of what their social status is on the outside world. Staff is experienced, professional individuals that have patient success and best interests at heart at all times.

Everyone needs a safe place to come when addiction rules their life. Cliffside Malibu works to be that place for every addict. Staff does not pass judgment on the lifestyle choice that brings a patient to their front door. Instead a healthy way to make a fresh start is sought after together. For additional information on the full range of addiction treatment services that Cliffside Malibu offers, please feel free to contact the facility at 1-800-501-1988. They can also be reached on the internet at www.cliffsidemalibu.com or via email at: admissions@cliffsidemalibu.com.

About Cliffside Malibu: Cliffside Malibu provides full scale treatment programs for a wide range of addictions. Staff is professional and discreet in dispensing the best course of action that serves an individual need to ensure the right course of action is taken the first time around. This ensures a successful second start to life in a healthy, happy, non-addictive manner.

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Individual Addiction Treatment Plans Are Hallmark Of Cliffside Malibu

The experienced staff at Cliffside Malibu drug rehabilitation center all have one thing in common: the treatment and well being of each resident.

Located north of the white sands of Zuma Beach, Cliffside Malibu not only boasts a breathtaking, 180-degree view of the Pacific Ocean, but also a staff of highly experienced and caring individuals whose common goal is to successfully support people with drug and alcohol addictions through rigorous treatment plans and usher them back to their normal lives. At Cliffside Malibu, this means ensuring individually personalized drug treatment, specific to the needs of each resident.

Most of Cliffside Malibu’s residents lead normally upscale lives, and can readily manage to pay $63,000 a month for drug rehabilitation in one of the most lavish treatment centers in the United States. The philosophy at Cliffside Malibu is to treat, not penalize, the residents they serve.

To this end, the facility has spared no expense in its simple, yet grand style of architecture right down to its tasteful, sophisticated accommodations and amenities present in each resident room, lounging areas, dining room, patios, pool and surrounding grounds of the property.

However, these spectacular outward signs of luxury do not imply any degree of ease when individual drug treatment plans are administered. The ways in which this is done is the hallmark of Cliffside Malibu’s success as a prominent drug treatment center. Meticulous one-on-one care underlines all medical and psychological approaches and treatments.

From the time a potential resident calls to ask questions about the facility, a staff member initiates a “relationship” with this person. This communication may guide specific future care issues based on the caller’s personal and individual needs and concerns.

When a resident arrives at Cliffside Malibu to check-in for treatment, they are assessed clinically and psychologically and matched with their own primary therapist who will be their support base throughout their stay.

The doctors, therapists, counselors, resident supervisors, right down to chefs, dieticians and culinary staff, all want an individual in drug treatment to succeed. They know how to do this by crafting amenities and treatment plans to meet the needs, desires and comforts of each individual in attendance.

In many cases, staff professionals treat a resident for more than one addiction and/or psychological issue, or dual diagnose. This occurs in patients with substance abuse/addictions and a concurrent emotional or psychological condition.

Cliffside Malibu is a licensed, dual diagnosis facility that uses traditional and non-traditional types of treatment and therapy including acupuncture, massage and yoga, herbology, equine therapy, and group and family programs. Other treatments can consist of detoxification, “life assessment”, spirituality, behavioral therapy, the 12-step program, art therapy, journal writing and more.

Dual diagnoses are a unique component of a resident’s stay at Cliffside Malibu. Assigned therapists are alert to any and every nuance associated with dual diagnoses as they diligently monitor any changes in patient behavior, which may compound the duality of illnesses.

The familiar comforts, which certain patients expect, are generously provided so that a patient’s focus on treatment and recovery is prime and immediate.

Before recommending or administering programs for specific addictions, personal details and circumstances of a patient’s life are explored. Personal counselors and therapists who specialize in treating a particular addiction will individually work with a patient throughout their stay and adapt treatment components to suit that patient.

Cliffside drug treatment center specializes in interventions, alcohol addiction, cocaine and heroin addiction, pharmaceutical, methamphetamine and opiate addiction, gambling and porn addiction, eating disorders, depression and dual diagnosis.

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Cliffside Malibu Opens For Drug Detox And Other Addiction Treatments

At Cliffside Malibu, they firmly believe that to be successful in addiction treatment, each patient’s individual circumstances must be considered and accounted for. They use programs that are targeted at specific addictions, but their counselors and therapists will work closely with a guest during all stages of their stay and tailor the treatment to their needs, making any adjustments required to ensure that they succeed. They employ a range of traditional and alternative treatments in their programs including personal, group and family counseling, herbology, massage, yoga and acupuncture.

Their staff members are experts in their fields and they have drawn deeply on their experience to design effective programs for a wide range of addictions and disorders, including: alcohol addiction, cocaine addiction, heroin addiction, dual diagnosis, gambling addiction, eating disorders, interventions, drug rehab, pharmaceuticals addiction, methamphetamine addiction, opiates detox, porn addiction and depression. The list is long and their experience wide.

The alcohol rehab program at Cliffside Malibu offers hope for alcoholics and their families. Their staff draws upon a wealth of experience in successfully treating alcohol dependency, using group, family and individualized psychological/emotional therapy in addition to alternative treatment methods such as yoga and acupuncture. Their alcohol rehab program has been developed by experts to counter the effects of long-term alcohol abuse and to give their patients the best chance to beat alcoholism.

Individual attention is critical, so every patient is assigned to a primary therapist on admission, ensuring that he or she receives valuable one-on-one time and that treatment is constantly monitored and adjusted as required to meet his or her unique needs. The premises at Cliffside Malibu are second to none, with a luxurious beachfront location that boasts a long list of amenities, including: Gourmet meals, ocean vistas, well-appointed rooms, access to a wealth of recreational and relaxation activities, an exclusive location that ensures privacy and security and discrete staff.

Their residents are comfortable, relaxed, healthy and worry-free during their stay, allowing them to concentrate on their recovery. When in-residence treatment is completed, an after-care program is provided to prevent sliding back into old habits and they also offer counseling and services for family members.

Cliffside Malibu is no ordinary alcohol rehab center, that’s for sure. Cliffside Malibu can empower you to overcome your alcoholism. They are aware of all the programs and methods out there and they know what works, and what doesn’t. Their therapists and counselors are experts in the treatment of addictions and have successfully treated people for alcohol dependencies for years; they understand what guests are going through and will spend the time needed to make their stay a successful one.

They have the staff, the programs, the facilities and the experience. If a person or their loved one suffers from an alcohol dependency, seeking out treatment is the biggest and most important decision that individual can make. Guests at Cliffside Malibu can beat their addiction and concentrate on regaining what they may have lost as a result of it. They will get sober, improve their health, get their career on track and take back their life. If a person isn’t living their life to the fullest, then that’s no kind of living at all.

And remember – their selection process for their doctors, nurses, and therapists is as meticulous as the one for their personal trainers, massage therapists, chefs and residential advisors. They do this to ensure that their clients have successful recoveries that last for the rest of their lives. If recovery is sought here, rest assured that it is the best possible place that can be found to help a human being back into life and love.

For additional information on the news that is the subject of this release, contact cliffsidemalibu.com.

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Who Is Pee Dee?

The recent Frontline special “My Father, My Brother, and Me” explored the effect that Parkinson’s disease (PD) has on the children of PD patients, a topic also explored in a recently published book by Parkinson’s in the Park founder Kay Mixson Jenkins.

Ms. Jenkins was diagnosed with PD at the age of thirty-four and has been an advocate for research and patient support since. Her book, Who Is Pee Dee? Explaining Parkinson’s Disease to a Child, addresses the impact the disease has on the relatives of those with PD—especially their children.

Talking with a child about a disease that manifests itself through physical symptoms can be difficult because of the mental toll it also takes on a family. It’s a conversation that more and more people are having with their kids. More than six million people worldwide have been diagnosed with PD, and one in ten patients diagnosed are under the age of fifty.

In Who Is Pee Dee?, Ms. Jenkins uses a stuffed Panda bear named Pee Dee and a boy named Colt to answer many of the most common questions that kids have about the chronic illness:

• What is Parkinson’s disease?
• Why is Mommy or Daddy upset?
• What can I do to help?
• Why is Mommy moving slowly?

“As I’ve gotten older,” says Ms. Jenkins, “the disease has progressed. There will come a day when I’ll have to use a cane or a wheelchair, but I am determined to make my grandchildren proud of their ‘Muffin.’ I’m not going down without a fight.”

Ms. Jenkins says that it is crucial for people living with Parkinson’s to have resources to help them adjust to their new lives. Who is Pee Dee? includes pages of resources for adults, including websites, support groups and more.

Kay Mixson Jenkins is the Georgia state co-coordinator for the Parkinson’s Action Network, leads the Effingham County Parkinson’s support group and was selected as a Parkinson’s patient advocate for UCB, Inc.

For more information, contact the author directly via kmj@parkinsonsinthepark.org.

(Who Is Pee Dee? Explaining Parkinson’s Disease to a Child by Kay Mixson Jenkins; illustrated by Richard Morgan; ISBN: 978-0-9819129-0-5; $12.95; 33 pages; 8” x 8”; hardcover; UCB, Inc.)

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Sign Language Interepreter Services Provided To The Washington DC – Maryland – Virginia Metro Area

Hands In Motion is an ASL American Sign Language interpreting agency, serving the Washington D.C., Maryland and Virginia Metro area. The company is committed to, not only providing highly qualified sign language interpreters, but finding the best fit for both client and interpreter. All of the interpreters have been carefully screened, and are well versed and strictly follow the RID Interpreter’s Code of Ethics. Hands In Motion also offers other therapeutic services as well at the highest standards.

Hands in Motion has been providing the American Sign Language (ASL) interpreter services for more than 3 years. The interpreters in the database include RID/NAD certified and non-certified professionals. Currently, there are over 25 ASL interpreters in the company database serving the Washington D.C., Maryland and Virginia metropolitan area and beyond.

Jeremy Mann, the owner of Hands in Motion, is an experienced sign language interpreter who devotes his full time attention to serve his clients. Apart from performing the ASL interpreting, he manages the company business, conducts in house screening and evaluations of all of interpreters, and assigns the most appropriate interpreter to each client.

The Washington D.C. public schools system has been the primary customer for 3 years. Hands in Motion has been providing full-time sign language interpreters to their deaf population.

The dedicated interpreters have not missed one day of the school year. The company also provides interpreters to the Maryland court systems, the U.S. Department of Agriculture, the Maryland Montgomery County Public Schools, and Obama for America in Northern Virginia.

Recently, Hands in Motion has established the company website in order to meet the demand of the services nationally; it also allows the company conducing interpreters’ recruiting around the country.

Hands in Motion strives to provide the highest quality of the job performance coupling with the timely approach. It is the company policy that the interpreter must arrive 15 minutes earlier before starting the assignment so that he or she can become familiar with the new environment and people. They are instructed to observe the rules and regulations closely on the job. He or she is expected to maintain open and frequent communication with other employees. When/if the assigned interpreter cannot make it to the job due to unexpected events, the substitute interpreter is readily at hand to step in. To respond in a timely fashion to the customers’ requests, the phone in requests are answered in 24/7 manners.

Hands in Motion desires to do its best in providing the most satisfactory customer service.

If any complaints about the services arise, the company will address and resolve the issue in a most efficient way, even if it means replacing an interpreter. The company’s usual practice is the preference of making requests 48 hours in advance by the customers but, Hands in Motion has always been able to fulfill the customer’s expectation even in the cases of short notice. This is the strength of the company that shows how flexible the employees can be!

Hands in Motion has more than 25 reliable interpreters in the database, who are capable of providing full and part time interpretation services. The company continues to recruit additional first rate interpreters, adding to the work force in order to handle contracts that require multiple interpreters.

Please visit us online at www.sign-language-intepreters.com or call (877) 310-8389 to learn more about our services and rates.

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Stunning New Treatment Center Helps Those in Need

The panoramic ocean view from one of Cliffside’s balconies is something else. Stylish design, lush landscaping, beautiful trees, endless blue sky, sandy beaches, and the peaceful waters of the Pacific – a resident here sees this every day while taking their alcohol rehab program.

Mouth-watering, healthy, gourmet meals are prepared by their head chef, Cody Cargill. Only the freshest, finest ingredients are used in the preparation of their food, ensuring a nutritious, and delectable dining experience. Whatever a guest’s taste is, their chef and his staff are dedicated to making sure the food served to their residents is the tastiest, healthiest, and most nutritious meal they can get. Experiencing the added bonus of great food can surely aid in recovery here. Cliffside residents are provided nutritious meals by their professional Cordon Bleu chef and full-time kitchen staff. They accommodate all dietary concerns such as vegetarian and vegan diets, kosher needs and food allergies.

Dining at Cliffside is a community experience that everybody looks forward to. Meals are served buffet style and residents are seated informally in their panoramic dining room, with 180 degree ocean views. A guest would be hard pressed to ever find a restaurant with such stunning views and atmosphere.

Physical fitness is an important part of the treatment program at Cliffside Malibu. Their fully-equipped gym includes treadmills, stationary bicycles, weight machines, free weights and access to a personal trainer. Cliffside residents are also encouraged to make use of their heated lap pool. Whether for simple exercise or as a meditative activity, the private and beautiful surroundings ensure a vigorous, enjoyable experience. The large and comfortably furnished dining and living room areas at this alcohol rehabilitation center, give residents more than enough space to freely enjoy dining, social, or recreational activities. Numerous windows let in plenty of fresh air, and provide inspiring views of the Pacific Ocean and California coastline.

In the evenings and during other periods between treatment and scheduled activities, many Cliffside residents gravitate towards the living room to watch TV, play games, and hang out with new friends. Away from the rigors and demands of treatment, Cliffside residents can relax in their meditation garden. Surrounded by the beauty and aroma of Spanish lavender, this spot is a favorite of many residents.

With plasma TVs, internet access, scented candles, fireplaces, and other luxury amenities available in their comfortable, inviting bedrooms, occupants have the choice of entertainment, ambiance, or both. Another example of the dedication they have to creating a positive, pleasant environment for our residents during their recovery and rehabilitation or while undergoing drug detox.

At Cliffside Malibu, each and every resident bathroom is its own private retreat. Their bathrooms feature separate water closets and are elegantly decorated and appointed with items such as Egyptian cotton towels and boutique soaps. These bathrooms are such that a guest may want to renovate their own bathroom at home, they are so spa-like. And the bedrooms – no expense is spared in decorating and appointing their private bedrooms.

Treatment is a long and rigorous process; as a result, Cliffside ensconces residents in as much comfort and luxury as possible to aid in the recovery process. And, one of many places at Cliffside to find relaxation, the West Garden – features beautiful Grandiflora roses, Spanish lavender and local wildflowers – many of which find their way inside to decorate the house. Such attention to detail is abundant in this facility. Most hotels don’t have this amount of caring and understanding. This is all fuel for the mind as their gourmet meals and surroundings are food for your spirit and physical body, as well.

For additional information on the news that is the subject of this release, contact cliffsidemalibu.com.

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Cliffside Malibu Opens – Best In SoCal For Addiction Treatment

Cliffside Malibu is located north of Zuma Beach and overlooks the Pacific Ocean. Unlike many treatment centers in Malibu, Cliffside is far removed from the noise and other intrusions that Pacific Coast Highway brings. Occupying almost two acres, Cliffside features privacy, beautiful architecture and decoration, and modern amenities such as plasma TVs and wireless Internet access – making it the perfect setting for primary treatment and/or extended care. They offer tours of this five star alcohol rehabilitation and other addictions facility.

Their alcohol rehab program has been developed by experts to counter the effects of long-term alcohol abuse and to give their patients the best chance to beat alcoholism, while staying in an absolutely stunning facility which is state of the art.

Cliffside Malibu is a renowned drug detox rehab center situated on a private estate overlooking the Pacific Ocean. The location is ideal for ensuring privacy and freedom from distraction for their patients, as well as providing a calming and relaxed atmosphere to aid their recovery. With a full complement of highly experienced staff, including therapists and counselors who are experts in the treatment of addiction disorders, Cliffside Malibu offers unparalleled drug rehab programs.

Drug addiction is treated at both the physical and psychological levels using programs that are personalized for each patient. Every Cliffside Malibu patient is assigned to a primary therapist who personally monitors their progress and adjusts his or her treatment program to obtain the best results. They offer programs that assist patients in returning to active life and ensure continued success with after-care measures as well as providing counseling to families.

At Cliffside Malibu, they offer two comprehensive programs – primary treatment and extended care – to assist their clients in achieving lasting sobriety in an alcohol rehab program, or other addiction therapy. Each of their new clients participates in a medical and mental health screening by their staff physician, a clinical therapist and a psychiatrist. These screenings help the guest and their therapist design a unique treatment plan that reflects the needs identified during this evaluation process. A treatment plan identifies specific challenges that the guest and their therapist believe should be addressed during their stay at Cliffside, while it also provides a tool for measuring progress.

Treatment at this five star, high tech facility, goes above and beyond and the surroundings aren’t half bad either. If someone is only thinking about entering a rehab facility for themselves or their loved one, a tour of this place is a definite must. Go to the edge of the cliff and look out at the Pacific Ocean. Sit for a few minutes in one of the deck chairs facing the setting sun. If a stay here is decided upon, this is a thing to look forward to.

After recovery, a former addict here at Cliffside Malibu will appreciate watching the sun rise more, rather than watching it set. Inside or outside the top notch scenery, room furnishings, treatment options and facilities, exercise and entertainment opportunities, will surely aid in recovery. It’s a given that surroundings influence a person’s psyche. Here, a guest gets a head start, as well as a fresh one.

Uplifting physical and mental experiences go a long way towards the road to recovery, and at Cliffside Malibu they give it all they’ve got. Discover this stunning place and decide whether it will suit you either for the present, or in the future.

For additional information on the news that is the subject of this release, contact cliffsidemalibu.com.

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Cliffside Malibu Is The Best Treatment Center For Addictions On The Coast

With stress levels high in today’s economically depressed world, there is wonderful news about the latest entry into the treatment center world, at Cliffside Malibu. Seek addiction treatment here and you won’t be disappointed. They have personalized therapy programs tailored to meet your needs. If you are wary about privacy issues, they are quite fanatical about maintaining your anonymity.

As a residential facility, Cliffside Malibu offers extended care treatment programs for adults suffering from alcoholism, drug addiction, eating disorders, depression and other co-occurring disorders. Their drug treatment philosophy incorporates a variety of clinical components to create a comprehensive, personalized and highly effective addiction treatment program, fine-tuned by their in-house experts to meet the needs of each individual patient. One-to-one patient/therapist interaction is strongly emphasized.

Their world class staff pays attention to you on an individual basis – this is an absolutely first class facility looking more like a five star resort than a treatment center. They also state that they have an unparalleled success guarantee, which is worth looking at. An after-care program enables guests at this alcohol rehab center to succeed. With the facility overlooking the Pacific Ocean the setting boasts a relaxing combination of sunshine, fresh air, lush gardens, sandy beaches and soothing waves.

They value and make use of a variety of philosophies in their treatment plans, allowing a unique degree of flexibility for customizing treatment to suit the specific needs of each of their patients, ensuring the best outcome from the guest’s stay. Components of alcohol and drug rehab at Cliffside Malibu typically include detox programs, individual and group therapy, depression treatment and alternative medicine. Amenities offered there are unparalleled – they have personal trainers, massage, acupuncture, spas, yoga, hiking, swimming, cycling, gourmet dining and, of course, the beach. If alcohol rehab is what you are looking for, this center seems to offer it all. And these are the amenities you’d seek for a luxurious vacation at a tropical resort – rooms are fully equipped with the necessities and luxuries of modern day life.

Reading through the information about their treatment programs, you’ll notice that the word “comfort” appears frequently. There’s a reason for this. It’s an unavoidable fact that some aspects of drug or alcohol rehab can be decidedly unpleasant, or uncomfortable. Recognizing this, Cliffside Malibu has gone to great lengths to make everything else about a patient’s stay as comfortable as possible. Residents of the drug and alcohol rehab center are there to be treated for their addictions, not to be punished for their addictions. They are treated with the respect that they deserve and enjoy the luxuries that help make treatment a positive experience.

Cliffside Malibu know that a little comfort goes a long way on the path to recovery, so they offer residents a wide range of recreational activities (such as hiking and beach walks), the best in food, as well as lavish spa treatments such as facials, manicures and pedicures. There is nothing more relaxing and calming to the soul than a twilight walk on a California beach. The whales may be passing by, dolphins swimming and playing, or sea lions just plain goofing off after a joyous day.

After a lovely walk on the beach a great dinner is in store for the guests at Cliffside Malibu. And, only the best of chefs create these five star meals. If you have had food for your soul, and mind, it’s easier than ever to feel relaxed and looking forward to the next day of your life, where a guest here will get plenty of help to aid them on the road to recovery from addiction.

For additional information on the news that is the subject of this release, contact Cliffside Malibu.

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There Are Pearls In The Pain of Every Experience

Former Child Bride/Teenage Wife/Mother Realizes the American Dream: You Can Make It if You Try. Dr. Trevicia Williams’ stirring bounce back book, There Are Pearls In The Pain of Every Experience: Spiritual Truths about Life’s Experiences (ISBN: 0-9743519-0-3), cuts to the chase about her life as an African American teenager in an arranged marriage to a man of European descent in the United States. It’s about currents of faith, hard decisions and perseverance and ways to bounce back from near life shattering experiences.

Trends in the United States show Mississippi as the state with the highest rate of teenage pregnancies. However, Houston (Texas), the fourth most populous city in the U.S. is probably the last place one would expect to find a 13 year old African American girl facing discussions about an arranged marriage, and, at 14 years of age in an arranged marriage to a man of German descent 12 years her senior. That’s exactly where Dr. Trevicia Williams’ arranged marriage happened, and, at the age of 15 she became pregnant and gave birth to her daughter just before her sixteenth birthday.

How she survived an incredible start is in There Are Pearls In the Pain of Every Experience: Spiritual Truths about Life’s Experiences. It’s about being caught between childhood and forced adulthood, and having to make some very difficult choices: Taking high roads out of some very low places. Dr. Williams takes readers on a subtle journey between having to create a support system, being a child herself while being a responsible parent to her child. It’s about faith and adversity and Dr. Williams’ use of inner strengths. “I’m amazed when I hear the life stories of young women auditioning for shows like True Beauty and American Idol. Success requires an awareness of inner strengths and greatness, and, it is during the moment of decision that the course of life is determined, or, at the very least, the next experience” says Dr. Trevicia Williams.

About the Author
Dr. Trevicia Williams is a psychologist, trainer and speaker with over a decade of academic studies in human behavior. She earned a Bachelor’s degree from the University of Houston-Downtown, Master’s degree from the University of Houston-Clear Lake and Doctorate degree from Walden University. Dr. Williams’ passion for helping women optimize their potentials takes her into community based organizations speaking to girls and women about overcoming adversities. It also inspires her to travel across the U.S. with motivational, inspirational and educational conferences. Dr. Williams is a woman of titanium faith: Although Lakewood Church of Houston, Texas, Pastor Joel Osteen, is the church that she still calls her “home church,” she also enjoys worship at Northland Church, where Dr. Joel Hunter is the Senior Pastor, community in Orlando/Longwood, Florida.

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The launch of the health site OmegaLifeLine.com boosts about all the health benefits of omega fatty acids and essential oils.

With consumer trepidation, it is great to see a site so dedicated to exploring the real health benefits of essential fatty acids. History tells us that during a weakening economy many people will suffer from poor eating habits as their buying patterns change.

Families will choose more budget conscious meals which may mean that they will save money in the short run, however if we take a step back and look at the long term picture it could equate to a more significant loss in the future.

As individuals health worsens (the culprit being a poor diet), society can expect to see a greater strain on an already taxed medical system. These individuals put themselves and their families at risk of more serious ailments. Diseases which could drastically reduce or end a families income.

Education is power and Omega Life Line is poised to educate men, women and teens about the necessity of consuming ‘healthy fats’. The modern diet is extremely unbalanced in the ratio of omega 3’s to omega 6’s. And that is a very dangerous and avoidable position for any person to be in.

Creator of the site Samantha Criddle explains, “everyday people are looking for miracle solutions to cure all their problems and sometimes it’s simpler than what they expected. The health benefits of omega oils are tough to ignore”.

What many people don’ t realize is that the body cannot manufacture the essential fatty acids that it requires to maintain proper body health and function. And that’s where people get into trouble. In understanding where to source healthy, nutrient rich omega oils, people can empower themselves and realize a healthier lifestyle.

For more information on omega oils we invite you to visit www.omegalifeline.com.

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LighterLife, the weight loss and weight management programme, has introduced a brand new forum to its website called ‘Talking LighterLife’, to encourage clients to share and discuss their experiences of the LighterLife programme

Talking LighterLife will offer LighterLife clients a facility to express their views and talk about their LighterLife experiences and talk to others about how LighterLife has changed their lives. LighterLife clients will have the opportunity to post comments and gain extra support from others on the programme between their weekly group meetings.

The LighterLife forum allows clients the opportunity to speak to others on the programme and indentify with them and share similar experiences, whether they are commenting on celebs in the news, new diet products or how they have got on at their weekly group meeting. For some clients it provides an instant response or support when they are having a weak moment and for others, it is useful for updating and monitoring their progress on a daily or weekly basis as they progress through the weight loss programme. Many people on diets find it especially useful to talk with others and this is the opportunity for which Talking LighterLife is designed.

As well as allowing clients to talk about LighterLife, the weight loss forum will also offer potential clients the chance to learn more about the programme from people who have actually succeeded on it. Visitors will be able to see real questions posted by, and answered by, LighterLife clients. By offering this service, visitors will be able to read honest unbiased information to give them the tools to decide whether they are ready to join the programme. Users can also find a Counsellor, sign up and start the LighterLife journey themselves. There is also an opportunity for existing or potential clients to askLighterLife a question directly if they don’t want to post their question publicly.

Sara Jamison, the Sales and Marketing Director at LighterLife, commented: “The introduction of Talking LighterLife is a fantastic addition to the LighterLife website. There are a number of LighterLife blogs online and we thought that the new forum would be the perfect place for both clients and potential clients to log on and either talk about their experiences or find out more about the programme in one central place.”

About LighterLife:
LighterLife is a
weight loss and weight-management programme for people who are one stone or more overweight and with a BMI (body mass index) of 25 or above. LighterLife has helped over 100,000 people lose weight fast since 1996.

The unique LighterLife approach offers programmes specific to the obese and the overweight in the form of nutritionally complete soups, shakes and bars combined with specialised counselling using cognitive behavioural therapy (CBT) and transactional analysis (TA) techniques. Clients benefit not only from safe, fast weight loss but they also learn the behavioural changes needed to sustain it.

Founded in 1996, the LighterLife Programme was developed by three of its directors – Jackie Cox, Bar Hewlett and Rebecca Hunter.

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One of the hardest parts of addiction recovery is taking that first step and verbalizing that a problem really does exist

Until that point it is easy for an addict to pacify the negative behavior as a way to relieve tension or handle a bad day in the office. Somewhere inside there is a little voice telling the addict that the behavior goes way beyond that flimsy excuse.

An addict’s worse fear is confrontation about what is going on in his or her life. They go to great lengths to avoid uncomfortable discussions to the fact with family and friends. When a boss starts hinting at an addiction problem, the addict quits his job and walks out the door. When a friend brings up the same problem, the addict walks away and deletes the friend out of her cell phone address book. Great life changes are made to avoid these situations.

Addiction takes on various formats. There is eating disorders, drugs, alcohol, anxiety, depression and the list goes on and on. Each addiction starts with its own circumstances. Likewise each addiction also comes with its own hurdles that must be overcome if an addict has any hope of recovery. Still the recovery process is not easy.

Cliffside Malibu is a place to start. Staff is trained in the areas of addiction treatment and knows how to be that effective first hand reaching out to an addict in the moments when all hope feels lost. One of the first steps that staff members take once an addict arrives for treatment is to engage in an intervention process.

The target objective of a staged intervention is to call attention to the addiction without allowing for excuses or escape options to be given. This may seem like a harsh way to start a rehabilitation process. However the staff at Cliffside Malibu knows that in order to be a successful drug rehab program, steps must be taken for the addict to face their addiction problems as soon as possible.

For this intervention to work, staff may approach family and friends about their participation in the event. Addicts often forget that they are not the only injured parties in this situation. Family and friends bear the brunt of anger, stress and addictive behavior as the addict stops at nothing to get that next soothing fix. These are the people that know the addict best. These are also the people that have been hurt the most by the addiction.

Staff at Cliffside Malibu is aware of these and other issues that will come up as the intervention process begins. There is a specialized intervention team in place at all times ready to help the addict make that first step towards admitting there is a problem. Addicts may get angry and say or do things that would be viewed as hateful in the outside world. Intervention members do not stand in judgment against the addict or turn their backs. Instead a helping hand is offered and the addict is made to feel safe and secure. In this environment many times an addict feels secure enough to come to terms with the addictive behavior and let the recovery and healing process begin.

Once this admission has been made, productive alcohol treatment can begin. Intervention team members are with an addict from the moment he or she walks through that door. From that point a personalized treatment plan is devised that will best meet the needs of that addict. Team members work to set a starting point that will get the addict moving in the right direction. After awhile those hateful moments of the first day intervention are replaced with life long friendships towards a staff that helped the addict get back on track and make a new choice for life.

About Cliffside Malibu:
Cliffside Malibu offers treatment program approaches based on individual need rather than a mass group approach. All treatments are tailored to each addict and include equine therapy, acupuncture and yoga. The rehabilitation center offers treatment for drugs, alcohol, eating disorders, depression and anxiety among others.

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There’s a way to relax and be as stress free as possible while undergoing alcohol treatment in Malibu California

And yes, it’s the same Malibu that’s home to many celebrities and those seeking a California beach lifestyle.

Many strolls through the beachside location will help focus thoughts on the changes ahead. Chefs prepare terrific meals which you may eat in the airy and light dining room. Guest rooms are spa-like and refreshing. There’s a new buzz going around about addiction treatment, and you’ll find the answer right here at Sunset Malibu. Relaxing in the lovely gardens or taking in a Pacific sunset, or perhaps talking with new friends also undergoing treatment, or just being alone in your guest suite reading a book, will help you focus on addiction treatment and getting better.

Alcohol addiction is a monster of a disease and it’s often chronic. But, how do you even contemplate breaking out of the mold of this treacherous path? Trying to make a go of getting better on your own is, to quote an old cliché, a great uphill battle. Once you have decided for yourself that life must get better, contact the professionals here at Sunset Malibu. Just making that first decision to call and receive any information you need, will relieve a lot of stress that you may be feeling.

Undergoing an alcohol rehab program is not easy. The thing is about any kind of addiction treatment – it must be personalized to be effective. While advice from a friend may be of help in some ways, why not save yourself a lot of time and wasted energy – energy not directed towards getting better – by going direct to the source for one of the best in Southern California. The huge number of programs offered here at this facility helps ensure that each person that needs help gets it and can be sure that the treatment is a perfect fit.

The kinds of programs offered at Sunset Malibu are called holistic. They treat the whole person here instead of focusing on just the drug-caused problems. It is like, at most rehab places, they are treating just your hand or perhaps maybe just a foot or leg. And honestly, how good would that be? A whole human being with an addiction problem has to be treated as a whole person, hence the holistic approach.

People from every ethnic group and background can suffer from the disease of alcoholism. Best results are obtained when a recovery program is tailored to each individual’s needs. And why not undergo this recovery in a facility that offers luxury amenities and a smaller number of guests? How can recovery and the experience itself be very effective if there are few undertrained staff, many people trying to get help at the same time, and a mediocre organization that is merely “doing their best”? Sometimes in literature, addiction is almost glamorized. It is not glamorous. It is a disease and what’s glamorous about a disease?

When you sign up for addiction treatment at Sunset Malibu the cliff side vista and blue Pacific vistas will help you to relax and concentrate. They have two acres of wonderful grounds, gourmet chefs, five star-like guest rooms, even a personal trainer for the gym. The fitter you are mentally, the better you will be able to concentrate on recovery from your addiction. Someone you know may have descended into the living purgatory that can be addiction. Don’t let it happen to you when help is close at hand.

So, if you have decided to “give it a go” and begin your recovery to health and a sense of wellbeing, try the new approach at Sunset Malibu. After your stay is over here, and as you are driving away, you know deep inside that whenever you pass by Sunset Malibu, at whatever time of the day, you will always think of this place as your sunrise, and never your sunset.

About Sunset Malibu:
Professional staff offer the most gentle and effective care for alcohol, drug and food addictions, plus depression.

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If you have been wondering about how it would feel to undertake drug rehab, then wonder no more

Drug treatment professionals are waiting at Sunset Malibu, a wonderful addiction treatment center above the Pacific, in Malibu California. Before beginning treatment a guest has to understand what drug addiction actually is and what drug rehab will involve. There must be a commitment on the part of the guest to undertake the treatment and have the desire to do so.

About fifteen million people in the U.S. have a form of addiction and it can run to quite of lot of things – such as drugs, alcohol, depression and even food. Addiction is not a choice so neither is getting help. Possibly the thought is daunting. A person can even get settled and comfortable, in a way, into an unhealthy and potentially deadly lifestyle. Why should you change, you may ask yourself, well, you can die, that’s why. And I think that in most people’s opinion, being alive is better than not being at all. When you are under the fog of addiction, things may seem unreal. Well, in a way, they are. This is not a normal way of living, therefore, they are abnormal. Only you can take the first step.

Deciding to get better and entering a drug rehab program is up to you. No one chooses to become addicted. You don’t wake up one day and tell yourself – “Oh, I’d love to live life like the sludge at the bottom of a swimming pool”. But you can, fairly easily, consider entering an addiction program. And if you make a wise choice and enter a program with a highly qualified set of professionals and stay at a wonderful place with innovative and gentle treatment, then you may find yourself, quite soon, swimming towards the sunlight sparkling at the top of a now clean and bright pool. No more bottom dwelling for you.

One of the best drug treatment centers, Sunset Malibu, has luxurious accommodations, more like a spa retreat, than anything else. As treatment centers are a place of hope, not despair, this can only help you on the path upwards towards recovery. You have to feel, and get involved, with the healing of your body and life. Trained professionals will help guide you. How much better is it not to try and go it alone? How much better to have caring people with an individualized and innovative program bring you upwards toward a new and renewed life.

You get a lot of aftercare and a support network from Sunset Malibu. People may look at you differently after a stay here. If you feel better on the inside, you will absolutely look better on the outside. Your mind will be in great shape, too. Think of all the things lost to you while you were addicted: Respect from your friends and family; love and creativity; hope and joy. Then think of all the things to be regained, and gained: They are the same things, and then some.

Millions of people in the U.S. are under the oppression of drug addiction. They are ordinary human beings just like you. Although there should be no stigma attached to an addiction disease, there often is. People say to themselves: “Oh – this person should just want to stop and then they can. It only takes willpower.” Well, that’s wrong. It takes a lot of courage and the ability to seek help. It takes one phone call to Sunset Malibu to get you started. And remember, their approach is gentle and innovative and holistic. Don’t be afraid of taking that crucial first step.

Do put your foot on the first flagstone of the path leading upwards, and give Sunset Malibu a call today. Their genuine caring and professional attitude can, and will, only help you. When you have a wonderful center like this facility is, and caring professionals to help you in gentle ways, who wouldn’t want to helped out of the darkness.

About Sunset Malibu: Professional staff will guide you to health at this rehab and addiction treatment center.

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LighterLife is offering people the opportunity to become their own boss by training to become a LighterLife Weight Management Counsellor

LighterLife, the weight management and weight loss programme, is expanding its network of weight management counsellors and, as a result, the company is offering people the chance to train as a weight management counsellor.

Throughout the UK, LighterLife is looking to recruit motivated, self starters to run their own business. Trainee Weight Loss Counsellors will receive the support of LighterLife’s nationally recognised brand to help show some of the estimated 14 million obese people in the UK how to lose weight and live more active lives.

Zoe Taylor, Franchise Development Manager at LighterLife, commented: “Starting your own business is a great way of reorganising your life and embarking on a career in an area that you are passionate about. Becoming a LighterLife Counsellor could be a great way someone to start their own business and the support of LighterLife’s nationally recognised brand can make those first steps that much easier. LighterLife offers a fast track business launch along with extensive central office and field based business support to help grow the business.

“LighterLife Counsellors have the potential for high earnings and, as they operate as self employed businesses, can take advantage of flexible working hours and the opportunity to decide the working hours that fit their lives.”

Debbie Blackburn recently qualified as a LighterLife Counsellor after being made redundant from her job as an Account Manager. Debbie comments: “When I was told I was being made redundant I was very upset. After seeking legal advice I demanded a fair redundancy package and decided to go self-employed. Having successfully lost four stone on the LighterLife Programme I decided to use my experience of the programme to retrain and become a Counsellor. It just goes to show that redundancy is not the end and can sometimes be the beginning.”

About LighterLife:
LighterLife is a
weight-loss and weight-management programme for people who are one stone or more overweight and with a BMI (body mass index) of 25 or above. LighterLife has helped over 100,000 people lose weight fast since 1996.

The unique LighterLife approach offers programmes specific to the obese and the overweight in the form of nutritionally complete soups, shakes and bars combined with specialised counselling using cognitive behavioural therapy (CBT) and transactional analysis (TA) techniques. Clients benefit not only from safe, fast weight loss but they also learn the behavioural changes needed to sustain it.

Founded in 1996, the LighterLife Programme was developed by three of its directors – Jackie Cox, Bar Hewlett and Rebecca Hunter.

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Glaucoma is the leading cause of preventable blindness worldwide. 60 million Americans are at RISK for developing Glaucoma

Dr. Lynnette Williams-Young, S.A.V.E Program Coordinator, in conjunction with National Glaucoma Awareness with support from Park Avenue Laser Vision, Dr. Emil Chynn and Roman Iospa, CEO of BiCOM Inc., home of Glaucoma Eye Test, are providing free Glaucoma screening events for the whole community.

Prevent Blindness America Survey found that:

  • Blindness ranked third (after cancer and heart disease) as people’s major fear.
  • It is estimated that over 4 million Americans have glaucoma but only half of those know they have it.
  • Glaucoma is 6 to 8 times more common in African-Americans than Caucasians.
  • Everyone is at risk for glaucoma from babies to senior citizens. Yes, older people are at a higher risk for glaucoma but babies can be born with glaucoma (approximately 1 out of every 10,000 babies born in the United States).

National Glaucoma Awareness Month presents an opportunity to educate and screen those most at risk for developing the “sneak thief of sight”. Dr.Williams-Young is the coordinator for the S.A.V.E program.

The “Sight for A Vision Exchange” is a program inspired by Sis. Mae McGill and Bishop James Gaylord and developed by Dr. Chynn and Dr. Williams-Young to raise $50,000 to benefit the Capital Stewardship Campaign of Kelly Temple Church.

Through the partnership between Park Avenue Laser Vision Center and Kelly Temple, we will be able to provide quality affordable laser vision correction for church members. Also, we will be able to provide education about laser vision correction and educate about maintaining a lifetime of good ocular health. Ultimately, this will reduce the fear of laser vision correction in the African American community.

Glaucoma screenings will be performed with BiCOM’s non-invasive, through the eyelid Tonometer Diaton (www.GlaucomaEyeTest.com) – the newest, safest way to screen for high intraocular pressure (IOP), which can be an indication of Glaucoma.

Join us for a free eye pressure screenings at Park Avenue Laser Vision 102 East 25th Street (& Park Avenue South). Call Park Avenue Laser Vision with any questions and directions at 212-741-8628.

About “Sight For A Vision Exchange” (S.A.V.E) – The objective of S.A.V.E is to provide affordable laser vision correction for church members, provide education about laser vision correction and reduce fear of laser vision correction in the African-American community.

About Park Avenue Laser Vision – New York’s Only No-Flap, All-Laser Vision Correction. http://www.ParkAvenueLaser.com

About BiCOM Inc. – BiCOM Inc. home of Tonometer Diaton a.k.a “Glaucoma Eye Test” allows to safely screen for intraocular pressure through the eyelid. BiCOM Inc. is a continued supporter of Glaucoma screening / educational programs nationally and internationally. More: http://www.TonometerDiaton.com

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Weight loss specialist and controversial author slams the diet industry for creating an “addiction” to buy into their products

The author of Rebel Diet, the controversial diet book which was recently released has today said that the diet industry must be capped in some way.

Emma James said “there is so much hype and mystery created by the diet industry in order to keep people buying into their products. Even Paul McKenna has jumped on the band wagon with no idea about diet and weight management. There must be some kind of regulation put on misleading and marketing pitches to hook people into the diet vortex”.

Speak out about the situation she also stated that entire ploy was to ensure people never got all the information to allow them to learn what works for their own body and therefore free themselves from the dependence on diet meals and systems. She said “even people with comfort eating problems and real disorders are getting dragged into this “creating a need” philosophy of selling instead of outlining how to solve the problems themselves”.

The author flies to Las Vegas next week to speak at the Building Bridges seminar on the 8th February at the Tuscany Suites Conference Centre and to speak out about the role of the therapist in the diet industry and about her book which claims to give “missing link” to the reader and free themselves from the Diet Hell.

She also plans to launch webinars for people wishing to opt out of the diet chains later in the year and provide practical information for the user to take over their own weight management and address eating related problems.

 

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PruHealth reports millions of Brits are intend to walk more to improve their health but three quarters have no idea how much they actually need to do

According to the latest research by PruHealth, Britons will be tightening their shoe laces as well as their purse strings in 2009 as 20.5 million* intend to take up walking to get healthy and shed unwanted pounds.

PruHealth, the health insurance provider that rewards people for engaging in healthy behaviour, found that nearly two thirds of Brits (61%) planned to begin a new diet, health or fitness regime in the New Year. Of those, almost three quarters (70%) said they plan to walk regularly as part of their healthy start to 2009. However, the majority of those who want to exercise by walking (15.3 million – 75%) are far off the mark when it comes to knowing exactly how much they will need to do each day to benefit.

Currently the average Brit walks for 43 minutes a day (approximately 2.9 miles**), but acknowledges they need to do more and believes stepping this up to 57 minutes (or 3.8 miles) will provide the physical benefit they need. In reality health advice recommends everyone should in fact be taking 10,000 steps a day***, equating to nearer 5 miles or 75 minutes of walking. Encouragingly, 17% of Brits say they already walk around 10,000 steps a day, but a quarter (26%) feel they would need to dramatically change their lifestyle in order to achieve this.

PruHealth’s chief executive officer, Shaun Matisonn commented: “Walking is a great form of exercise so it’s very encouraging to see so many people wanting to incorporate it into their daily lives.

“There does, however, seem to be a misconception as to how much walking one should ideally be doing each day and the answer that it’s 10,000 steps is sure to come as a big surprise to many. It would be hard for anyone to hit this target immediately, but small changes such as getting off the bus a stop early, shopping locally without taking the car, or taking the dog for a longer walk, are all ‘steps’ in the right direction.”

PruHealth knows that it has never been more important for people to lead healthy lifestyles and PruHealth’s Vitality Programme encourages people to do so. Vitality Index covers five areas – education, exercise, nutrition, screening and smoking cessation – and members could earn points by participating in healthy activities related to each area. By earning points, members can move up to different status levels (Bronze, Silver, Gold and Platinum) and earn lifestyle rewards, as well as potentially lowering the cost of their PMI premiums in the process.

 

* Research conducted by Opinium Research LLP 23rd – 30th December 2008,polling 2,233 British adults. Results have been weighted to nationally representative criteria (based on there being 48 million adults in the UK). 61 per cent of 48 million British adults intend to start a new diet, health or fitness regime = 29,280,000 adults. 70 per cent of these adults say regular walking will be part of this regime = 20,496,000 adults.
** The average respondent said they walked for 43 minutes per day. At an average of 4 miles per hour this equals 2.9 miles.
*** According to British Heart Foundation

About PruHealth
PruHealth was launched in October 2004 as a joint venture between Prudential and Discovery Holdings from South Africa. Since launch, PruHealth has grown quickly. It now provides medical insurance for more than 190,000 lives and in a sample of its individual customers, one third said they had changed their behaviour for the better because of its Vitality reward scheme which encourages policyholders to look after their health.

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