Women Are Still Lusting After The Perfect Body Shape With The Hourglass Figure Proving Most Popular

The Hospital Group has seen a dramatic increase in women plumping for breast enlargement, with women citing voluptuous celebs such as Kelly Brook, Eva Mendes and Megan Fox as having the figures they admire most.

With Kelly Brook hitting the headlines in a new poster campaign which has been doctored to better cover up her E-cup assets, The Hospital Group reports that the majority of female patients look to go up just two cups sizes.

Women who want to achieve the curvy yet classy and natural look can choose f r o m a vast range of Allergan implants at The Hospital Group; including revolutionary Natrelle. With a range of over 500 implants in the Natrelle range, the patient has a choice of four projections and gel types as well as a number of textured and smooth surfaces, allowing a more natural and individual breast enhancement.

A total of up to 36 measurements are taken during the computer-aided consultation, followed by a discussion of the patient’s individual requirements for a very accurate selection of implants. The patient then has the opportunity to “try on” the implants using unique vest-type garment with specially designed inserts to simulate the effect of a breast augmentation.

David Ross, chief executive of The Hospital Group, said: “Women often want to increase their breast size, whilst achieving a natural look and feel.

“This fabulous new technology allows patients to actually see the difference our bespoke implants will have on both posture and appearance before undergoing any form of treatment. This in turn ensures patients will be completely satisfied with the proposed enhancement”.

Since The Hospital Group was established in 1992, it has grown f r o m a small pharmaceutical company to one of the UK’s foremost cosmetic surgery providers. The Group is committed to providing the very highest standards and all procedures are performed by an expert medical team in state-of-the-art facilities that are second to none.

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New 28-Inch Student-Length Lab Coat Answers Customer Demand For Shorter Style And Is Available For Pre-Order

Medelita®, maker of breakthrough medical apparel, today introduced the new Elizabeth B. lab coat to its collection of high performance women’s lab coats. Shorter than traditional coats, the Elizabeth B. is 28 inches in length and falls just below the hip on a woman of average height. The new, shorter-length lab coat is available for pre-order and will be available to purchase online November 6, 2009.

“The introduction of the Elizabeth B. lab coat is a significant milestone for us in that it answers countless customer requests, expressing the need for a lab coat with modern styling, sensible performance fabric features and long-lasting durability,” said Lara Manchik, founder, Medelita. “We chose to name the coat in honor of Elizabeth Blackwell, the very first female medical school graduate who paved the way for women in field of medicine. This appellation also honors customers of Medelita who continue to make significant contributions in their respective medical professions.”

At the turn of the 19th century, female doctors did not exist. But Elizabeth Blackwell changed that with her inspiring life’s work. Education played an important role for Blackwell, whose father moved the family from England to the U.S. Motivated by the desire to fill the unmet needs of women who preferred to consult with a female physician, Blackwell eventually sought a formal education during a time when medical schools simply did not allow women. Her application to the Geneva Medical College in New York was inadvertently accepted because students and the administration thought it was a practical joke.

Eventually, Blackwell’s persistence won her respect, admiration and the first U.S. medical degree awarded to a woman in 1849; however, she was barred from practicing in hospitals and set up a practice out of her own home. Among Blackwell’s many achievements was the establishment of women’s medical schools in the U.S. and in England. The educational institutions were the culmination of plans co-developed with Florence Nightengale, whom she met during the Civil War. Well into her later years, Blackwell continued to inspire and encourage women to study medicine. Today, women represent more than half of the students pursuing some form of medical education.

The Medelita Elizabeth B. lab coat is designed for those medical professionals who prefer technical advancements – not only in their clothing but also in their lifestyle. The fluid resistant lab coat is treated with Advanced Dual Action Teflon® fabric protector, which allows the fabric to repel and release stains, including blood, while maintaining a clean and crisp, polished appearance. Tailored for a feminine yet professional shape, the coats are sewn in the U.S. and feature the highest quality workmanship available in a medical uniform. Modern styling includes rounded lapels with complimentary pocket detailing, clean finishing of all seams, and a hidden inside pocket for transporting handheld devices and other useful medical tools.

Also called a consultation lab coat, the 28 inch lab coat is worn by students across numerous medical professions — medical school, dental school, physician assistant school — as well as by those medical professionals who simply prefer a hip length lab coat. Although the length is often a designation of a student, in some settings, the shorter coat is preferred or even required.

The new lab coat joins the Medelita collection of women’s lab coats, which range from the original, full-length Callia lab coat (38 in.), the Ellody (34 in.), to the Estie (38 in.) and Sophia (34 in.), all of which can be custom embroidered with name, title, and profession as preferred. For more information on the Elizabeth B. lab coat and all Medelita products, please visit www.medelita.com.

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Medelita Celebrates National Nurse Practitioner Week

Medelita®, maker of breakthrough medical apparel, celebrates National Nurse Practitioner Week this November 8 through 14. Nurse practitioners (NPs) are advanced practice nurses who provide high-quality healthcare services similar to those of a doctor. They diagnose and treat a wide range of health problems, and even prescribe medication. This year, nurse practitioners are celebrated for providing “125,000 solutions to the primary care shortage.”

“Nurse practitioners play a critical role in our healthcare system, providing much needed care that encompasses disease diagnosis and treatment, health education and helping patients to make wise choices and to become better advocates of their own health,” said Lara Manchik, PA-C and founder, Medelita. “Medelita is proud to be a partner to NPs, who combine strengths f r o m nursing and medicine to provide a holistic approach to personalized patient care.”

Most nurse practitioners have advanced degrees, such as master’s degrees, and training beyond their registered nurse credentials. Many even have doctorates in their areas of specialty. Since 1965, NPs have been practicing in all types of settings including clinics, hospitals, private physician or nurse practitioner offices, schools, urgent cares, colleges and public health offices, to name a few.

Every day, nurse practitioners are making a difference in the lives of patients and they are advancing the role of women in the healthcare professions. Medelita honors NPs this week and throughout the year, through its “Celebrating Women in Healthcare” campaign showcasing the talents, devotion and accomplishments of women all across the nation, just like Secor. The women selected for “Celebrating Women in Healthcare” each receive a lab coat or scrubs of their choice and are featured on the Medelita web site. Nominations that include photos and detailed descriptions of professional and personal accomplishments can be emailed to celebrating.women@medelita.com.

About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coats, embroidered lab coats and women’s medical scrubs. Medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed f r o m within. For more information, visit our website at http://www.medelita.com or call 877.987.7979.

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Eyelift Surgery On The Up

The Hospital Group has reported that the popularity of an upper eyelid lift (blepharoplasty) has been on the increase over the past 5 years, with 62% more patients opting for this surgery.

The typical eyelift surgery patient has drooping layers of skin and deep wrinkles on the eyelids. These lead to a tired and a sad looking appearance. This may run in families and is common in both men and women.

During this procedure a curved incision is made across the natural crease of the skin and excess fat and tissue is removed to lift and open up the eye area.

A spokesperson for The Hospital Group, said: “Ageing is an issue which more and more people, both men and women, are keen to combat. Eye-lid surgery opens out the eyes and softens lines for a more youthful look.”

This common plastic surgery procedure, to correct heavy, saggy or tired-looking eyelids is called upper blepharoplasty. The procedure removes excess skin and fat in the eyelids to provide tauter skin and a fresher looking eye area.

After the procedure, this patient’s eyes and face look much brighter and more youthful without the eye lids. This patient had both upper and lower blepharoplasty (i.e. eyelids and eyebag removal).

The Hospital Group is one of the UK’s leading providers of cosmetic surgery, number one in obesity surgery and tummy tuck experts. So whatever your requirements, you can rest assured in the safe hands of the professionalism and experience that THG has to offer.

Since The Hospital Group was established in 1992, it has risen to become the UK’s biggest weight loss surgery providers, performing more gastric band procedures last year than the NHS. The Hospital Group is committed to providing the very highest standards and all procedures are performed by an expert medical team in state-of-the-art facilities that are second to none.

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Liposuction on the Increase

The Hospital Group has reported that the number of women having liposuction has increased by 42% in the past 4 years Liposuction has grown in leaps and bounds over the last few years and is often now referred to as liposculpture. Liposculpture creates the same result as the more commonly used term, liposuction or Lipo. Very similarly to liposuction excess fat cells are removed, from almost any part of the body.

However, in contrast to liposuction, the procedure of liposculpture is a more time consuming operation with a greater amount of personal skill required by the plastic surgeon, and creates a smoother end result, changing the contours of your body or face. This cosmetic surgery procedure is suitable for both men and women.

A spokesperson for The Hospital Group, said: “Liposuction is an incredibly popular procedure. With increasing coverage of celebrity bodies, we are seeing more women turn to liposuction to help them create the body they are looking for. Liposuction is a great option for tackling those stubborn areas which can be resistant to diet and exercise.”

The procedure involves insertion of a Cannula (small tube-like syringe) through a small incision in the skin. The fat is then drawn through the tube leaving a much smoother surface. The procedure is carried out under General Anaesthetic.

For those looking to undergo the procedure: the best candidates for liposculpture are those with stubborn areas of fat which are resistant to diet or exercise. This could include the tummy, buttocks, chin, arms, knees etc. A consultation with a Surgeon will help you identify what sort of outcome you could expect and if it is the right procedure for you. For example, liposuction can remove excess fat around the abdomen, but not excess skin. In this case a tummy tuck might be recommended in order to achieve the desired result.

The Hospital Group is one of the UK’s leading providers of Plastic Surgery, number one in Obesity Surgery and Breast Enlargement experts. So whatever your requirements, you’re in safe hands!

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Obesity and Society

Obese and overweight people are forecast to cost the nation £50 billion – half the NHS budget for a year – by 2050 if the trend continues unchecked, with diabetes the biggest draw on these figures.*

The NHS spends an estimated £600m a year on treating diabetes – the largest in primary care – and tackling obesity levels in Britain could save an estimate £950 per person each year. **

As well as drug spend, hospital admissions for Britans with problems caused by weight-related diabetes also doubled, from 7,000 in 2003-04 to 14,320 in 2007-08. **

In five years, the total numbers of people admitted to hospital as a direct result of obesity rose by 190 per cent, with 5,056 admissions in 2007-08. **

Leading dietitian and Head of Weight Management Services at The Hospital Group, Cirian Marie-Beddoes, said: “Barely a day passes without the cost of obesity on the NHS being mentioned. It’s a very real fact that as well needing to tackle obesity on a personal level, the nation’s obese must consider what a huge drain their weight-induced health problems are on the NHS.

“Having spent nine years working in obesity in the NHS, I feel that the only way to curb the epidemic is with the support of private healthcare, such as gastric band surgery at The Hospital Group.”

A report on the matter produced these key findings:

• Awareness of the problem is not low. †
• 49% of those questioned blamed their poor diet for their size. †
• 63% blamed a lack of exercise. †
• Stress was blamed by 20% of those questioned. †
• 14% blamed their genes and the same percentage said that they were too busy to do anything about their weight. †
• Giving up smoking, large breasts, beer and ‘emptiness’ were also accredited. †

A separate survey revealed that some overweight people believe their weight has affected their careers. The following are some interesting comments that came from this survey:

“I think it’s natural that people have less respect for you if you are overweight.”

“Some people look upon overweight people negatively in that they feel they cannot control how they eat, which may reflect in working life.”

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2056 adults. Fieldwork was undertaken between 5th-7th October 2009. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

OnePoll questioned 4000 adults between 19-21 October 2009. The survey was carried out online and the panel used was aged 16+ and nationally representative.

∆You Gov
†One Poll
*Change4Life campaign
** Liberal Democrat figures

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Catalent Expands Capabilities In Testing For Melamine In Food And Medicinal Products

At a time when melamine-contamination has received global attention, Catalent Pharma Solutions continues its legacy of innovation by rapidly developing new FDA guidance-compliant tests for trace amounts of key contaminants in food and medicine. Incidents of melamine contamination in milk products, baby formula, dairy and non-dairy products manufactured in China have been widely reported, leading to product recalls and increased inspections by the FDA.

The current good manufacturing practice (CGMP) regulations require that all components (i.e. ingredients or raw materials) be tested before they are released for use in the manufacture or preparation of drug products (21 CFR 211.84). It is critical that all manufacturers determine whether they are using an at risk component for melamine contamination to manufacture or prepare a drug product.

In response to the FDA’s new guidance titled “Pharmaceutical Components at Risk for Melamine Contamination,” Catalent has successfully qualified a method for determining if suspect excipients are contamination-free to within 2.5 parts per million. The method is based on that provided by the FDA (Laboratory Information Bulletin No. 4423 “GC-MS Screen for the Presence of Melamine, Ammeline, Ammelide, and Cyanuric Acid”).

Catalent is now able to provide its customers successfully qualified and validated limits tests for trace levels of melamine, ammeline, ammelide, and cyanuric acid in lactose.

Melamine is a compound made of carbon, nitrogen and hydrogen and is typically combined with formaldehyde to produce a durable and moldable plastic that is fire and heat resistant. Trace amounts of melamine have recently been discovered to be toxic to dogs, cats, pigs, and chickens by veterinary scientists after kidney or renal failure occurred due to their food being contaminated with the chemical.

“Catalent is proud to have satisfied the demanding regulatory standards the US FDA has provided for detecting melamine,” said Kent Payne, Vice President and General Manager of Catalent’s Respiratory, Analytical and Biotechnology Services business. “Detecting trace levels of melamine in food and medicinal products at these levels is a challenging process, but is key to help avoid future public health crises. In order to support this critical public health need, Catalent can expedite this testing and provide results within 48 hours from receipt of samples

Fore more information on the US FDA guidelines, please visit:
http://www.fda.gov/NewsEvents/Newsroom/PressAnnouncements/ucm176088.htm.

About Catalent
Headquartered in Somerset, New Jersey, Catalent is one of the leading providers of advanced dose form and packaging technologies, and development, manufacturing, packaging and printing services for pharmaceutical, biotechnology and consumer healthcare companies in nearly 100 countries. Catalent applies its local market expertise and technical creativity to advance treatments, change markets and enhance patient outcomes. Catalent employs approximately 9,500 at 30 facilities worldwide and in fiscal 2009 generated more than $1.6 billion of annual revenue. For more information, visit www.catalent.com.

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The Real Cost of Obesity on your Health

Obesity is responsible for 9,000 premature deaths a year in England. It reduces life expectancy by, on average, 9 years. The Department of Health’s Change4Life campaign also advises that after quitting smoking, keeping a healthy body weight is one of the best ways to reduce your chances of getting cancer.

With all these home truths, why are so many people ignoring the real cost that obesity can have on their health?

Leading dietitian and Head of Weight Management Services at The Hospital Group, Cirian Marie-Beddoes, said: “One of the most prevalent health issues for the obese is diabetes. 2.5 million people in the UK suffer from Diabetes and a great proportion of those with Type 2 could be cured if they lost their excess weight. “Obesity is recognised as the main factor in contracting Type 2 diabetes, which can lead to further complications such as foot ulceration, nepthropathy, retinopathy and heart disease – all with serious risks and discomfort for the patient, but also costly to treat.”

Research published by the American Journal for Medicine showed that following obesity surgery, 87% of type 2 diabetics either saw a complete cure or improvement.

Cirian added: “We are in a recession, but eating out has become the norm – the team of dietitians at The Hospital Group find that obese families think nothing of popping out for all-you-can eat pizza or Chinese on a regular basis. “This is the root of the problem. People who maintain a clinically obese body weight have a habit of consuming body-builder levels of calories and of course that has to change with a restricted calorie intake. “But it’s also a case of looking at what makes up a person’s diet. You can consume 1,000 high-quality calories and blossom or the same number of calories in junk food and you’ll be ill.”

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Dr. Dominic O’Hooley To Be Featured In Upcoming Television Series

The Dental Clinic director, Dr. Dominic O’Hooley, has been announced as the featured celebrity dentist on the upcoming miniseries, Lorraine Kelly’s Big Slim: The Chawner Challenge.

Airing in January 2010, the new 6-part series follows two-time X Factor reject Emma Chawner and her family as they try to slim down.

Emma Chawner first caught the nation’s attention when she appeared on the X Factor in 2007 in a meringue dress, singing Celine Dion’s My Heart Will Go On. The 19-year old was rejected for both her look and voice by judge Simon Cowell.

Chawner returned two years later with her sister Samantha, 21, only to be rejected again.

Beyond her multiple appearances on the X Factor, Chawner and her family have also gained publicity for other reasons – weighing in at a combined total of 83 stones, the unemployed family has been claiming £22,500 in benefits, according to The Daily Mail.

The upcoming TV series, filmed over a period of five months, tracks the family as they undergo the ultimate makeover. From a diet and fitness regime, to close work with nutritionists, health and fitness experts, and life coaches, the entire programme is designed to provide the family with the opportunity to really change their lifestyle and outlook.

“We’ve designed a format that allows them to meet some of the best experts in the country to give them an opportunity to really change the way they live and how they feel about themselves, whilst providing some excellent entertainment in the process,” Paul Stead, executive producer for Daisybeck Productions, said, in an interview with Broadcast.

One of these experts appearing in the series is dentist Dr. O’Hooley who treated both Emma and her mother, Audrey, at The Dental Clinic in Leeds.

O’Hooley commented on the significance of dental treatments in such all-encompassing makeovers.

“A great smile can go a long way in providing someone with a real sense of confidence,” O’Hooley said. “It can affect the way that you feel about yourself, as well as the way that others perceive and respond to you.”

Though O’Hooley declined comment as to exactly what treatments Emma and Audrey received, he noted that he was happy to contribute to their makeovers.

“I think both Emma and Audrey are very happy with their new smiles, and I was glad to be able to provide them with something that can really contribute to their transformations,” he said.

About The Dental Clinic:
The Dental Clinic is the largest private provider of dental services in the UK, offering services ranging from general dentistry, to teeth whitening and cosmetic dentistry.

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The Cost of Obesity on Family Life

Playing with your children, relations with your partner or nights out with friends – all something people take for granted, but obesity can take away.

The Real Cost of Obesity report found that those living with a BMI over 25 begin to notice an effect on their relationships with those closest to them, but at this stage few recognise it is their weight which is dragging them down.

Leading dietitian and Head of Weight Management Services at The Hospital Group, Cirian Marie-Beddoes, said: “The team of dietitians at The Hospital Group see people every day who didn’t consider their weight to be the cause of the problems in their lives until they were ranking well above the 30 BMI level.”

The Department of Health has forecast by 2050, 9 in 10 adults will be overweight or obese* – being overweight is now the norm. “These people often feel terrible about themselves. Our job is to nurture and nourish their love of food, a healthy balanced diet and being socially and physically active.

“The real problem is that those 9 out of 10 adults are today’s children. Without meaning to, some people in Britain are living poorer lives and beginning to set their children on the same track.”

A recent report on the matter uncovered the following:

•Nearly half (45%) admitted their weight prevented them playing with their children and enjoying leisure with their family, with the top five activities ranked as:

o Swapping clothes
o Adventure sports
o Horse Riding
o Rollercoasters
o Bike Rides

•Almost a quarter (22%) admitted their children or family had hinted at embarrassment or concern about their weight – with men experiencing this more than women.

•37% of the obese people questioned said their weight negatively affected their ability to take part in leisure activities.

•22% of the obese people questioned said that their weight had had a negative effect on their sex life.

•11% of the obese people questioned said this had now had a knock on effect on the relationship with their partner.

•Those who felt their weight didn’t stop them doing any leisure activities was directly proportionate to BMI – the heavier being the more affected (with only 30 severely obese respondents).

The Hospital Group is one of the UK’s leading providers of cosmetic surgery and gastric bypass surgery experts. So whatever your requirements, you can rest assured in the safe hands of the professionalism and experience that THG has to offer.

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Mountainside Cites That Heroin And Opiate Use Is On The Rise

The numbers of individuals entering inpatient drug rehab for heroin and opiate addiction continues to increase. In Afghanistan and Pakistan the opium (heroin) trade is tightly controlled by al Qaeda and the Taliban, and despite the war the efforts, the production of heroin and opium has dramatically increased – heroin is still dirt-cheap and readily purchased on the streets of Kabul and sold in short distance of military barracks. This phenomena has caused many analysts to be alarmed that our troops, reacting to the stress of war and ease of access of drugs, may develop drug habits like many of the soldiers in the Vietnam era.

The prevalence of cheap heroin has become a major issue in this country for teenagers who have begun experimenting with the drug as it is often cheaper and easier to buy than alcohol. Last year more than 46 people died from heroin overdoses in Nassau County, NY – this represents a 75 percent year over year increase. One of these individuals was Natalie Ciappa, a National Honor Society member at her high school on Long Island.

Recently, this past Wed, more than 1,000 parents gathered at a hosted forum in Smithtown, NY to voice their support and concern for the drug problem.

Directly correlated to the increase in heroin addiction has been the number of deaths by people using methadone. Many individuals who enter heroin rehab, also have tried methadone. A recent study published by the National Drug Intelligence Center (DIC indicates a 390% increase in deaths due to methadone since 1999. Increase in methadone deaths attributed to the drugs emerging popularity for use with chronic pain sufferers as well as increased diversion (stealing from legitimate sources and diverting to the street for illegal consumption).

The highest overdose rate was experienced among those between the ages of 15 – 24.

Opiate addiction or dependence which is recognized as a central nervous system disorder, can affect anyone from any walk of life. Opiate addiction is essentially what happens after someone intakes opiods such as Heroin, Oxycontin, Percocet and others for extended periods of time causing the brain to stop producing the vital chemical dopamine (the body’s natural response to pain as well as other physical activities) which in turn causes an uncontrollable urge for that person to have to ingest more of the drug they had been taking just to feel “normal”.

Opiate dependence while chemically the same as addiction more often occurs in people who have suffered from chronic or severe pain and have to be on this type of medication for an extended period of time. Normally to avoid any unpleasant effects the person’s physician will taper them off of the medication so the patient’s brain function has a chance to return to normal. Once the brain is actively producing dopamine and as long as the patient is no longer in pain, the medication is no longer medically needed.

Mountainside Drug Rehab and Alcohol Treatment Center has been helping people recover from alcoholism for over 12 years. Located in Connecticut, just north of New York City, its national program continues to help people from all over the country.

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Executive Rehab Promotes Physical And Psychological Healing

Cliffside Malibu, a prestigious drug rehab facility on the Malibu coast, has long been a leading light in the California treatment community. Now, the center is pleased to announce its renewed commitment to helping clients achieve holistic recovery.

Drug addiction is both a physical and psychological disease. By the same token, drug rehab must promote both physical and psychological healing. The best drug rehab facilities are those which help clients get better in mind as well as in body, in substance as well as in spirit. In the end, there’s no other way to ensure the long-term success of the recovery process.

Those principles, in turn, are the bedrock of Cliffside Malibu’s holistic treatment philosophy.

With its expert caregivers and posh amenities, Cliffside Malibu is a world-class institution. The center has always catered to an elite clientele. Now Cliffside is expanding its mission, with the goal of delivering the best care on the planet to those individuals who need it. At Cliffside Malibu, nothing less than comprehensive excellence will ever be acceptable.

“There are no partial victories in the fight against addiction,” said Cliffside Malibu Clinical Director Patricia Freeberry. “Real healing must be both physical and psychological in nature, which is why our exclusive drug rehab programs are explicitly designed to treat the whole patient. We believe that our long record of success proves the effectiveness of our approach.”

Unfortunately, that commitment to holistic healing is precisely what distinguishes Cliffside from its competitors.

It’s easy for a drug rehab center to pay lip service to the importance of holistic treatment. It’s harder, though, for that facility to live out the meaning of its words. The truth is that many of the most “exclusive” drug rehabs in Los Angeles deliver one-dimensional care to their clients. It should come as no surprise that those institutions routinely fall short in their efforts to promote lasting wellness.

Cliffside Malibu is a luxury drug and alcohol rehab center located in Malibu, California. For further details about Cliffside’s treatment methods, amenities, or other general information about rehab centers, please call 1-800-501-1988 or visit our Web site at www.cliffsidemalibu.com.

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Youth-Boosting Ops Are Booming

The Harley Medical Group, the UK’s largest cosmetic surgery provider has revealed that youth-boosting ops are booming, as older workers look to compete with their younger counterparts.

Sagging skin with lines and wrinkles on the face and neck are sure giveaways of the signs of ageing, as skin looses elasticity. Enquiries show that women are who were thinking about a facelift also considered a combination of a neck lift and facelift together, in order to banish the turkey neck and sagging jowls in one fell swoop.

Liz Dale, Director of The Harley Medical Group, said: “Redundancy and unemployment levels are increasing and people are looking for ways to keep themselves one step ahead of their colleagues. Most patients think about surgery for many years and office competition simply acts as a catalyst.”

Liz Dale added: “This latest ‘age preventing’ trend within the +50 market is noticeable across our 26 clinics. It appears that older workers feel it’s important to invest in their looks, despite cutting back across other areas.”

For many patients it is all about feeling more confident as they get older; there is increased pressure in the work place as it is. The stress takes its toll on health and appearance and this will inevitably affect the way in which people feel about themselves. All these feel good procedures make a significant difference to self esteem and that confidence impacts on other areas in life.

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