Pruhealth Becomes Nectar’s Exclusive Healthcare Partner

PruHealth customers can now collect up to 200 Nectar points and 10 Vitality points each week when buying £20 worth of healthy foods* during the weekly shop at Sainsbury’s, under PruHealth’s new and exclusive partnership with Nectar, the largest loyalty programme in the UK.

Enhancing PruHealth’s existing partnership with Sainsbury’s**, the innovative insurer that rewards healthy behaviour has become Nectar’s exclusive healthcare partner within the programme.

Policyholders with Nectar membership can now receive 10 Nectar points per £1 spent in Sainsbury’s on over 1,500 healthy foods***. Customers will also be rewarded 1 Vitality point for every £2 spent on healthy foods, which contributes towards discounts with PruHealth’s reward partners and cashback on the individual’s policy.

Furthermore, Nectar customers wishing to join PruHealth will receive 5,000 Nectar points for taking out a new private medical insurance policy, meaning they could potentially collect up to 15,400 Nectar points in the first year, as well as 520 Vitality points.

Recent findings from PruHealth indicate a third of British adults (33%)**** want to improve their diets and eat more healthily in 2011, and PruHealth and Nectar are committed to helping their members live a healthy lifestyle.

Dr Katie Tryon at PruHealth commented: “We all know what we should be doing to look after ourselves, but we need encouragement to implement these changes into our lifestyle on an ongoing basis. Incentivising healthy behaviour is our core philosophy and we believe our healthy foods initiative can help drive behavioural change amongst our members. We are extremely excited about the possibilities presented by our new partnership with Nectar and our enhanced relationship with Sainsbury’s and look forward to developing further initiatives in the future.”

The innovative insurer hopes the rewards offer an attractive incentive for members to eat healthily, while also providing an attractive proposition for new customers as well. One in ten (12%) British adults said receiving discounts for leading a healthy lifestyle would be an incentive to take out private medical insurance.

Via EPR Network
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Pruhealth Introduces New Sustainable Commission Model

PruHealth, the insurer that rewards people for engaging in healthy behaviour, has adopted what it believes to be a more sustainable and transparent commission model which rewards long-term partnerships with brokers and aims to deliver lasting client value. From April 2011, all Small and Medium Enterprise (SME) new business has been written on a 10:10 commission* basis, with 10% initial commission and 10% at each renewal.

Speaking at the Laing and Buisson conference, Dave Priestly, sales director at PruHealth argued: “The current market focus on low new business premiums and high initial commissions is unsustainable and the industry needs to adapt in order to decrease churn and over-commoditising the group PMI market. Combined with strong market demand for lower premiums, the combination of claims costs, commission costs and operating costs, outstrip the premiums being charged. As a consequence, renewal premiums are forced up, resulting in more companies looking to switch or reduce their PMI cover.”

The new model is designed to reward long-term relationships by offering level commissions, enabling PruHealth to protect future premiums and remain competitive over the long-term. Brokers who sign up to the partnership scheme could be eligible for ‘portfolio commission’**. This offers the potential for a quarterly new business commission uplift of up to 20% dependant on their portfolio retention, portfolio loss ratio and new business API.

Dave Priestly continued: “We are taking a partnership approach to SME commission and want to share greater rewards with those brokers who work in partnership with us to develop stable and sustainable portfolios. Client retention is as important for our long term success as driving new business. We have chosen to apply level initial and renewal commission for SME business to move us towards a more sustainable future. However, firms who work in partnership with us to develop long-term, stable customer relationships could benefit from a new quarterly payment of ‘portfolio commission.”

PruHealth believes this approach will help foster stronger relationships with its intermediary partners and will also bring more security to customer relationships, allowing them to reap the benefits of a longer term relationship with their insurer. Specifically in the case of PruHealth a long term customer relationship gives them greater opportunity to get more value from our Vitality programme. Health is not a short term commitment and continued engagement in the tools and partners provided within Vitality can make a real difference to people’s health and as a consequence help control premium costs.

Via EPR Network
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Men Get Beach Buff For Summer With Cosmetic Treatments At The Harley Medical Group

With images of Simon Cowell’s styled hairy chest appearing on Britain’s Got Talent, The Harley Medical Group have reported that laser hair removal amongst men is as popular as ever, up 35 per cent year-on-year, but with a twist – to shape, rather than shed chest hair.

Following in the footsteps of the bikini line, for which women have coined traditional styles such as the ‘Hollywood’, ‘Brazilian’ and the ‘Playboy’, nurses across the Group’s 31 clinics have noticed that men have likewise developed three distinct styles for their chest hair. Most popular is the ‘Bond’, neatening up the edges of a full chest of hair; followed by the upside down triangle style dubbed the‘Cowell’; and the pecks-only look, named the ‘Superman’.

Says Stuart Hogben, laser hair removal patient at The Harley Medical Group: “I have a full chest of hair which is hard to maintain. I wanted to neaten it up, without getting rid of it all. After seeing pictures of Simon Cowell I decided to book in for laser hair removal at The Harley Medical Group, to achieve a similar look in time for my summer holiday. I’m thrilled with the results, it looks great and I’m looking forward to feeling confident on the beach.”

Says Lisa Littlehales, specialist nurse counsellor at The Harley Medical Group: “The lead up to summer is a popular time for men to book in for treatments. Like women, they are conscious of wanting to feel confident on the beach and are keen to eliminate any body issues. Laser Hair Removal is especially popular this year and in addition to those men that want to permanently remove all the body hair from their chests and backs, clinics have been surprised about the new requests to style the shape of the chest hair, in a similar way to the different styles of a bikini line.”

Other popular ‘beach buffing’ treatments for men in the build up to summer include: gynecomastia, up 28 per cent in the first five months of the year; liposuction, up 19 per cent; abdominoplasty, up 12 per cent; and laser treatment for stretch marks and scars, which is up 589 per cent year-on-year.

Littlehales continues: “Although stretch marks are often primarily associated with women, just as many men suffer from them. Men commonly get stretch marks on their lower backs, shoulders and arms, all areas that are on display on the beach. The laser is exclusive to The Harley Medical Group and is proven to reduce the appearance of stretch marks and scars by up to 75 per cent.”

The scars and stretch mark treatment at The Harley Medical Group is the first FDA approved treatment for scars and stretch marks and is available exclusively at The Harley Medical Group. A single treatment costs £250 and a recommended course of four is priced at £950.

Via EPR Network
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